{"id":77660,"date":"2026-02-11T11:15:22","date_gmt":"2026-02-11T10:15:22","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=77660"},"modified":"2026-02-12T09:38:20","modified_gmt":"2026-02-12T08:38:20","slug":"online-software-presente-au-shd-forum-2026-des-solutions-retail-media-pour-le-commerce-du-meuble","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/fr\/online-software-praesentiert-auf-dem-shd-forum-2026-retail-media-loesungen-fuer-den-moebelhandel\/","title":{"rendered":"Online Software pr\u00e9sente des solutions Retail Media pour le commerce du meuble au SHD Forum 2026"},"content":{"rendered":"<p><em><em><em>En tant que partenaire de solutions de longue date de SHD, Online Software pr\u00e9sente au SHD Forum l'interface SSP1 dans PRESTIGEenterprise, qui permet la publicit\u00e9 programmatique en magasin sur les espaces publicitaires num\u00e9riques dans le commerce de meubles. &nbsp;<\/em><\/em><\/em><\/p>\n\n\n\n<p><strong>Heidelberg, 11 f\u00e9vrier 2026 +++<\/strong> Online Software AG pr\u00e9sentera ses solutions pour le commerce du meuble lors du SHD Forum 2026. Cet \u00e9v\u00e9nement sectoriel de deux jours aura lieu les 25 et 26 f\u00e9vrier 2026 \u00e0 la Pyramide de Mayence et r\u00e9unira un public sp\u00e9cialis\u00e9, des d\u00e9cideurs et des fournisseurs de technologies du secteur du meuble et de la cuisine.<\/p>\n\n\n\n<p>PRESTIGEenterprise, la plateforme modulaire permettant de s'adresser num\u00e9riquement aux clients sur le point de vente, ainsi que l'int\u00e9gration d'Electronic Shelf Labels (ESL) et de Retail Media performants seront au centre de la pr\u00e9sentation au salon. PRESTIGEenterprise synchronise les donn\u00e9es de gestion des marchandises avec les \u00e9tiquettes de prix num\u00e9riques, les pr\u00e9sentoirs et les canaux publicitaires, permettant ainsi une gestion automatis\u00e9e des prix et des campagnes sur tous les canaux. Parall\u00e8lement, la fonction Retail Media cr\u00e9e des sources de revenus suppl\u00e9mentaires : Les campagnes des fabricants sont planifi\u00e9es de mani\u00e8re cibl\u00e9e, diffus\u00e9es et mesurables - directement dans le magasin de meubles.<\/p>\n\n\n\n<p>En outre, Online Software pr\u00e9sente cette ann\u00e9e l'application \u00e9v\u00e9nementielle du SHD Forum bas\u00e9e sur PRESTIGEenterprise. L'application aide les visiteurs \u00e0 s'orienter, \u00e0 planifier leur agenda et \u00e0 cr\u00e9er des liens sur place - une preuve pratique de la flexibilit\u00e9 de la plateforme PRESTIGEenterprise en utilisation r\u00e9elle.<\/p>\n\n\n\n<p>La participation au SHD Forum 2026 souligne l'orientation strat\u00e9gique d'Online Software AG qui vise \u00e0 professionnaliser davantage les syst\u00e8mes de points de vente num\u00e9riques pour les commer\u00e7ants de meubles de taille moyenne et \u00e0 \u00e9tablir des technologies d'avenir pour le commerce stationnaire.<\/p>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>\u00c0 propos d'Online Software AG<\/strong>&nbsp;<\/p>\n\n\n\n<p>D\u00e9veloppement de solutions pour le commerce international de gros et de d\u00e9tail. Cette entreprise de taille moyenne, dont le si\u00e8ge est \u00e0 Heidelberg, soutient le commerce depuis plus de 25 ans avec des solutions logicielles pour la publicit\u00e9 professionnelle dans les magasins. Avec plus de 65 000 installations dans 35 pays, elle est leader du march\u00e9 dans le domaine de la communication en magasin et de la promotion des ventes, tous m\u00e9dias confondus. Avec le logiciel <strong>PRESTIGEenterprise<\/strong> le logiciel en ligne offre une plateforme de communication pour s'adresser aux clients sur le point de vente, qui comprend aussi bien les m\u00e9dias classiques que les supports de sortie num\u00e9riques.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-6ec17cf6 wp-block-group-is-layout-grid\">\n<p class=\"wp-container-content-f3db1ecf\"><strong>Plus d'informations :<\/strong><br>Online Software AG<br>Rue Galil\u00e9e 1<br>69115 Heidelberg, Allemagne<br>info@online-software-ag.de<br>www.online-software-ag.de<\/p>\n\n\n\n<p class=\"wp-container-content-2027fe46\"><br>Sandy Heinzmann<br>Responsable du marketing<br>T. +49 06221 40508-682<br>M. +49 151 1500 9975<br>sandy.heinzmann@online-software-ag.de<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Als langj\u00e4hriger L\u00f6sungspartner von SHD stellt Online Software auf dem SHD Forum die SSP1-Schnittstelle in PRESTIGEenterprise vor, die programmatische Instore-Werbung auf digitalen Werbefl\u00e4chen im M\u00f6belhandel erm\u00f6glicht. &nbsp; Heidelberg, 11. Februar [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":77669,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58],"tags":[],"class_list":["post-77660","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Online Software pr\u00e4sentiert auf dem SHD Forum 2026 Retail Media-L\u00f6sungen f\u00fcr den M\u00f6belhandel - Online Software AG<\/title>\n<meta name=\"description\" content=\"Die Online Software AG hat ihren neuen Firmensitz in der Heidelberger Bahnstadt bezogen. 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