{"id":77777,"date":"2026-02-24T11:31:45","date_gmt":"2026-02-24T10:31:45","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=77777"},"modified":"2026-06-16T09:21:31","modified_gmt":"2026-06-16T07:21:31","slug":"les-logiciels-en-ligne-marquent-des-points-a-loccasion-de-leuroshop-2026-grace-a-une-communication-structuree","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/fr\/kosten-runter-wirkung-rauf-online-software-punktet-auf-euroshop-2026-mit-strukturierter-pos-kommunikation\/","title":{"rendered":"R\u00e9duction des co\u00fbts, augmentation de l'impact - Les logiciels en ligne marquent des points \u00e0 EuroShop 2026 avec une communication POS structur\u00e9e"},"content":{"rendered":"

Conclusion : une communication POS efficace est d\u00e9cisive pour le chiffre d'affaires, mais les budgets sont de plus en plus serr\u00e9s, les marges de plus en plus minces et les d\u00e9cisions de plus en plus difficiles. Ce qui compte maintenant, c'est l'optimisation cons\u00e9quente des processus - combin\u00e9e \u00e0 une technologie intelligente.<\/em><\/p>\n\n\n\n


Heidelberg, 27 f\u00e9vrier 2026 +++<\/strong> Online Software tire un bilan positif de sa participation \u00e0 EuroShop 2026. Pour l'entreprise de logiciels active \u00e0 l'\u00e9chelle internationale, le premier salon commercial mondial a de nouveau \u00e9t\u00e9 bien plus qu'une plateforme de pr\u00e9sentation : il a servi de sismographe technologique pour le commerce international - et de test de r\u00e9alit\u00e9 pour de nouvelles id\u00e9es.<\/p>\n\n\n\n

\u201eEuroShop est pour nous \u00e0 chaque fois un lieu de bilan. Nous y voyons tr\u00e8s clairement o\u00f9 le commerce se dirige sur le plan technologique - et nous profitons de mani\u00e8re cibl\u00e9e du salon pour tester l'acceptation de nouvelles approches directement sur le march\u00e9\u201c, explique J\u00fcrgen Berens von Rautenfeld, membre du directoire d'Online Software.<\/p>\n\n\n\n

Un r\u00e9sultat central du salon de cette ann\u00e9e : L'optimisation des processus est l'une des priorit\u00e9s des entreprises commerciales. Dans le contexte d'une situation \u00e9conomique mondiale tendue, les commer\u00e7ants recherchent de plus en plus des solutions permettant d'augmenter l'efficacit\u00e9 et de r\u00e9duire durablement les co\u00fbts. C'est pr\u00e9cis\u00e9ment l\u00e0 que les solutions logicielles d'Online Software ont touch\u00e9 une corde sensible - en particulier chez les entreprises commerciales \u00e9trang\u00e8res, qui \u00e9taient fortement repr\u00e9sent\u00e9es \u00e0 EuroShop et ont montr\u00e9 un grand int\u00e9r\u00eat.<\/p>\n\n\n\n

Il est \u00e9galement apparu clairement que le passage aux \u00e9tiquettes \u00e9lectroniques de rayonnage (ESL) continue \u00e0 prendre de l'ampleur. La capacit\u00e9 d'exploiter des \u00e9tiquettes \u00e9lectroniques de diff\u00e9rents fabricants avec une solution logicielle centrale devient de plus en plus importante. Un th\u00e8me qui a \u00e9t\u00e9 tr\u00e8s important dans la pratique lors de nombreuses discussions.<\/p>\n\n\n\n

Parall\u00e8lement, le Retail Media gagne massivement en importance directement sur le point de vente. De nombreux visiteurs se sont inform\u00e9s de mani\u00e8re cibl\u00e9e sur les possibilit\u00e9s de diffuser de la publicit\u00e9 l\u00e0 o\u00f9 les d\u00e9cisions d'achat sont effectivement prises : Dans le magasin. L'avanc\u00e9e de Netto Marken-Discount, client de PRESTIGEenterprise, dans le domaine du Retail Media a \u00e9t\u00e9 une raison concr\u00e8te pour de nombreux commer\u00e7ants d'examiner de plus pr\u00e8s les solutions logicielles du logiciel en ligne.<\/p>\n\n\n\n

