{"id":78073,"date":"2026-03-30T09:17:27","date_gmt":"2026-03-30T07:17:27","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=78073"},"modified":"2026-06-18T13:06:27","modified_gmt":"2026-06-18T11:06:27","slug":"plus-que-le-self-checkout-lapproche-numerique-du-client-au-caddie","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/fr\/blog\/mehr-als-self-checkout-digitale-kundenansprache-am-einkaufswagen\/","title":{"rendered":"Plus que le self-checkout : une approche num\u00e9rique du client au niveau du caddie"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Du \u201e Bienvenue \u201c chaleureux \u00e0 la campagne professionnelle de retail media : voil\u00e0 ce que propose FastLaner &amp; Co.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depuis des ann\u00e9es, on travaille sur le th\u00e8me du scan &amp; go. De nombreuses approches ont \u00e9t\u00e9 test\u00e9es entre-temps et ont disparu du march\u00e9. De nombreuses maladies de jeunesse ont fait obstacle \u00e0 l'id\u00e9e. EDEKA a test\u00e9 l'Easy-Shopper ou \u201eWhiz Cart\u201c, REWE le \u201eCatch !, <a href=\"https:\/\/retail-optimiser.de\/edekas-netto-testet-app-basiertes-einkaufswagen-schloss-von-wanzl\/\">Net<\/a> a test\u00e9 des chariots intelligents avec application. La derni\u00e8re fois, d\u00e9but 2026, un syst\u00e8me intelligent de self-checkout a \u00e9t\u00e9 install\u00e9 sur le caddie dans un <a href=\"https:\/\/www.stores-shops.de\/technology\/smart-store\/v-markt-testet-self-checkout-technologien-in-muenchen\/\">V-Markt \u00e0 Munich<\/a> test\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour le FastLaner de Wanzl - une unit\u00e9 de poign\u00e9e avec un grand \u00e9cran de 10\u201c et un scanner \u00e0 main - on a trouv\u00e9 de nombreuses solutions sur diff\u00e9rents stands de l'EuroShop 2026. Enfin, Wanzl avait lui-m\u00eame accord\u00e9 une grande surface de pr\u00e9sentation \u00e0 son chariot sur son propre stand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pourquoi le sujet est si int\u00e9ressant<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong style=\"color: inherit;\">achat \u00e9clair sans d\u00e9lai<\/strong>&nbsp;avec self-checkout<\/li>\n\n\n\n<li><strong style=\"color: inherit;\">avec un personnel r\u00e9duit<\/strong> int\u00e9ressant surtout aux heures creuses<\/li>\n\n\n\n<li><strong style=\"color: inherit;\">Collecter facilement des donn\u00e9es sur les acheteurs<\/strong> et en apprendre davantage sur le client<\/li>\n\n\n\n<li>et maintenant nouveau : <strong style=\"color: inherit;\">Promotion <\/strong>l\u00e0 o\u00f9 la d\u00e9cision d'achat est prise<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pourquoi les chariots libre-service avec pr\u00e9sentoir sont pertinents en ce moment<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le commerce stationnaire est sous pression : attentes croissantes, baisse de l'attention, concurrence croissante du commerce \u00e9lectronique. C'est l\u00e0 que le caddie avec \u00e9cran offre une nouvelle opportunit\u00e9, car il atteint les clients exactement l\u00e0 o\u00f9 les d\u00e9cisions sont prises - au moment de l'achat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 l'exemple du FastLaner de Wanzl, nous avons montr\u00e9 \u00e0 l'EuroShop quelles possibilit\u00e9s d'approche publicitaire des clients peuvent \u00eatre r\u00e9alis\u00e9es \u00e0 l'\u00e9cran et quelle technologie moderne de vente au d\u00e9tail peut \u00eatre utilis\u00e9e de mani\u00e8re judicieuse.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les possibilit\u00e9s d'utilisation vont bien au-del\u00e0 de la publicit\u00e9 classique :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong style=\"color: inherit;\">Des campagnes qui attirent l'attention<\/strong> directement au d\u00e9but de l'achat<\/li>\n\n\n\n<li><strong style=\"color: inherit;\">Diffusion dynamique de la publicit\u00e9<\/strong> (programmatique et cibl\u00e9e)<\/li>\n\n\n\n<li><strong style=\"color: inherit;\">Int\u00e9gration d'applications d'achat<\/strong> sur l'\u00e9cran<\/li>\n\n\n\n<li><strong style=\"color: inherit;\">Scan de produits avec valeur ajout\u00e9e<\/strong> (informations, allerg\u00e8nes, recettes)<\/li>\n\n\n\n<li><strong style=\"color: inherit;\">Ventes crois\u00e9es et ventes incitatives<\/strong> au bon moment<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ce qui est d\u00e9cisif : La communication se fait <strong>en fonction du contexte et en temps r\u00e9el.