{"id":76206,"date":"2025-10-30T11:20:02","date_gmt":"2025-10-30T10:20:02","guid":{"rendered":"https:\/\/online-software-ag.com\/?page_id=76206"},"modified":"2026-04-13T16:53:51","modified_gmt":"2026-04-13T14:53:51","slug":"etichette-elettroniche-per-scaffali","status":"publish","type":"page","link":"https:\/\/online-software-ag.com\/it\/lexikon\/electronic-shelf-labels\/","title":{"rendered":"Etichette elettroniche per scaffali (ESL)"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"76206\" class=\"elementor elementor-76206\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-02d2524 elementor-section-content-space-between wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"02d2524\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0b544df\" data-id=\"0b544df\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd9770a elementor-widget-tablet__width-inherit switch-dark elementor-widget elementor-widget-heading\" data-id=\"fd9770a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lessico POS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd2249f wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"cd2249f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3e7988\" data-id=\"e3e7988\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14b381b elementor-widget-tablet__width-inherit switch-dark elementor-widget elementor-widget-heading\" data-id=\"14b381b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><b>Etichette elettroniche per scaffali (ESL)<\/b><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce19490 elementor-widget elementor-widget-text-editor\" data-id=\"ce19490\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le etichette elettroniche dei prezzi, in breve ESL (<strong>Etichette elettroniche per scaffali<\/strong>) sono etichette digitali che vengono applicate agli scaffali di vendita e riportano informazioni sui prezzi e sui prodotti. Sostituiscono sempre pi\u00f9 spesso le etichette stampate sugli scaffali e, a differenza dei loro predecessori stampati, possono essere controllate a livello centrale e aggiornate digitalmente.<\/p>\n<p>I maggiori produttori di ESL operanti in Europa sono Delfi, Hanshow, Partron ESL, SESimagotag (VusionGroup) e SoluM. I contenuti desiderati vengono distribuiti alle ESL con l'aiuto di un software di gestione dei contenuti. La connessione a un database di prodotti, idealmente al sistema di gestione delle merci, \u00e8 essenziale per la velocit\u00e0 e l'efficienza dei sistemi ELS.&nbsp;<\/p><p>Esistono anche soluzioni software indipendenti dal produttore, come ad esempio <strong>PRESTIGEimpresa<\/strong>, che vengono utilizzati in particolare dalle aziende di vendita al dettaglio che gestiscono un gran numero di filiali. Sono in grado di controllare modelli di ESL di diversi produttori, il che \u00e8 particolarmente vantaggioso in caso di acquisizione, ma anche quando si cambia produttore per motivi tecnici o di tempo. In questo modo si evita di dover gestire le ESL con sistemi software diversi e si tiene tutto sotto controllo.<\/p>\n<p>L'uso delle ESL nel retail consente di modificare rapidamente i prezzi, di avere informazioni sempre aggiornate sui prodotti che possono essere gestite in tempo reale e di automatizzare i processi riducendo gli errori. Gli ESL supportano il pricing dinamico e migliorano l'esperienza del cliente fornendo informazioni aggiornate nel punto vendita.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72e1abb elementor-widget elementor-widget-text-editor\" data-id=\"72e1abb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Online Software AG \u00e8 il vostro partner ideale per le soluzioni di marketing POS. Il nostro <a title=\"Software di marketing POS\" href=\"\/it\/software\/\"><span style=\"text-decoration: underline;\">Software di marketing POS<\/span><\/a> PRESTIGEenterprise vi supporta con le seguenti funzioni:<\/p><ul><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Soluzioni POS\" href=\"\/it\/soluzioni\/\">Soluzioni POS<\/a><\/span><\/p><\/li><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Soluzioni di segnaletica digitale\" href=\"\/it\/soluzioni\/segnaletica-digitale\/\">Soluzioni di segnaletica digitale<\/a><\/span><\/p><\/li><li><p>- Soluzioni per <span style=\"text-decoration: underline;\"><a title=\"cartellini dei prezzi digitali\" href=\"\/it\/cartellini-dei-prezzi-elettronici\/\">cartellini dei prezzi digitali<\/a><\/span> (ESL)<\/p><\/li><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Soluzioni di stampa\" href=\"\/it\/soluzioni\/stampa\/\">Soluzioni di stampa<\/a><\/span><\/p><\/li><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Soluzioni di marketing mobile\" href=\"\/it\/soluzioni\/mobile\/\">Soluzioni di marketing mobile<\/a><\/span><\/p><\/li><li><p>- <a title=\"Soluzioni multimediali per la vendita al dettaglio\" href=\"\/it\/media-al-dettaglio\/\"><span style=\"text-decoration: underline;\">Soluzioni multimediali per la vendita al dettaglio<\/span><\/a><\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-043bf5e elementor-section-full_width wrapper-wide section-normal elementor-section-height-default elementor-section-height-default default\" data-id=\"043bf5e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46dfce5\" data-id=\"46dfce5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76a88c2 wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"76a88c2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-86c5345\" data-id=\"86c5345\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e0ab76 elementor-widget elementor-widget-heading\" data-id=\"1e0ab76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Siete interessati a <br>comunicazione al POS? <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f7bf4a elementor-widget elementor-widget-naylabutton\" data-id=\"5f7bf4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylabutton.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<!--  Button -->\n<div class=\"nayla-button fill icon-right  cursor-default\" >\n\n    <span class=\"left-icon\"><i aria-hidden=\"true\" class=\"material-icons md-arrow_outward\" data-md-icon=\"arrow_outward\"><\/i><\/span>\n\n    <a target=\"_self\" href=\"https:\/\/online-software-ag.com\/it\/registrazione-alla-newsletter\/\">Iscriviti ora alla newsletter<\/a>\n\n    <span class=\"right-icon\"><i aria-hidden=\"true\" class=\"material-icons md-arrow_outward\" data-md-icon=\"arrow_outward\"><\/i><\/span>\n\n<\/div>\n<!--\/ Button -->\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55d91a3 wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"55d91a3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72407ca\" data-id=\"72407ca\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>POS Lexikon Electronic Shelf Labels (ESL) Elektronische Preisschilder, kurz ESL (Electronic Shelf Labels), sind digitale Etiketten, die an Verkaufsregalen angebracht werden und Preis- sowie Produktinformationen anzeigen. Sie ersetzen zunehmend gedruckte [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":75424,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-76206","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Electronic Shelf Labels (ESL) - Online Software AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/it\/lessico\/etichette-elettroniche-per-scaffali\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Electronic Shelf Labels (ESL) - Online Software AG\" \/>\n<meta property=\"og:description\" content=\"POS Lexikon Electronic Shelf Labels (ESL) Elektronische Preisschilder, kurz ESL (Electronic Shelf Labels), sind digitale Etiketten, die an Verkaufsregalen angebracht werden und Preis- sowie Produktinformationen anzeigen. 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