{"id":77428,"date":"2026-01-23T09:24:36","date_gmt":"2026-01-23T08:24:36","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=77428"},"modified":"2026-02-05T11:43:43","modified_gmt":"2026-02-05T10:43:43","slug":"la-journee-des-partenaires-de-prestige-online-software-ag-donne-une-nouvelle-impulsion","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/fr\/prestige-partnertag-online-software-ag-setzt-neue-impulse\/","title":{"rendered":"Journ\u00e9e des partenaires PRESTIGE : Online Software AG donne une nouvelle impulsion"},"content":{"rendered":"

Des aper\u00e7us pratiques, des tendances technologiques autour de la communication moderne sur les points de vente et des technologies commerciales ainsi que l'\u00e9change entre le commerce et la technologie \u00e9taient au centre de la 19\u00e8me journ\u00e9e des partenaires PRESTIGE \u00e0 Heidelberg. <\/em><\/p>\n\n\n\n

Heidelberg, 21 janvier 2026 +++ <\/strong>Online Software AG peut s'enorgueillir d'un succ\u00e8s 19e journ\u00e9e des partenaires PRESTIGE<\/strong> de l'ann\u00e9e derni\u00e8re. Les 19 et 20 janvier 2026, clients et partenaires se sont r\u00e9unis \u00e0 Heidelberg pour l'\u00e9change annuel de la branche sur les technologies d'avenir dans le commerce de d\u00e9tail et la communication innovante au point de vente avec la plateforme logicielle PRESTIGEenterprise<\/strong>.<\/p>\n\n\n\n

L'\u00e9v\u00e9nement \u00e9tait ax\u00e9 sur des pr\u00e9sentations pratiques, des exemples de bonnes pratiques et des discussions sur les tendances technologiques qui animent actuellement le commerce stationnaire. Les participants ont re\u00e7u des aper\u00e7us bas\u00e9s sur des donn\u00e9es concernant les tendances des consommateurs jusqu'en 2030, des \u00e9valuations pratiques des nouveaux axes d'investissement IT et des recommandations d'action concr\u00e8tes pour des strat\u00e9gies POS modernes. Le programme s'\u00e9tendait de keynotes strat\u00e9giques jusqu'\u00e0 des deep dives technologiques - par exemple sur l'int\u00e9gration du cloud des solutions PRESTIGE et sur l'importance des technologies intelligentes dans le quotidien du commerce.<\/p>\n\n\n\n

L'\u00e9v\u00e9nement a en outre offert un espace d'\u00e9change ouvert entre experts, utilisateurs et partenaires d'innovation. Les participants ont discut\u00e9 de sujets tir\u00e9s de leur pratique quotidienne, ont abord\u00e9 les opportunit\u00e9s et les d\u00e9fis li\u00e9s \u00e0 l'utilisation d'outils num\u00e9riques et ont \u00e9chang\u00e9 des informations sur des projets r\u00e9ussis. Parmi les th\u00e8mes r\u00e9currents figuraient les m\u00e9dias de vente au d\u00e9tail, l'automatisation, les strat\u00e9gies de cloud computing et le potentiel des d\u00e9cisions ax\u00e9es sur les donn\u00e9es pour l'approche des clients au point de vente.<\/p>\n\n\n\n

J\u00fcrgen Berens von Rautenfeld, CEO d'Online Software AG, s'est montr\u00e9 satisfait du d\u00e9roulement de l'\u00e9v\u00e9nement : \u201eLa journ\u00e9e des partenaires PRESTIGE 2026 a une nouvelle fois mis en \u00e9vidence la valeur des \u00e9changes personnels entre le commerce et les fournisseurs de technologie. Les impulsions que nous avons re\u00e7ues lors des discussions sont directement int\u00e9gr\u00e9es dans notre d\u00e9veloppement de PRESTIGEenterprise\u201c.\u201c<\/p>\n\n\n\n

En 2026, l'accent a de nouveau \u00e9t\u00e9 mis sur les \u00e9changes concernant les applications r\u00e9elles dans le commerce et sur la traduction commune des tendances en approches pratiques. L'application d'accompagnement de l'\u00e9v\u00e9nement a favoris\u00e9 l'interaction des participants, a permis d'acc\u00e9der au programme et aux impressions et a facilit\u00e9 le dialogue direct avec les intervenants.<\/p>\n\n\n\n

Avec la journ\u00e9e des partenaires PRESTIGE 2026, Online Software AG a prouv\u00e9 une fois de plus son r\u00f4le d'impulsion pour des solutions de communication innovantes sur les points de vente. L'\u00e9v\u00e9nement a montr\u00e9 \u00e0 la fois des mises en \u0153uvre r\u00e9ussies dans la pratique et des perspectives claires pour le d\u00e9veloppement futur du commerce.<\/p>\n\n\n\n

Vers le programme 2026<\/a><\/p>\n\n\n\n

<\/p>\n\n\n\n

\u00c0 propos d'Online Software AG<\/strong> <\/p>\n\n\n\n

D\u00e9veloppement de solutions pour le commerce international de gros et de d\u00e9tail. Cette entreprise de taille moyenne, dont le si\u00e8ge est \u00e0 Heidelberg, soutient le commerce depuis plus de 25 ans avec des solutions logicielles pour la publicit\u00e9 professionnelle dans les magasins. Avec plus de 65 000 installations dans 35 pays, elle est leader du march\u00e9 dans le domaine de la communication en magasin et de la promotion des ventes, tous m\u00e9dias confondus. Avec le logiciel PRESTIGEenterprise<\/strong> le logiciel en ligne offre une plateforme de communication pour s'adresser aux clients sur le point de vente, qui comprend aussi bien les m\u00e9dias classiques que les supports de sortie num\u00e9riques. <\/p>\n\n\n\n

\n

Plus d'informations :<\/strong>
Online Software AG
Rue Galil\u00e9e 1
69115 Heidelberg, Allemagne
info@online-software-ag.de
www.online-software-ag.de<\/p>\n\n\n\n


Sandy Heinzmann
Responsable du marketing
T. +49 06221 40508-682
M. +49 151 1500 9975
sandy.heinzmann@online-software-ag.de<\/p>\n<\/div>\n\n\n\n

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\"Online-Software-AG_PRESTIGE<\/a><\/figure>\n\n\n\n
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\"Online-Software-AG_PRESTIGE<\/a><\/figure>\n\n\n\n
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\"Online-Software-AG_PRESTIGE<\/a><\/figure>\n\n\n\n
\"Online-Software-AG_PRESTIGE<\/a><\/figure>\n<\/figure>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Praxisnahe Einblicke, technologische Trends rund um moderne POS-Kommunikation und Handelstechnologien und der Austausch zwischen Handel und Technologie standen im Mittelpunkt des 19. PRESTIGE Partnertags in Heidelberg. Heidelberg, 21 Januar 2026 […]<\/p>\n","protected":false},"author":9,"featured_media":77429,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,65],"tags":[],"class_list":["post-77428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein","category-pressemeldungen"],"acf":[],"yoast_head":"\nPRESTIGE Partnertag: Online Software AG setzt neue Impulse - Online Software AG<\/title>\n<meta name=\"description\" content=\"Die Online Software AG hat ihren neuen Firmensitz in der Heidelberger Bahnstadt bezogen. 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