{"id":24996,"date":"2020-07-17T09:00:50","date_gmt":"2020-07-17T07:00:50","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=24996"},"modified":"2024-11-08T16:17:51","modified_gmt":"2024-11-08T15:17:51","slug":"show-animal-welfare-tv-crea-trasparenza-a-edeka-rees","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/it\/haltung-zeigen-tierwohl-tv-schafft-transparenz-bei-edeka-rees\/","title":{"rendered":"Mostra il tuo atteggiamento! tierwohl.tv crea trasparenza presso EDEKA Rees"},"content":{"rendered":"

Le immagini in diretta dall'allevamento di polli aumentano la fiducia dei consumatori di EDEKA Rees. Sempre pi\u00f9 rivenditori si affidano a tierwohl.tv.<\/em><\/p>\n\n\n\n

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Weinheim, 17 luglio 2020 +++<\/strong> L'interesse per un allevamento adeguato alle specie e la tendenza verso i prodotti regionali sono in costante crescita. Tuttavia, i molti sigilli diversi sulla regionalit\u00e0, le condizioni di allevamento e i prodotti biologici confondono molti consumatori. Il rivenditore EDEKA Rees ha quindi optato per il concetto di livestream di tierwohl.tv e ora mostra nei suoi negozi le immagini in diretta delle galline ovaiole da cui provengono le uova presenti sugli scaffali.<\/p>\n\n\n\n

Per questo motivo, sono state installate delle telecamere nella stalla delle galline ovaiole dell'allevatore locale, Gefl\u00fcgelhof Zapf. Queste trasmettono gli eventi in corso nella stalla in un flusso live direttamente su uno schermo del supermercato. EDEKA Rees integra i flussi delle telecamere in diretta nel proprio design e li visualizza alternativamente con ulteriori informazioni sugli schermi. In questo modo, il cliente vede un programma informativo e divertente sullo scaffale delle uova. I contenuti del programma possono includere, ad esempio, spiegazioni sui flussi in diretta mostrati, l'ubicazione dell'allevamento mostrato, immagini simpatiche dell'allevamento e dei proprietari. Ma anche offerte adeguate e consigli sui prodotti sono ideali per il programma sullo scaffale delle uova.<\/p>\n\n\n\n

L'obiettivo \u00e8 quello di dare ai consumatori del mercato alimentare una visione senza veli, attraverso la diretta televisiva, delle condizioni di allevamento e di vita degli animali di cui vogliono comprare la carne e di cui vogliono mangiare le uova. E per i quali sono disposti a spendere di pi\u00f9 rispetto alla carne di un animale allevato in modo convenzionale. Tierwohl.tv fornisce quindi la trasparenza e l'onest\u00e0 necessarie per guadagnare e costruire la fiducia dei consumatori nel trattamento degli animali da allevamento.<\/p>\n\n\n\n

\"Abbiamo installato il primo schermo nel nostro negozio di Karlsruhe all'inizio di maggio e lo stiamo utilizzando per acquisire le prime esperienze prima di estenderlo a tutti e 7 i negozi alla fine dell'estate\", spiega Michael Rees, amministratore delegato di EDEKA Rees. \"La collaborazione con tutti i partner di tierwohl.tv \u00e8 stata ottima e caratterizzata da un grande impegno. Si pu\u00f2 dire che si tratta di un argomento emotivo che commuove molte persone\".<\/p>\n\n\n\n

EDEKA Rees utilizza la piattaforma software PRESTIGEenterprise di Online Software AG per distribuire i live stream e visualizzarli sui vari schermi del negozio.32
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Informazioni su Online Software AG<\/strong><\/p>\n\n\n\n

Sviluppo di soluzioni per il commercio all'ingrosso e al dettaglio internazionale. L'azienda di medie dimensioni con sede a Weinheim an der Bergstra\u00dfe supporta i rivenditori con soluzioni software per la pubblicit\u00e0 professionale in negozio da oltre 25 anni e, con pi\u00f9 di 35.000 installazioni in 35 Paesi, \u00e8 leader di mercato nel campo della comunicazione crossmediale in negozio e della promozione delle vendite. Con il software PRESTIGEimpresa<\/strong> il software online offre una piattaforma di comunicazione per rivolgersi ai clienti presso il POS, che comprende sia i supporti classici che quelli digitali.<\/p>\n\n\n\n

Ulteriori informazioni:<\/strong><\/h4>\n\n\n\n

Software online AG
Bergstrasse 31
69469 Weinheim, Germania
info@online-software-ag.de<\/a>
software online-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Responsabile Marketing e Comunicazione
T. +49 6201 9988-682
F. +49 6201 9988-77
sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Live-Bilder vom H\u00fchnerhof st\u00e4rken Verbrauchervertrauen bei EDEKA Rees. Immer mehr Einzelh\u00e4ndler setzen auf tierwohl.tv. Weinheim, 17. Juli 2020 +++ Das Interesse an einer artgerechten Tierhaltung und der Trend zu regionalen […]<\/p>\n","protected":false},"author":8,"featured_media":70725,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-24996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"\nHaltung zeigen! tierwohl.tv schafft Transparenz bei EDEKA Rees - Online Software AG<\/title>\n<meta name=\"description\" content=\"Ziel ist es, Verbrauchern per LiveTV eine ungesch\u00f6nte Sicht in die Haltungsbedingungen und Lebensverh\u00e4ltnisse der Tiere zu geben.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/it\/show-animal-welfare-tv-crea-trasparenza-a-edeka-rees\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Haltung zeigen! 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