{"id":19183,"date":"2019-02-26T13:04:40","date_gmt":"2019-02-26T12:04:40","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=19183"},"modified":"2024-11-11T08:35:14","modified_gmt":"2024-11-11T07:35:14","slug":"trend-topic-voice-commerce-a-eurocis-2019-come-gli-assistenti-vocali-stanno-conquistando-la-comunicazione-con-i-clienti-al-pos","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/it\/trendthema-voice-commerce-auf-der-eurocis-2019-so-uebernehmen-sprachassistenten-die-kundekommunikation-am-pos\/","title":{"rendered":"Trend topic del commercio vocale all'EuroCIS 2019: come gli assistenti vocali si impadroniscono della comunicazione con i clienti al POS"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Oltre alle soluzioni IoT e omnichannel per un'esperienza di acquisto senza limiti, il commercio vocale con assistenti vocali basati sull'intelligenza artificiale (AI) \u00e8 stato uno dei trend topic dell'EuroCIS a cui i visitatori del PRESTIGE Solution Campus erano pi\u00f9 interessati.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2019\/02\/Online-Software-AG-EuroCIS-2019-DIY.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"70545\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2019\/02\/Online-Software-AG-EuroCIS-2019-DIY-683x1024.jpg\" alt=\"\" class=\"wp-image-70545\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2019\/02\/Online-Software-AG-EuroCIS-2019-DIY-683x1024.jpg 683w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2019\/02\/Online-Software-AG-EuroCIS-2019-DIY-200x300.jpg 200w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2019\/02\/Online-Software-AG-EuroCIS-2019-DIY-8x12.jpg 8w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2019\/02\/Online-Software-AG-EuroCIS-2019-DIY.jpg 687w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2019\/02\/Online-Software-AG-EuroCIS-2019-Fashion.jpg\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"70542\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2019\/02\/Online-Software-AG-EuroCIS-2019-Fashion-1024x683.jpg\" alt=\"\" class=\"wp-image-70542\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2019\/02\/Online-Software-AG-EuroCIS-2019-Fashion-1024x683.jpg 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2019\/02\/Online-Software-AG-EuroCIS-2019-Fashion-300x200.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2019\/02\/Online-Software-AG-EuroCIS-2019-Fashion-768x512.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2019\/02\/Online-Software-AG-EuroCIS-2019-Fashion-18x12.jpg 18w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2019\/02\/Online-Software-AG-EuroCIS-2019-Fashion.jpg 1030w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2019\/02\/Online-Software-AG-EuroCIS-2019-Moebel.jpg\"><img decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"70543\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2019\/02\/Online-Software-AG-EuroCIS-2019-Moebel-768x1024.jpg\" alt=\"\" class=\"wp-image-70543\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2019\/02\/Online-Software-AG-EuroCIS-2019-Moebel-768x1023.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2019\/02\/Online-Software-AG-EuroCIS-2019-Moebel-225x300.jpg 225w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2019\/02\/Online-Software-AG-EuroCIS-2019-Moebel-9x12.jpg 9w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2019\/02\/Online-Software-AG-EuroCIS-2019-Moebel.jpg 773w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2019\/02\/Online-Software-AG-EuroCIS-2019-Stand.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"70546\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2019\/02\/Online-Software-AG-EuroCIS-2019-Stand-1024x576.jpg\" alt=\"\" class=\"wp-image-70546\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2019\/02\/Online-Software-AG-EuroCIS-2019-Stand-1024x576.jpg 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2019\/02\/Online-Software-AG-EuroCIS-2019-Stand-300x169.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2019\/02\/Online-Software-AG-EuroCIS-2019-Stand-768x432.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2019\/02\/Online-Software-AG-EuroCIS-2019-Stand-18x10.jpg 18w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2019\/02\/Online-Software-AG-EuroCIS-2019-Stand.jpg 1030w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2019\/02\/Online-Software-AG-EuroCIS-2019-Voice-Commerce.