{"id":77536,"date":"2026-02-05T11:26:04","date_gmt":"2026-02-05T10:26:04","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=77536"},"modified":"2026-02-05T14:14:39","modified_gmt":"2026-02-05T13:14:39","slug":"online-software-ag-apporte-a-leuroshop-2026-une-approche-client-multi-supports-et-une-automatisation-des-medias-de-vente-au-detail","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/fr\/online-software-ag-bringt-medienuebergreifende-kundenansprache-und-retail-media-automatisierung-auf-die-euroshop-2026\/","title":{"rendered":"Online Software AG apporte une approche client multi-supports et l'automatisation des m\u00e9dias de vente au d\u00e9tail \u00e0 EuroShop 2026"},"content":{"rendered":"

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Heidelberg, 03.02.2026<\/strong> +++ Online Software AG, leader du march\u00e9 des logiciels de communication POS multi-supports, participera \u00e0 nouveau en 2026 \u00e0 l'EuroShop - le plus grand et le plus important salon mondial pour le commerce de d\u00e9tail \u00e0 D\u00fcsseldorf. Les visiteurs trouveront l'entreprise \u00e0 Hall 6, stand A28<\/strong>.<\/p>\n\n\n\n

Une attention particuli\u00e8re est accord\u00e9e au th\u00e8me des m\u00e9dias de d\u00e9tail au point de vente : dans le cadre de l'EuroShop, le logiciel en ligne pr\u00e9sente PRESTIGEenterprise, une solution marketing qui fait pour la premi\u00e8re fois des campagnes programmatiques de m\u00e9dias de d\u00e9tail au point de vente un mod\u00e8le de revenus fiable pour le commerce stationnaire. La nouvelle capacit\u00e9 Multi-SSP permet de connecter en parall\u00e8le les m\u00e9dias num\u00e9riques POS \u00e0 plusieurs plateformes de r\u00e9servation et donc de commercialiser l'inventaire publicitaire de mani\u00e8re nettement plus large. Les commer\u00e7ants gardent le contr\u00f4le total des contenus et des budgets, tandis que les marques b\u00e9n\u00e9ficient de processus de r\u00e9servation simples et d'un ciblage pr\u00e9cis directement au point de contact. Parmi les utilisateurs de l'interface SSP pour les campagnes Retail Media, on compte un distributeur alimentaire qui, avec plus de 7 000 \u00e9crans dans plus de 4 000 magasins, constitue l'un des plus grands r\u00e9seaux Retail Media d'Allemagne.<\/p>\n\n\n\n

Mais l'accent sera \u00e9galement mis sur les nombreuses fonctions de la plateforme \u00e0 succ\u00e8s PRESTIGEenterprise - un logiciel qui permet aux d\u00e9taillants de g\u00e9rer efficacement l'approche des clients via tous les m\u00e9dias pertinents dans le commerce stationnaire : \u00e9crans num\u00e9riques et canaux de m\u00e9dias de vente au d\u00e9tail, applications mobiles, ESL mais aussi supports publicitaires imprim\u00e9s.<\/p>\n\n\n\n

Avec PRESTIGEenterprise, les commer\u00e7ants misent sur l'automatisation et l'\u00e9volutivit\u00e9 : une fois configur\u00e9e, la plateforme logicielle g\u00e8re et contr\u00f4le les campagnes, les contenus publicitaires et les supports de diffusion de mani\u00e8re centralis\u00e9e. Les processus qui n\u00e9cessitaient auparavant beaucoup de temps et d'interventions manuelles se d\u00e9roulent aujourd'hui automatiquement et sur tous les supports. La connexion aux donn\u00e9es des points de vente permet de mesurer la performance en temps r\u00e9el - pour de meilleures d\u00e9cisions et une augmentation mesurable des ventes sur place.<\/p>\n\n\n\n

Les visiteurs d'EuroShop 2026 d\u00e9couvriront en direct comment PRESTIGEenterprise automatise les processus et exploite les potentiels des m\u00e9dias de vente au d\u00e9tail. Online Software AG se tiendra \u00e0 disposition pendant le salon pour des d\u00e9monstrations en direct, des discussions techniques et des exemples pratiques.<\/p>\n\n\n\n

En savoir plus sur EuroShop 2026<\/a><\/p>\n\n\n\n

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\u00c0 propos d'Online Software AG<\/strong> <\/p>\n\n\n\n

D\u00e9veloppement de solutions pour le commerce international de gros et de d\u00e9tail. Cette entreprise de taille moyenne, dont le si\u00e8ge est \u00e0 Heidelberg, soutient le commerce depuis plus de 25 ans avec des solutions logicielles pour la publicit\u00e9 professionnelle dans les magasins. Avec plus de 65 000 installations dans 35 pays, elle est leader du march\u00e9 dans le domaine de la communication en magasin et de la promotion des ventes, tous m\u00e9dias confondus. Avec le logiciel PRESTIGEenterprise<\/strong> le logiciel en ligne offre une plateforme de communication pour s'adresser aux clients sur le point de vente, qui comprend aussi bien les m\u00e9dias classiques que les supports de sortie num\u00e9riques. <\/p>\n\n\n\n

\n

Plus d'informations :<\/strong>
Online Software AG
Rue Galil\u00e9e 1
69115 Heidelberg, Allemagne
info@online-software-ag.de
www.online-software-ag.de<\/p>\n\n\n\n


Sandy Heinzmann
Responsable du marketing
T. +49 06221 40508-682
M. +49 151 1500 9975
sandy.heinzmann@online-software-ag.de<\/p>\n<\/div>\n\n\n\n

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\"Euroshop<\/a><\/figure>\n<\/div>\n\n\n\n
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<\/p>","protected":false},"excerpt":{"rendered":"

Heidelberg, 03.02.2026 +++ Die Online Software AG, Marktf\u00fchrer f\u00fcr medien\u00fcbergreifende POS-Kommunikationssoftware, nimmt auch 2026 wieder an der EuroShop teil \u2013 der weltweit gr\u00f6\u00dften und wichtigsten Messe f\u00fcr den Einzelhandel in […]<\/p>\n","protected":false},"author":9,"featured_media":77549,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-77536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"\nOnline Software AG bringt medien\u00fcbergreifende Kundenansprache und Retail-Media-Automatisierung auf die EuroShop 2026 - Online Software AG<\/title>\n<meta name=\"description\" content=\"Die Online Software AG hat ihren neuen Firmensitz in der Heidelberger Bahnstadt bezogen. 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