{"id":7625,"date":"2018-06-15T15:24:13","date_gmt":"2018-06-15T13:24:13","guid":{"rendered":"http:\/\/online-software-ag.com.w01737f0.kasserver.com\/?p=7625"},"modified":"2024-11-11T08:06:00","modified_gmt":"2024-11-11T07:06:00","slug":"online-software-ag-remporte-le-prix-dhonneur-de-popai","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/fr\/online-software-ag-gewinnt-ehrenpreis-von-popai\/","title":{"rendered":"Online Software AG remporte le prix d'honneur de POPAI"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>POPAI D-A-CH a r\u00e9compens\u00e9 le logiciel PRESTIGEenterprise d'Online Software AG en tant que solution \"Best Digital\" pour le commerce.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/06\/OnlineSoftwareAG_POPAI-Award-Gala-Gruppenbild-Best-Digital.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"501\" height=\"411\" data-id=\"70602\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/06\/OnlineSoftwareAG_POPAI-Award-Gala-Gruppenbild-Best-Digital.jpg\" alt=\"\" class=\"wp-image-70602\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/06\/OnlineSoftwareAG_POPAI-Award-Gala-Gruppenbild-Best-Digital.jpg 501w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/06\/OnlineSoftwareAG_POPAI-Award-Gala-Gruppenbild-Best-Digital-300x246.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/06\/OnlineSoftwareAG_POPAI-Award-Gala-Gruppenbild-Best-Digital-15x12.jpg 15w\" sizes=\"(max-width: 501px) 100vw, 501px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/06\/OnlineSoftwareAG_POPAIaward2018.jpg\"><img decoding=\"async\" width=\"502\" height=\"335\" data-id=\"70603\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/06\/OnlineSoftwareAG_POPAIaward2018.jpg\" alt=\"\" class=\"wp-image-70603\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/06\/OnlineSoftwareAG_POPAIaward2018.jpg 502w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/06\/OnlineSoftwareAG_POPAIaward2018-300x200.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/06\/OnlineSoftwareAG_POPAIaward2018-18x12.jpg 18w\" sizes=\"(max-width: 502px) 100vw, 502px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Weinheim, le 15 juin 2018 +++<\/strong> Dans le cadre d'un gala festif \u00e0 Francfort avec plus de 100 invit\u00e9s, Online Software AG a re\u00e7u le prix d'honneur \"Best Digital\" de l'association POPAI pour sa plateforme logicielle PRESTIGEenterprise. Le jury d'experts ind\u00e9pendants a d\u00e9cern\u00e9 ce prix sp\u00e9cial pour leur solution exceptionnelle avec l'assistant vocal Alexa, qui soutient la tendance \u00e0 l'interaction vocale avec l'intelligence artificielle (IA) et l'am\u00e8ne pour le client sur la surface du magasin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"Online Software AG s'est pench\u00e9e sur la tendance \u00e0 l'interaction avec le client par le biais des technologies vocales, comme Amazon Echo, et l'a mise en \u0153uvre de mani\u00e8re impressionnante dans le cadre du marketing des filiales et de la communication avec les clients\", explique le Dr Gerd Wolfram, membre du jury, dans son discours de f\u00e9licitation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"Nous sommes tr\u00e8s heureux de recevoir cette distinction ! La complexit\u00e9 croissante des relations avec les clients pose de nombreux nouveaux d\u00e9fis au commerce de d\u00e9tail, qui doivent \u00eatre mis en \u0153uvre dans des d\u00e9lais de r\u00e9action toujours plus courts. Pour faciliter la mise en \u0153uvre de nouveaux mod\u00e8les d'approche client, nous misons avec notre logiciel PRESTIGEenterprise sur une strat\u00e9gie de plate-forme qui rend notre logiciel particuli\u00e8rement flexible dans le contexte de l'utilisation de nouvelles technologies num\u00e9riques pour le commerce de d\u00e9tail, de sorte que de nouvelles solutions peuvent \u00eatre mises en \u0153uvre rapidement\", explique J\u00fcrgen Berens von Rautenfeld, pr\u00e9sident du directoire d'Online Software AG.