<\/strong> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Un avantage concurrentiel gr\u00e2ce \u00e0 un positionnement pr\u00e9coce<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pourquoi est-il int\u00e9ressant pour les commer\u00e7ants de commencer les tests d\u00e8s que possible ? Ceux qui se d\u00e9veloppent rapidement se cr\u00e9ent de nouvelles sources de revenus. Ceux qui testent t\u00f4t acqui\u00e8rent de l'exp\u00e9rience. Ceux qui int\u00e8grent t\u00f4t s'assurent des espaces publicitaires.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Fastlaner-tutorial.mp4\"><\/video><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5 id\u00e9es de promotion sur les caddies<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;Gr\u00e2ce aux solutions de PRESTIGEenterprise, le Fastlaner de Wanzl devient :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00e0 l'espace m\u00e9dia de vente au d\u00e9tail contr\u00f4lable par programme<\/li>\n\n\n\n<li>pour un soutien proactif des ventes<\/li>\n\n\n\n<li>\u00e0 l'assistant num\u00e9rique pour le client<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">L'int\u00e9gration de la communication sur les prix et la promotion dans le panier d'achat peut \u00eatre aussi ing\u00e9nieuse que \u00e7a !<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:20% auto\"><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"574\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock-1024x574.png\" alt=\"\" class=\"wp-image-78103 size-full\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock-1024x574.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock-300x168.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock-768x431.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock-18x10.png 18w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock.png 1370w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>1. d\u00e9part fort : id\u00e9es de shopping lors de l'enl\u00e8vement de la s\u00e9curit\u00e9<\/strong><br>Lorsque la voiture est d\u00e9verrouill\u00e9e, une campagne plein \u00e9cran tr\u00e8s accrocheuse d\u00e9marre automatiquement. Parfait pour une visibilit\u00e9 maximale - soit comme message du concessionnaire, soit comme publicit\u00e9 de marque r\u00e9serv\u00e9e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 20%\"><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong><strong>2. affichage partag\u00e9 : utilisation pour l'application et la publicit\u00e9<\/strong><\/strong><br>Les listes de lecture promotionnelles d'une part, les applications de shopping d'autre part, sont \u00e0 la fois utiles et mon\u00e9tis\u00e9es. Tandis que les listes de courses et les actions de r\u00e9duction sont utiles aux clients, des messages publicitaires sont \u00e9galement diffus\u00e9s \u00e0 l'\u00e9cran.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-haendlerwerbung.png\"><img decoding=\"async\" width=\"1024\" height=\"561\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-haendlerwerbung-1024x561.png\" alt=\"\" class=\"wp-image-78114 size-full\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-haendlerwerbung-1024x561.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-haendlerwerbung-300x164.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-haendlerwerbung-768x421.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-haendlerwerbung-18x10.png 18w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-haendlerwerbung.png 1401w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:20% auto\"><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-retail-media.png\"><img decoding=\"async\" width=\"1024\" height=\"557\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-retail-media-1024x557.png\" alt=\"\" class=\"wp-image-78116 size-full\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-retail-media-1024x557.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-retail-media-300x163.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-retail-media-768x418.