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"70544\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2019\/02\/Online-Software-AG-EuroCIS-2019-Voice-Commerce-683x1024.jpg\" alt=\"\" class=\"wp-image-70544\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2019\/02\/Online-Software-AG-EuroCIS-2019-Voice-Commerce-683x1024.jpg 683w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2019\/02\/Online-Software-AG-EuroCIS-2019-Voice-Commerce-200x300.jpg 200w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2019\/02\/Online-Software-AG-EuroCIS-2019-Voice-Commerce-8x12.jpg 8w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2019\/02\/Online-Software-AG-EuroCIS-2019-Voice-Commerce.jpg 687w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Weinheim, 26 febbraio 2019 +++<\/strong> All'insegna del motto \"Momenti di verit\u00e0 - segnare punti al momento giusto\", Online Software ha presentato all'EuroCIS di quest'anno un'ampia gamma di soluzioni per il marketing multimediale presso i POS. Insieme ai partner Allgeier Enterprise Services, AOPEN, Grossenbacher Systeme, Nordland systems, OKI Europe e Samsung Electronics, presso il PRESTIGE Solution Campus sono state presentate molte nuove soluzioni e idee per un approccio perfetto al cliente basato sul software PRESTIGEenterprise, leader di mercato.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La domanda \u00e8 stata particolarmente forte per le soluzioni basate su una combinazione di riconoscimento vocale e intelligenza artificiale che migliorano significativamente il servizio clienti e riducono il carico di lavoro del personale di vendita. Il tema del live streaming presso il POS \u00e8 stato sempre pi\u00f9 discusso, in particolare per il settore della vendita al dettaglio di prodotti alimentari per quanto riguarda la regionalit\u00e0 e il benessere degli animali. Tuttavia, anche l'ottimizzazione della pianificazione pubblicitaria nei POS, basata su sistemi di monitoraggio del successo pubblicitario in tempo reale, \u00e8 stato un argomento importante per molti visitatori del settore.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"Abbiamo ricevuto un numero crescente di richieste specifiche da parte degli operatori del settore e abbiamo accolto un numero sorprendentemente elevato di visitatori internazionali al nostro stand. Lo sviluppo di software dalla Germania \u00e8 percepito come particolarmente affidabile e ben congegnato. Non c'\u00e8 da stupirsi che quest'anno i rivenditori di negozi siano pronti a investire in tecnologie future, dato che il livello di maturit\u00e0 delle tecnologie POS non \u00e8 mai stato cos\u00ec alto\", spiega J\u00fcrgen Berens von Rautenfeld, CEO di Online Software AG. \"La rapidit\u00e0 di implementazione e l'uso intuitivo da parte dell'acquirente sono al centro dell'attenzione di tutti i rivenditori\", afferma Berens von Rautenfeld.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/online-software-ag.com\/it\/eurocis-2019\/\">Maggiori informazioni sulle soluzioni presentate da Online Software AG<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><br>Informazioni su Online Software AG<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Online Software AG \u00e8 una societ\u00e0 di software innovativa specializzata nello sviluppo di soluzioni per il commercio internazionale all'ingrosso e al dettaglio. L'azienda di medie dimensioni, con sede a Weinheim an der Bergstra\u00dfe, supporta i rivenditori da oltre 25 anni con soluzioni software per la pubblicit\u00e0 professionale nei negozi e, con oltre 35.000 installazioni in 35 Paesi, \u00e8 leader di mercato nel campo della comunicazione cross-mediale in-store e della promozione delle vendite. Con il software <strong>PRESTIGEimpresa<\/strong> il software online offre una piattaforma di comunicazione per rivolgersi ai clienti nel punto vendita che comprende sia i media tradizionali che quelli digitali. Il pluripremiato software costituisce quindi la base perfetta per concetti di comunicazione olistici, integrando poster ed etichette, nonch\u00e9 schermi di grande formato, videowall, schermi per casse e bilance, sistemi di chioschi, scaffali digitali ed etichette elettroniche per scaffali (ESL) fino a dispositivi mobili come smartphone, tablet e MDE.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ulteriori informazioni:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Software online AG<br>Bergstrasse 31<br>69469 Weinheim, Germania<br><a href=\"mailto:info@online-software-ag.de\">info@online-software-ag.de<\/a><br><a href=\"https:\/\/online-software-ag.com\/it\/\">www.online-software-ag.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sandy Heinzmann<br>Responsabile Marketing e Comunicazione<br>T. +49 6201 9988-682<br>F. +49 6201 9988-77<br><a href=\"mailto:sandy.heinzmann@online-software-ag.de\">sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Neben IoT und Omnichannel-L\u00f6sungen f\u00fcr eine grenzenlose Shopper-Experience, geh\u00f6rte Voice Commerce mit Sprachassistenten basierend auf k\u00fcnstlicher Intelligenz (KI) zu den Trendthemen der EuroCIS, f\u00fcr die sich auch die Besucher des [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":70792,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-19183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trendthema Voice Commerce auf der EuroCIS 2019 \u2013 So 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