{"id":22446,"date":"2020-01-17T13:55:57","date_gmt":"2020-01-17T12:55:57","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=22446"},"modified":"2024-11-11T08:34:26","modified_gmt":"2024-11-11T07:34:26","slug":"la-trasparenza-del-prestige-partner-day-al-pos","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/it\/prestige-partnertag-transparenz-am-pos\/","title":{"rendered":"Giornata dei partner PRESTIGE: trasparenza nei POS"},"content":{"rendered":"

La comunicazione autentica con i clienti \u00e8 stato uno dei temi principali della 14a Giornata dei Partner PRESTIGE a Heidelberg, dove REWE Systems e SuperBioMarkt, tra gli altri, hanno presentato le loro soluzioni PRESTIGEenterprise.<\/em><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Weinheim, 17 gennaio 2020 +++<\/strong> All'insegna del motto \"Trasparenza al POS - comunicazione chiara al cliente con PRESTIGEenterprise\", rivenditori, fornitori di servizi e produttori hanno discusso di come l'autenticit\u00e0 della comunicazione al cliente al POS influisca sul suo comportamento d'acquisto in occasione del 14\u00b0 PRESTIGE Partner Day. L'evento annuale del settore ha portato ancora una volta molti rivenditori ed esperti di retail a Heidelberg il 14 gennaio 2020 per condividere le loro esperienze.<\/p>\n\n\n\n

Il Prof. Dr. Stephan R\u00fcschen, DHBW Heilbronn, ha aperto l'evento con il suo discorso programmatico sull'intelligenza artificiale nel retail. Ha fornito una buona panoramica sullo stato degli sviluppi dell'intelligenza artificiale (AI), ha utilizzato molti esempi per far conoscere le aree in cui l'AI \u00e8 gi\u00e0 standard e ha fornito una prospettiva promettente sull'ulteriore sviluppo di questa tecnologia. Il mercato belga, le sue peculiarit\u00e0 e l'influenza della Generazione Z e dei millennial sulla comunicazione in negozio sono stati presentati da Chris Van Wesemael, esperto di retail nel settore non-food di Gondola. I partecipanti hanno appreso come il progetto di live stream del rivenditore REWE Richrath sia diventato l'iniziativa tierwohl.tv e J\u00f6rg Lambertin di SuperBioMarkt ha parlato delle sfide digitali del settore biologico. Rosemarie Knapp e Ralph Wilshaus di REWE Systems hanno raccontato come \u00e8 stato possibile implementare con successo un concetto strategicamente sofisticato per un approccio digitale al cliente in oltre 1.500 supermercati.<\/p>\n\n\n\n

Oltre alle presentazioni dal campo, l'attenzione si \u00e8 concentrata sulla presentazione delle nuove funzionalit\u00e0 della piattaforma software PRESTIGEenterprise. Nell'Experience Campus, i partecipanti hanno avuto modo di conoscere dal vivo tutte le nuove funzionalit\u00e0.<\/p>\n\n\n\n

\"Con quasi 100 partecipanti, l'interesse per l'evento di quest'anno \u00e8 rimasto alto e conferma questo format con un mix di esperienza pratica, informazioni tecniche di base e argomenti che ci permettono di pensare fuori dagli schemi\". riferisce J\u00fcrgen Berens von Rautenfeld, CEO di Online Software AG. \"Siamo lieti che il PRESTIGE Partner Day offra ai nostri clienti e partner un'eccellente piattaforma per uno scambio aperto di esperienze\".<\/p>\n\n\n\n

Informazioni su Online Software AG<\/strong><\/p>\n\n\n\n

Online Software AG \u00e8 una societ\u00e0 di software innovativa specializzata nello sviluppo di soluzioni per il commercio internazionale all'ingrosso e al dettaglio. L'azienda di medie dimensioni con sede a Weinheim an der Bergstra\u00dfe supporta i rivenditori da oltre 25 anni con soluzioni software per la pubblicit\u00e0 professionale nei negozi e, con oltre 35.000 installazioni in 35 Paesi, \u00e8 leader di mercato nel campo della comunicazione crossmediale in negozio e della promozione delle vendite. Con il software PRESTIGEenterprise, il software online offre una piattaforma di comunicazione per rivolgersi ai clienti presso il punto vendita che comprende sia i media tradizionali che quelli digitali.<\/p>\n\n\n\n

Ulteriori informazioni:<\/span><\/p>\n\n\n\n

Software online AG
Bergstrasse 31
69469 Weinheim, Germania
info@online-software-ag.de<\/a>
software online-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Responsabile Marketing e Comunicazione
T. +49 6201 9988-682
F. +49 6201 9988-77
sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Authentische Kundenkommunikation war eines der Schl\u00fcsselthemen auf dem 14. PRESTIGE Partnertag in Heidelberg auf dem unter anderem die REWE Systems und SuperBioMarkt ihre PRESTIGEenterprise-basierten L\u00f6sungen vorstellten. Weinheim, 17. Januar 2020 […]<\/p>\n","protected":false},"author":8,"featured_media":70761,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[66],"tags":[],"class_list":["post-22446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"acf":[],"yoast_head":"\nPRESTIGE Partnertag: Transparenz am POS - Online Software AG<\/title>\n<meta name=\"description\" content=\"Chris Van Wesemael beleuchtete den belgischen Markt sowie den Einfluss der Generation Z und Millennials auf die In-Store-Kommunikation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/it\/la-trasparenza-del-prestige-partner-day-al-pos\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PRESTIGE Partnertag: Transparenz am POS - 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