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-retail-media-18x10.png 18w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-retail-media.png 1383w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong><strong><strong>3. les m\u00e9dias de d\u00e9tail : Gestion dynamique des campagnes<\/strong><\/strong><\/strong><br>Retail Media est int\u00e9gr\u00e9 dans le programme et actualis\u00e9 en permanence. Les campagnes r\u00e9serv\u00e9es par l'industrie des marques sont diffus\u00e9es en temps r\u00e9el et de mani\u00e8re parfaitement adapt\u00e9e aux clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 20%\"><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong><strong><strong><strong>4. le scan de produits : Informations suppl\u00e9mentaires \u00e0 valeur ajout\u00e9e<\/strong><\/strong><\/strong><\/strong><br>Si le client scanne un produit, des informations pertinentes apparaissent imm\u00e9diatement, comme les ingr\u00e9dients, les allerg\u00e8nes ou des id\u00e9es de recettes. Le contexte bat la publicit\u00e9 classique.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-naehrwerte.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"548\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-naehrwerte-1024x548.png\" alt=\"\" class=\"wp-image-78117 size-full\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-naehrwerte-1024x548.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-naehrwerte-300x160.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-naehrwerte-768x411.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-naehrwerte-18x10.png 18w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-naehrwerte.png 1406w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:20% auto\"><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-cross.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"544\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-cross-1024x544.png\" alt=\"\" class=\"wp-image-78120 size-full\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-cross-1024x544.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-cross-300x159.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-cross-768x408.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-cross-18x10.png 18w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-cross.png 1415w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong><strong><strong><strong><strong>5e scan de produits : Campagnes avec une impulsion de vente maximale<\/strong><\/strong><\/strong><\/strong><\/strong><br>Avec le scan de produits, le client d\u00e9clenche des campagnes de vente crois\u00e9e cibl\u00e9es - des recommandations de produits et des messages de marque qui d\u00e9clenchent des achats suppl\u00e9mentaires et impulsifs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Trois exemples concrets d'utilisation de l'\u00e9cran FastLaner de Wanzl<\/strong><\/h2>\n\n\n<p>Gr\u00e2ce aux solutions de PRESTIGEenterprise, le panier d'achat devient un espace publicitaire programmable, un outil actif d'aide \u00e0 la vente sur le point de vente et un assistant d'achat num\u00e9rique pour les clients. La communication sur les prix et la communication publicitaire s'int\u00e8grent ainsi directement l'une \u00e0 l'autre, sans rupture de m\u00e9dia.<\/p>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-LEH.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-LEH.png\" alt=\"Logiciel en ligne FastLaner LEH\" class=\"wp-image-78078\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-LEH.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-LEH-300x300.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-LEH-150x150.png 150w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-LEH-768x768.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-LEH-12x12.png 12w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-DIY.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-DIY.png\" alt=\"Logiciel en ligne FastLaner DIY d&#039;Online Software AG\" class=\"wp-image-78081\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-DIY.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-DIY-300x300.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-DIY-150x150.png 150w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-DIY-768x768.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-DIY-12x12.png 12w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-FURNITURE.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-FURNITURE.png\" alt=\"Logiciel en ligne FastLaner FURNITURE\" class=\"wp-image-78082\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-FURNITURE.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-FURNITURE-300x300.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-FURNITURE-150x150.png 150w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-FURNITURE-768x768.