<style id="elementor-post-76575">.elementor-76575 .elementor-element.elementor-element-02d2524 > .elementor-container > .elementor-column > .elementor-widget-wrap{align-content:space-between;align-items:space-between;}.elementor-76575 .elementor-element.elementor-element-02d2524:not(.elementor-motion-effects-element-type-background), .elementor-76575 .elementor-element.elementor-element-02d2524 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url("https://online-software-ag.com/wp-content/uploads/2025/08/Homepage-Lexikon-3.png");background-position:top left;background-repeat:no-repeat;background-size:cover;}.elementor-76575 .elementor-element.elementor-element-02d2524 > .elementor-background-overlay{background-color:#000000;opacity:0;transition:background 0.3s, border-radius 0.3s, opacity 0.3s;}.elementor-76575 .elementor-element.elementor-element-02d2524{transition:background 0.3s, border 0.3s, border-radius 0.3s, box-shadow 0.3s;margin-top:0px;margin-bottom:0px;padding:140px 0px 0px 0px;}.elementor-76575 .elementor-element.elementor-element-0b544df > .elementor-element-populated{padding:0px 0px 40px 0px;}.elementor-widget-heading .elementor-heading-title{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-76575 .elementor-element.elementor-element-fd9770a > .elementor-widget-container{margin:20px 0px 20px 0px;padding:0px 0px 0px 0px;}.elementor-76575 .elementor-element.elementor-element-fd9770a .elementor-heading-title{font-family:"DM Sans", Sans-serif;font-size:70px;font-weight:700;line-height:1em;letter-spacing:-0.04px;color:var( --e-global-color-accent );}.elementor-76575 .elementor-element.elementor-element-cd2249f > .elementor-container{max-width:1290px;}.elementor-76575 .elementor-element.elementor-element-cd2249f{padding:100px 50px 50px 50px;}.elementor-76575 .elementor-element.elementor-element-e3e7988 > .elementor-element-populated{margin:0px 0px 0px 0px;--e-column-margin-right:0px;--e-column-margin-left:0px;padding:0px 0px 0px 0px;}.elementor-76575 .elementor-element.elementor-element-14b381b .elementor-heading-title{font-family:"DM Sans", Sans-serif;font-size:70px;font-weight:700;line-height:1em;letter-spacing:-0.04px;color:var( --e-global-color-799da4b );}.elementor-76575 .elementor-element.elementor-element-66aad93 .elementor-heading-title{font-family:"DM Sans", Sans-serif;font-size:50px;font-weight:400;line-height:1em;letter-spacing:-0.04px;color:var( --e-global-color-799da4b );}.elementor-widget-text-editor{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-76575 .elementor-element.elementor-element-ce19490 > .elementor-widget-container{margin:0px 0px 0px 0px;}.elementor-76575 .elementor-element.elementor-element-ce19490{text-align:start;font-family:"DM Sans", Sans-serif;font-size:36px;font-weight:400;font-style:normal;text-decoration:none;}.elementor-76575 .elementor-element.elementor-element-72e1abb > .elementor-widget-container{margin:0px 0px 0px 0px;}.elementor-76575 .elementor-element.elementor-element-72e1abb{font-family:"DM Sans", Sans-serif;font-size:36px;font-weight:400;text-transform:none;}.elementor-76575 .elementor-element.elementor-element-043bf5e{margin-top:0px;margin-bottom:0px;padding:50px 0px 50px 0px;}.elementor-76575 .elementor-element.elementor-element-76a88c2:not(.elementor-motion-effects-element-type-background), .elementor-76575 .elementor-element.elementor-element-76a88c2 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( --e-global-color-text );}.elementor-76575 .elementor-element.elementor-element-76a88c2 > .elementor-container{max-width:1290px;}.elementor-76575 .elementor-element.elementor-element-76a88c2{transition:background 0.3s, border 0.3s, border-radius 0.3s, box-shadow 0.3s;padding:100px 50px 100px 50px;}.elementor-76575 .elementor-element.elementor-element-76a88c2 > .elementor-background-overlay{transition:background 0.3s, border-radius 0.3s, opacity 0.3s;}.elementor-bc-flex-widget .elementor-76575 .elementor-element.elementor-element-86c5345.elementor-column .elementor-widget-wrap{align-items:center;}.elementor-76575 .elementor-element.elementor-element-86c5345.elementor-column.elementor-element[data-element_type="column"] > .elementor-widget-wrap.elementor-element-populated{align-content:center;align-items:center;}.elementor-76575 .elementor-element.elementor-element-86c5345 > .elementor-element-populated{padding:0px 30px 0px 0px;}.elementor-76575 .elementor-element.elementor-element-1e0ab76 > .elementor-widget-container{margin:0px 0px 0px 0px;}.elementor-76575 .elementor-element.elementor-element-1e0ab76{text-align:center;}.elementor-76575 .elementor-element.elementor-element-1e0ab76 .elementor-heading-title{font-family:"DM Sans", Sans-serif;font-size:50px;font-weight:400;line-height:1em;letter-spacing:0em;color:#FFFFFF;}.elementor-76575 .elementor-element.elementor-element-5f7bf4a > .elementor-widget-container{margin:20px 20px 20px 20px;}.elementor-76575 .elementor-element.elementor-element-5f7bf4a{text-align:center;}.elementor-76575 .elementor-element.elementor-element-5f7bf4a .nayla-button a{color:#EBEBEB;}.elementor-76575 .elementor-element.elementor-element-5f7bf4a .nayla-button .button-line{background-color:#EBEBEB;}.elementor-76575 .elementor-element.elementor-element-5f7bf4a .nayla-button:hover a{color:#FFFFFF !important;}.elementor-76575 .elementor-element.elementor-element-5f7bf4a .nayla-button:hover a .button-line{background-color:#FFFFFF !important;}.elementor-76575 .elementor-element.elementor-element-5f7bf4a .nayla-button > span{color:#EBEBEB;}.elementor-76575 .elementor-element.elementor-element-5f7bf4a .nayla-button:hover > span{color:#FFFFFF !important;}.elementor-76575 .elementor-element.elementor-element-5f7bf4a  .nayla-button.fill::before{background-color:#191919 !important;}.elementor-76575 .elementor-element.elementor-element-5f7bf4a .nayla-button.fill::after{background-color:var( --e-global-color-799da4b );}@media(max-width:1024px){.elementor-76575 .elementor-element.elementor-element-02d2524{margin-top:0px;margin-bottom:0px;padding:100px 0px 0px 0px;}.elementor-76575 .elementor-element.elementor-element-fd9770a{width:100%;max-width:100%;}.elementor-76575 .elementor-element.elementor-element-fd9770a > .elementor-widget-container{margin:0px 0px 0px 0px;}.elementor-76575 .elementor-element.elementor-element-cd2249f{padding:50px 50px 50px 50px;}.elementor-76575 .elementor-element.elementor-element-14b381b{width:100%;max-width:100%;}.elementor-76575 .elementor-element.elementor-element-14b381b > .elementor-widget-container{margin:0px 0px 0px 0px;}.elementor-76575 .elementor-element.elementor-element-66aad93{width:100%;max-width:100%;}.elementor-76575 .elementor-element.elementor-element-66aad93 > .elementor-widget-container{margin:0px 0px 0px 0px;}.elementor-76575 .elementor-element.elementor-element-043bf5e{padding:50px 50px 50px 50px;}.elementor-76575 .elementor-element.elementor-element-76a88c2{padding:50px 50px 50px 50px;}.elementor-76575 .elementor-element.elementor-element-86c5345 > .elementor-element-populated{margin:0px 0px 0px 0px;--e-column-margin-right:0px;--e-column-margin-left:0px;padding:0px 0px 0px 0px;}}@media(max-width:767px){.elementor-76575 .elementor-element.elementor-element-0b544df > .elementor-element-populated{padding:25px 25px 25px 25px;}.elementor-76575 .elementor-element.elementor-element-fd9770a .elementor-heading-title{font-size:30px;line-height:1em;letter-spacing:0em;}.elementor-76575 .elementor-element.elementor-element-cd2249f{padding:50px 25px 25px 25px;}.elementor-76575 .elementor-element.elementor-element-14b381b .elementor-heading-title{font-size:30px;line-height:1em;letter-spacing:0em;}.elementor-76575 .elementor-element.elementor-element-66aad93 .elementor-heading-title{font-size:25px;line-height:1em;letter-spacing:0em;}.elementor-76575 .elementor-element.elementor-element-043bf5e{padding:50px 0px 50px 0px;}.elementor-76575 .elementor-element.elementor-element-76a88c2{padding:50px 25px 50px 25px;}.elementor-76575 .elementor-element.elementor-element-86c5345 > .elementor-element-populated{padding:0px 0px 0px 0px;}.elementor-76575 .elementor-element.elementor-element-1e0ab76 > .elementor-widget-container{margin:0px 0px 0px 0px;}.elementor-76575 .elementor-element.elementor-element-1e0ab76 .elementor-heading-title{font-size:25px;line-height:1em;letter-spacing:0em;}}/* Start custom CSS for section, class: .elementor-element-02d2524 */@media only screen and (max-width: 1023px) {
    
    .elementor-section.wrapper-wide .elementor-container {
        max-width: 100% !important;
    }
    
}

@media only screen and (max-width: 767px) {
    .elementor-section.wrapper-wide .elementor-container {
        margin-bottom: 0;
    }
}/* End custom CSS */
/* Start Custom Fonts CSS */@font-face {
	font-family: 'DM Sans';
	font-style: normal;
	font-weight: 100;
	font-display: auto;
	src: url('https://online-software-ag.com/wp-content/uploads/2024/10/DMSans-Thin.ttf') format('truetype');
}
@font-face {
	font-family: 'DM Sans';
	font-style: normal;
	font-weight: 200;
	font-display: auto;
	src: url('https://online-software-ag.com/wp-content/uploads/2024/10/DMSans-ExtraLight.ttf') format('truetype');
