{"id":69750,"date":"2024-11-07T08:18:06","date_gmt":"2024-11-07T07:18:06","guid":{"rendered":"https:\/\/online-software-ag.com\/?page_id=69750"},"modified":"2024-11-18T10:46:42","modified_gmt":"2024-11-18T09:46:42","slug":"cross-merchandising","status":"publish","type":"page","link":"https:\/\/online-software-ag.com\/it\/cross-merchandising\/","title":{"rendered":"Cross-merchandising"},"content":{"rendered":"
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Semplice. Meglio. Pubblicit\u00e0. PRESTIGIO<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Cross-merchandising<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\n <\/i><\/span>\n\n Richiedi ora<\/a>\n\n <\/i><\/span>\n\n<\/div>\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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La classica pubblicit\u00e0 per i clienti incontra la tecnologia moderna<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Rivolgetevi ai vostri clienti in modo mirato!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Migliorate la fidelizzazione dei clienti fornendo maggiori informazioni al POS e, allo stesso tempo, incoraggiate i vostri clienti a fare acquisti spontanei con il cross-merchandising. Il cross-merchandising \u00e8 un modo semplice ed efficace per offrire un maggiore servizio ai clienti e aumentare al tempo stesso lo scontrino medio.\n

\nIl cross-merchandising vi offre l'opportunit\u00e0 di pubblicizzare i vostri prodotti in modo ancora pi\u00f9 efficace ed emozionale - idealmente sempre esattamente dove il cliente \u00e8 particolarmente ricettivo. Questo vi permette di ridurre i tempi di attesa e di aumentare gli acquisti d'impulso.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Vantaggi e benefici<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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  • Informativo: i clienti ricevono informazioni utili sul prodotto direttamente in loco.<\/li>
  • Utile: con consigli adeguati, potete aiutare i vostri clienti a non dimenticare alcun acquisto.<\/li>
  • Incremento delle vendite: le raccomandazioni aumentano gli acquisti d'impulso dei clienti<\/li>
  • Legame: i vostri clienti traggono vantaggio dalle informazioni che fornite loro<\/li>\n <\/ul>\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Funzionalit\u00e0 e metodi di lavoro<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Cross-merchandising<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Il modulo di cross-merchandising reagisce a vari eventi innescati da diversi supporti o azioni, ad esempio PLU, tag RFID, barriere luminose, scanner o ingressi speciali alla cassa. Una schermata vicina si attiva immediatamente, mostrando tutte le informazioni sull'articolo in questione. La pubblicit\u00e0 permanente viene cos\u00ec interrotta da informazioni o da una raccomandazione grazie al modulo di cross-merchandising.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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    Possibili applicazioni<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Al banco degli alimenti freschi (bilancia):<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Il cliente vuole comprare del formaggio e, mentre lo pesate, gli suggerite un vino adatto sul display del cliente inserendo un PLU. Il cliente si rende conto di non avere pi\u00f9 vino a casa. Siete quindi riusciti ad aiutarlo attivamente nell'acquisto.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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    Presso il chiosco o il terminale informativo:<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Toccando un prodotto raffigurato, ad esempio una giacca di pelle, sullo schermo vengono visualizzate ulteriori informazioni sul prodotto e le istruzioni per la cura. In alternativa, queste informazioni possono essere visualizzate anche scansionando il codice a barre con uno scanner integrato.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

    Einfach. Besser. Werben. PRESTIGE Cross-Merchandising Jetzt anfragen Klassische Kundenwerbung trifft moderne Technik Sprechen Sie Ihre Kunden gezielt an! Verbessern Sie die Kundenbindung durch mehr Informationen am POS und regen Sie […]<\/p>\n","protected":false},"author":9,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-69750","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nCross-Merchandising - Online Software AG<\/title>\n<meta name=\"description\" content=\"Verbessern Sie die Kundenbindung durch mehr Informationen am POS und regen Sie damit gleichzeitig Ihre Kunden zu Spontank\u00e4ufen an.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/it\/cross-merchandising\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cross-Merchandising - 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