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-FURNITURE-12x12.png 12w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion : Smart Cart - le point de contact sous-estim\u00e9 en magasin<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le caddie est l'un des derniers canaux de communication inexploit\u00e9s dans le commerce stationnaire - avec 100 % de port\u00e9e par visite. Le Retail Media sur le caddie relie <strong style=\"color: inherit;\">Mon\u00e9tisation par les recettes publicitaires<\/strong>, <strong style=\"color: inherit;\">meilleure gestion des clients<\/strong> et <strong style=\"color: inherit;\">des paniers d'achat plus \u00e9lev\u00e9s<\/strong>. En bref : <strong>Plus de chiffre d'affaires par client - sans surface de vente suppl\u00e9mentaire.<\/strong><\/p>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns:20% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/06\/Sandy-Heinzmann-768x1024.png\" alt=\"\" class=\"wp-image-78433 size-full\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/06\/Sandy-Heinzmann-768x1024.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/06\/Sandy-Heinzmann-225x300.png 225w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/06\/Sandy-Heinzmann-9x12.png 9w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/06\/Sandy-Heinzmann.png 1086w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>\u00c0 propos de l'auteur<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sandy Heinzmann accompagne depuis plus de 15 ans le d\u00e9veloppement num\u00e9rique du commerce stationnaire. Elle se concentre sur la question de savoir comment la technologie, la communication et l'exp\u00e9rience client interagissent avec succ\u00e8s sur le point de vente. Chez Online Software AG, elle s'occupe de sujets tels que les m\u00e9dias de d\u00e9tail, l'affichage num\u00e9rique, les \u00e9tiquettes de prix \u00e9lectroniques, l'automatisation et l'intelligence artificielle. Dans ses articles sp\u00e9cialis\u00e9s, elle associe l'exp\u00e9rience de projets commerciaux aux tendances actuelles du march\u00e9 et de la technologie. Son objectif est de classer les d\u00e9veloppements complexes de mani\u00e8re compr\u00e9hensible et de fournir des impulsions pratiques aux commer\u00e7ants et aux organisations commerciales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/in\/sandy-heinzmann\/\">Lien avec Sandy Heinzmann sur LinkedIn<\/a><\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Vom \u201eHerzlichen Willkommen\u201c bis zur professionellen Retail-Media-Kampagne \u2013 diese M\u00f6glichkeiten bieten FastLaner &amp; Co. Seit Jahren wird am Thema Scan &amp; Go gearbeitet. Viele Ans\u00e4tze wurden inzwischen gepr\u00fcft und sind [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":78103,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,81],"tags":[],"class_list":["post-78073","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mehr als Self-Checkout: Digitale Kundenansprache am Einkaufswagen - Online Software AG<\/title>\n<meta name=\"description\" content=\"Vom \u201eherzlichen Willkommen\u201c bis zur professionellen Retail-Media-Kampagne \u2013 diese M\u00f6glichkeiten bieten FastLaner &amp; Co.Seit Jahren wird am Thema Scan &amp; Go gearbeitet. 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De nombreuses approches ont \u00e9t\u00e9 test\u00e9es entre-temps et ont disparu du march\u00e9. De nombreuses maladies de jeunesse ont fait obstacle \u00e0 l'id\u00e9e. EDEKA a test\u00e9 l'Easy-Shopper ou \u201eWhiz Cart\u201c, REWE le \u201eCatch !\", Netto a test\u00e9 des chariots intelligents avec application. Derni\u00e8rement, d\u00e9but 2026, un syst\u00e8me intelligent de self-checkout a \u00e9t\u00e9 test\u00e9 sur le chariot dans un V-Markt \u00e0 Munich.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/online-software-ag.com\/fr\/blog\/plus-que-le-self-checkout-lapproche-numerique-du-client-au-caddie\/","og_locale":"fr_FR","og_type":"article","og_title":"Mehr als Self-Checkout: Digitale Kundenansprache am Einkaufswagen - Online Software AG","og_description":"Vom \u201eherzlichen Willkommen\u201c bis zur professionellen Retail-Media-Kampagne \u2013 diese M\u00f6glichkeiten bieten FastLaner & Co.Seit Jahren wird am Thema Scan & Go gearbeitet. Viele Ans\u00e4tze wurden inzwischen gepr\u00fcft und sind wieder vom Markt verschwunden. Viele Kinderkrankheiten standen der Idee im Wege. 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