}
@font-face {
	font-family: 'DM Sans';
	font-style: normal;
	font-weight: 300;
	font-display: auto;
	src: url('https://online-software-ag.com/wp-content/uploads/2024/10/DMSans-Light.ttf') format('truetype');
}
@font-face {
	font-family: 'DM Sans';
	font-style: normal;
	font-weight: 400;
	font-display: auto;
	src: url('https://online-software-ag.com/wp-content/uploads/2024/10/DMSans-Regular.ttf') format('truetype');
}
@font-face {
	font-family: 'DM Sans';
	font-style: normal;
	font-weight: 500;
	font-display: auto;
	src: url('https://online-software-ag.com/wp-content/uploads/2024/10/DMSans-Medium.ttf') format('truetype');
}
@font-face {
	font-family: 'DM Sans';
	font-style: normal;
	font-weight: 600;
	font-display: auto;
	src: url('https://online-software-ag.com/wp-content/uploads/2024/10/DMSans-SemiBold.ttf') format('truetype');
}
@font-face {
	font-family: 'DM Sans';
	font-style: normal;
	font-weight: 700;
	font-display: auto;
	src: url('https://online-software-ag.com/wp-content/uploads/2024/10/DMSans-Bold.ttf') format('truetype');
}
@font-face {
	font-family: 'DM Sans';
	font-style: normal;
	font-weight: 800;
	font-display: auto;
	src: url('https://online-software-ag.com/wp-content/uploads/2024/10/DMSans-ExtraBold.ttf') format('truetype');
}
@font-face {
	font-family: 'DM Sans';
	font-style: normal;
	font-weight: 900;
	font-display: auto;
	src: url('https://online-software-ag.com/wp-content/uploads/2024/10/DMSans-Black.ttf') format('truetype');
}
/* End Custom Fonts CSS */</style>{"id":76575,"date":"2025-11-19T14:40:55","date_gmt":"2025-11-19T13:40:55","guid":{"rendered":"https:\/\/online-software-ag.com\/?page_id=76575"},"modified":"2025-11-19T14:41:21","modified_gmt":"2025-11-19T13:41:21","slug":"concetto-di-vendita","status":"publish","type":"page","link":"https:\/\/online-software-ag.com\/it\/lexikon\/verkaufskonzept\/","title":{"rendered":"Concetto di vendita"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"76575\" class=\"elementor elementor-76575\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-02d2524 elementor-section-content-space-between wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"02d2524\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0b544df\" data-id=\"0b544df\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd9770a elementor-widget-tablet__width-inherit switch-dark elementor-widget elementor-widget-heading\" data-id=\"fd9770a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lessico POS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd2249f wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"cd2249f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3e7988\" data-id=\"e3e7988\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14b381b elementor-widget-tablet__width-inherit switch-dark elementor-widget elementor-widget-heading\" data-id=\"14b381b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Concetto di vendita<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce19490 elementor-widget elementor-widget-text-editor\" data-id=\"ce19490\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A <strong>Concetto di vendita<\/strong> \u00e8 la base strategica per il successo della vendita dei prodotti nel punto vendita (POS). Comprende l'analisi del gruppo target, la pianificazione dell'assortimento, la determinazione dei prezzi, le strategie di posizionamento e le misure promozionali come le campagne o i contenuti pubblicitari.<br \/><br \/>Nel settore del commercio al dettaglio, il concetto di vendita si rafforza grazie al supporto digitale: con i software di marketing POS come <strong>PRESTIGEimpresa<\/strong> Gli elementi centrali del concetto possono essere implementati in modo flessibile e in tutte le sedi, ad esempio attraverso la comunicazione automatica delle offerte, le campagne stagionali o il collegamento ai dati di vendita attuali.<br \/><br \/>Un concetto di vendita ben congegnato in combinazione con il marketing digitale dei POS garantisce rilevanza, efficienza e un successo misurabile direttamente sullo scaffale.