Le FastLaner de Wanzl a particuli\u00e8rement attir\u00e9 l'attention sur le stand. Sur l'\u00e9cran install\u00e9 directement sur la poign\u00e9e du chariot, la plate-forme logicielle PRESTIGEenterprises a diffus\u00e9 avec succ\u00e8s des publicit\u00e9s sur les points de vente et des campagnes de m\u00e9dias de d\u00e9tail. La solution est rapidement devenue un v\u00e9ritable aimant pour les visiteurs.<\/p>\n\n\n\n

J\u00fcrgen Berens von Rautenfeld, membre du conseil d'administration d'Online Software, souligne l'importance strat\u00e9gique de l'observation du salon : \u201eLe sentiment des commer\u00e7ants capt\u00e9 \u00e0 EuroShop est extr\u00eamement pr\u00e9cieux pour nous. Elle est directement prise en compte dans nos d\u00e9cisions en mati\u00e8re de produits et de d\u00e9veloppement. Ce n'est qu'en comprenant les priorit\u00e9s r\u00e9elles du commerce que nous pouvons d\u00e9velopper des logiciels qui restent pertinents \u00e0 long terme\u201c.\u201c<\/p>\n\n\n\n

L'EuroShop 2026 confirme une fois de plus pour Online Software que l'orientation technologique, le feedback honn\u00eate du march\u00e9 et l'\u00e9change \u00e9troit avec le commerce sont d\u00e9cisifs pour d\u00e9velopper des solutions pratiques et viables.<\/p>\n\n\n\n\n\n

\u00c0 propos d'Online Software AG<\/strong> <\/p>\n\n\n\n

D\u00e9veloppement de solutions pour le commerce international de gros et de d\u00e9tail. Cette entreprise de taille moyenne, dont le si\u00e8ge est \u00e0 Heidelberg, soutient le commerce depuis plus de 25 ans avec des solutions logicielles pour la publicit\u00e9 professionnelle dans les magasins. Avec plus de 65 000 installations dans 35 pays, elle est leader du march\u00e9 dans le domaine de la communication en magasin et de la promotion des ventes, tous m\u00e9dias confondus. Avec le logiciel PRESTIGEenterprise<\/strong> le logiciel en ligne offre une plateforme de communication pour s'adresser aux clients sur le point de vente, qui comprend aussi bien les m\u00e9dias classiques que les supports de sortie num\u00e9riques. <\/p>\n\n\n\n\n

Plus d'informations :<\/strong>
Online Software AG
Rue Galil\u00e9e 1
69115 Heidelberg, Allemagne
info@online-software-ag.de
www.online-software-ag.de<\/p>\n\n\n


Sandy Heinzmann
Responsable du marketing
T. +49 06221 40508-682
M. +49 151 1500 9975
sandy.heinzmann@online-software-ag.de<\/p>\n\n\n\n\n\n\n\n\n

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Fazit: Wirkungsvolle POS Kommunikation entscheidet \u00fcber Umsatz aber Budgets werden enger, Margen d\u00fcnner, Entscheidungen h\u00e4rter. Jetzt z\u00e4hlt konsequente Prozessoptimierung \u2013 kombiniert mit intelligenter Technologie. Heidelberg, 27. Februar 2026 +++ Die […]<\/p>\n","protected":false},"author":2,"featured_media":77782,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-77777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"\nKosten runter, Wirkung rauf \u2013 Online Software punktet auf EuroShop 2026 mit strukturierter POS Kommunikation - Online Software AG<\/title>\n<meta name=\"description\" content=\"Die Online Software AG hat ihren neuen Firmensitz in der Heidelberger Bahnstadt bezogen. 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