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les POPAI D-A-CH Awards ont \u00e9t\u00e9 d\u00e9cern\u00e9s cette ann\u00e9e pour la huiti\u00e8me fois. Un jury compos\u00e9 de 25 experts du marketing, des marques, du commerce, du design et de l'enseignement a d\u00e9sign\u00e9 les gagnants.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">\u00c0 propos d'Online Software AG<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Online Software AG est une soci\u00e9t\u00e9 de logiciels innovante sp\u00e9cialis\u00e9e dans le d\u00e9veloppement de solutions pour le commerce de gros et de d\u00e9tail international. Cette entreprise de taille moyenne, dont le si\u00e8ge se trouve \u00e0 Weinheim an der Bergstra\u00dfe, soutient le commerce depuis plus de 25 ans avec des solutions logicielles pour la publicit\u00e9 professionnelle dans les magasins. Avec plus de 35.000 installations dans 35 pays, elle est leader du march\u00e9 dans le domaine de la communication en magasin et de la promotion des ventes, tous m\u00e9dias confondus. Avec le logiciel PRESTIGEenterprise, le logiciel en ligne offre une plateforme de communication pour s'adresser aux clients sur le point de vente, qui comprend aussi bien les m\u00e9dias classiques que les m\u00e9dias de sortie num\u00e9riques. Ainsi, le logiciel prim\u00e9 \u00e0 plusieurs reprises pour <a title=\"Solutions d&#039;affichage num\u00e9rique\" href=\"https:\/\/online-software-ag.com\/fr\/solutions\/signaletique-numerique\/\">Solutions d'affichage num\u00e9rique<\/a> la base parfaite pour des concepts de communication globaux int\u00e9grant des affiches et des \u00e9tiquettes ainsi que des \u00e9crans grand format, des murs vid\u00e9o, des \u00e9crans de caisse et de balance, des syst\u00e8mes de kiosque, des rayonnages num\u00e9riques et des \u00e9tiquettes de rayonnage \u00e9lectroniques (ESL) jusqu'aux terminaux mobiles tels que les smartphones, les tablettes et les MDE. En savoir plus sur <a title=\"Signalisation num\u00e9rique\" href=\"https:\/\/online-software-ag.com\/fr\/solutions\/signaletique-numerique\/\">Signalisation num\u00e9rique<\/a> de l'exp\u00e9rience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">Plus d'informations :<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Online Software AG<br>31, rue de la Montagne<br>69469 Weinheim, Allemagne<br><a href=\"mailto:info@online-software-ag.de\">info@online-software-ag.de<\/a><br><a href=\"https:\/\/online-software-ag.com\/fr\/\">www.online-software-ag.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sandy Heinzmann<br>Directeur du marketing et de la communication<br>T. +49 6201 9988-682<br>F. +49 6201 9988-77<br><a href=\"mailto:sandy.heinzmann@online-software-ag.de\">sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>POPAI D-A-CH zeichnete die Software PRESTIGEenterprise der Online Software AG als \u201eBest Digital\u201c L\u00f6sung f\u00fcr den Handel aus. Weinheim, 15. Juni 2018 +++ Im Rahmen einer festlichen Gala in Frankfurt [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":70816,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-7625","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Online Software AG gewinnt Ehrenpreis von POPAI - Online Software AG<\/title>\n<meta name=\"description\" content=\"Online Software AG erh\u00e4lt POPAI-Preis &quot;Best Digital&quot; f\u00fcr Alexa-Integration in PRESTIGEenterprise-Plattform.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/fr\/online-software-ag-remporte-le-prix-dhonneur-de-popai\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online Software AG gewinnt Ehrenpreis von POPAI - 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