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72e1abb elementor-widget elementor-widget-text-editor\" data-id=\"72e1abb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Online Software AG \u00e8 il vostro partner ideale per le soluzioni di marketing POS. Il nostro <a title=\"Software di marketing POS\" href=\"\/it\/software\/\"><span style=\"text-decoration: underline;\">Software di marketing POS<\/span><\/a> PRESTIGEenterprise vi supporta con le seguenti funzioni:<\/p><ul><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Soluzioni POS\" href=\"\/it\/soluzioni\/\">Soluzioni POS<\/a><\/span><\/p><\/li><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Soluzioni di segnaletica digitale\" href=\"\/it\/soluzioni\/segnaletica-digitale\/\">Soluzioni di segnaletica digitale<\/a><\/span><\/p><\/li><li><p>- Soluzioni per <span style=\"text-decoration: underline;\"><a title=\"cartellini dei prezzi digitali\" href=\"\/it\/cartellini-dei-prezzi-elettronici\/\">cartellini dei prezzi digitali<\/a><\/span> (ESL)<\/p><\/li><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Soluzioni di stampa\" href=\"\/it\/soluzioni\/stampa\/\">Soluzioni di stampa<\/a><\/span><\/p><\/li><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Soluzioni di marketing mobile\" href=\"\/it\/soluzioni\/mobile\/\">Soluzioni di marketing mobile<\/a><\/span><\/p><\/li><li><p>- <a title=\"Soluzioni multimediali per la vendita al dettaglio\" href=\"\/it\/media-al-dettaglio\/\"><span style=\"text-decoration: underline;\">Soluzioni multimediali per la vendita al dettaglio<\/span><\/a><\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-043bf5e elementor-section-full_width wrapper-wide section-normal elementor-section-height-default elementor-section-height-default default\" data-id=\"043bf5e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46dfce5\" data-id=\"46dfce5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76a88c2 wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"76a88c2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-86c5345\" data-id=\"86c5345\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e0ab76 elementor-widget elementor-widget-heading\" data-id=\"1e0ab76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Siete interessati a <br>comunicazione al POS? <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f7bf4a elementor-widget elementor-widget-naylabutton\" data-id=\"5f7bf4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylabutton.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<!--  Button -->\n<div class=\"nayla-button fill icon-right  cursor-default\" >\n\n    <span class=\"left-icon\"><i aria-hidden=\"true\" class=\"material-icons md-arrow_outward\" data-md-icon=\"arrow_outward\"><\/i><\/span>\n\n    <a target=\"_self\" href=\"https:\/\/online-software-ag.com\/it\/registrazione-alla-newsletter\/\">Iscriviti ora alla newsletter<\/a>\n\n    <span class=\"right-icon\"><i aria-hidden=\"true\" class=\"material-icons md-arrow_outward\" data-md-icon=\"arrow_outward\"><\/i><\/span>\n\n<\/div>\n<!--\/ Button -->\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55d91a3 wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"55d91a3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72407ca\" data-id=\"72407ca\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>POS Lexikon Verkaufskonzept Ein Verkaufskonzept ist die strategische Grundlage f&uuml;r den erfolgreichen Absatz von Produkten am Point of Sale (POS). Es umfasst unter anderem Zielgruppenanalyse, Sortimentsplanung, Preisgestaltung, Platzierungsstrategien und verkaufsf&ouml;rdernde [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":75424,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-76575","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Verkaufskonzept - Online Software AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/it\/lessico\/concetto-di-vendita\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Verkaufskonzept - Online Software AG\" \/>\n<meta property=\"og:description\" content=\"POS Lexikon Verkaufskonzept Ein Verkaufskonzept ist die strategische Grundlage f&uuml;r den erfolgreichen Absatz von Produkten am Point of Sale (POS). Es umfasst unter anderem Zielgruppenanalyse, Sortimentsplanung, Preisgestaltung, Platzierungsstrategien und verkaufsf&ouml;rdernde [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/online-software-ag.com\/it\/lessico\/concetto-di-vendita\/\" \/>\n<meta property=\"og:site_name\" content=\"Online Software AG\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-19T13:41:21+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/lexikon\\\/verkaufskonzept\\\/\",\"url\":\"https:\\\/\\\/online-software-ag.com\\\/lexikon\\\/verkaufskonzept\\\/\",\"name\":\"Verkaufskonzept - Online Software AG\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#website\"},\"datePublished\":\"2025-11-19T13:40:55+00:00\",\"dateModified\":\"2025-11-19T13:41:21+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/lexikon\\\/verkaufskonzept\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/online-software-ag.com\\\/lexikon\\\/verkaufskonzept\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/lexikon\\\/verkaufskonzept\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/online-software-ag.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lexikon\",\"item\":\"https:\\\/\\\/online-software-ag.com\\\/lexikon\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Verkaufskonzept\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#website\",\"url\":\"https:\\\/\\\/online-software-ag.com\\\/\",\"name\":\"Online Software AG\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/online-software-ag.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#organization\",\"name\":\"Online Software AG\",\"url\":\"https:\\\/\\\/online-software-ag.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/online-software-ag.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/OSAG_Logo_RGB_mit_Firmenname.png\",\"contentUrl\":\"https:\\\/\\\/online-software-ag.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/OSAG_Logo_RGB_mit_Firmenname.png\",\"width\":1469,\"height\":874,\"caption\":\"Online Software AG\"},\"image\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Concetto di vendita - Online Software AG","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/online-software-ag.com\/it\/lessico\/concetto-di-vendita\/","og_locale":"it_IT","og_type":"article","og_title":"Verkaufskonzept - Online Software AG","og_description":"POS Lexikon Verkaufskonzept Ein Verkaufskonzept ist die strategische Grundlage f&uuml;r den erfolgreichen Absatz von Produkten am Point of Sale (POS). Es umfasst unter anderem Zielgruppenanalyse, Sortimentsplanung, Preisgestaltung, Platzierungsstrategien und verkaufsf&ouml;rdernde [&hellip;]","og_url":"https:\/\/online-software-ag.com\/it\/lessico\/concetto-di-vendita\/","og_site_name":"Online Software AG","article_modified_time":"2025-11-19T13:41:21+00:00","twitter_card":"summary_large_image","twitter_misc":{"Tempo di lettura stimato":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/online-software-ag.com\/lexikon\/verkaufskonzept\/","url":"https:\/\/online-software-ag.com\/lexikon\/verkaufskonzept\/","name":"Concetto di vendita - Online Software AG","isPartOf":{"@id":"https:\/\/online-software-ag.com\/#website"},"datePublished":"2025-11-19T13:40:55+00:00","dateModified":"2025-11-19T13:41:21+00:00","breadcrumb":{"@id":"https:\/\/online-software-ag.com\/lexikon\/verkaufskonzept\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/online-software-ag.com\/lexikon\/verkaufskonzept\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/online-software-ag.com\/lexikon\/verkaufskonzept\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/online-software-ag.com\/"},{"@type":"ListItem","position":2,"name":"Lexikon","item":"https:\/\/online-software-ag.com\/lexikon\/"},{"@type":"ListItem","position":3,"name":"Verkaufskonzept"}]},{"@type":"WebSite","@id":"https:\/\/online-software-ag.com\/#website","url":"https:\/\/online-software-ag.com\/","name":"Software online AG","description":"","publisher":{"@id":"https:\/\/online-software-ag.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/online-software-ag.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/online-software-ag.com\/#organization","name":"Software online AG","url":"https:\/\/online-software-ag.com\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/online-software-ag.com\/#\/schema\/logo\/image\/","url":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/08\/OSAG_Logo_RGB_mit_Firmenname.png","contentUrl":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/08\/OSAG_Logo_RGB_mit_Firmenname.png","width":1469,"height":874,"caption":"Online Software AG"},"image":{"@id":"https:\/\/online-software-ag.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/online-software-ag.com\/it\/wp-json\/wp\/v2\/pages\/76575","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/online-software-ag.com\/it\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/online-software-ag.com\/it\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/online-software-ag.com\/it\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/online-software-ag.com\/it\/wp-json\/wp\/v2\/comments?post=76575"}],"version-history":[{"count":0,"href":"https:\/\/online-software-ag.com\/it\/wp-json\/wp\/v2\/pages\/76575\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/online-software-ag.com\/it\/wp-json\/wp\/v2\/pages\/75424"}],"wp:attachment":[{"href":"https:\/\/online-software-ag.com\/it\/wp-json\/wp\/v2\/media?parent=76575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}