{"id":2553,"date":"2017-01-19T12:52:41","date_gmt":"2017-01-19T12:52:41","guid":{"rendered":"http:\/\/online-software-ag.com.w01737f0.kasserver.com\/prestige-partnertag-nahtlose-kommunikation-auf-der-gesamten-customer-journey-wird-fuer-konsumenten-immer-wichtiger\/"},"modified":"2024-11-08T15:26:57","modified_gmt":"2024-11-08T14:26:57","slug":"prestige-partner-day-la-comunicazione-continua-lungo-lintero-percorso-del-cliente-sta-diventando-sempre-piu-importante-per-i-consumatori","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/it\/prestige-partnertag-nahtlose-kommunikation-auf-der-gesamten-customer-journey-wird-fuer-konsumenten-immer-wichtiger\/","title":{"rendered":"PRESTIGE Partner Day: la comunicazione senza soluzione di continuit\u00e0 lungo l'intero customer journey sta diventando sempre pi\u00f9 importante per i consumatori"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>All'insegna del motto \"Shopping con il sorriso - Momenti di grande impatto con PRESTIGE\", gli esperti del settore retail si sono incontrati a Heidelberg per l'11\u00b0 PRESTIGE Partner Day organizzato da Online Software AG.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/01\/OnlineSoftwareAG_PRESTIGE_Partnertag_1-1.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"801\" height=\"534\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/01\/OnlineSoftwareAG_PRESTIGE_Partnertag_1-1.jpg\" alt=\"\" class=\"wp-image-70801\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/01\/OnlineSoftwareAG_PRESTIGE_Partnertag_1-1.jpg 801w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/01\/OnlineSoftwareAG_PRESTIGE_Partnertag_1-1-300x200.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/01\/OnlineSoftwareAG_PRESTIGE_Partnertag_1-1-768x512.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/01\/OnlineSoftwareAG_PRESTIGE_Partnertag_1-1-18x12.jpg 18w\" sizes=\"(max-width: 801px) 100vw, 801px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">Weinheim, 19 gennaio 2017 +++ <\/span>Online Software AG ha accolto clienti e partner all'11\u00b0 PRESTIGE Partner Day di Heidelberg il 17 gennaio 2017. L'evento retail di quest'anno si \u00e8 svolto all'insegna del motto \"Shopping with a smile - Impressive moments with PRESTIGE\" e si \u00e8 concentrato su idee e soluzioni che rendono felici i consumatori. Ad esempio, il dottor Kai Hudetz dell'IFH di Colonia ha parlato dell'acquirente in rete e di come ispirare i clienti online offline. Hasan C\u00fcr\u00fck di Knauber ha raccontato le sue esperienze con l'introduzione di innovazioni tecniche e Ralf Wilker di Lekkerland ha parlato dei negozi delle stazioni di servizio di domani. Armin Henningsen e Sven Schalk di Diebold Nixdorf hanno descritto la necessit\u00e0 di un approccio personalizzato al cliente e le possibilit\u00e0 di una gestione intelligente delle promozioni alla cassa e Carsten Schemberg di dlv Netzwerk Ladenbau ha evidenziato i nuovi requisiti per l'allestimento dei negozi nel contesto della digitalizzazione dei POS.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"Siamo lieti di essere riusciti anche quest'anno ad attirare relatori di prim'ordine per il nostro Partner Day e di aver messo a punto un programma di presentazioni entusiasmante che ha toccato il nervo dei tempi e che ha portato ancora una volta i nostri clienti e partner a discutere insieme a noi di nuove tecnologie e di soluzioni promettenti per il settore del commercio al dettaglio\", afferma J\u00fcrgen Berens von Rautenfeld, CEO di Online Software AG. \"Quest'anno abbiamo dovuto cambiare la sede perch\u00e9 il numero di partecipanti \u00e8 aumentato continuamente negli ultimi anni e abbiamo trovato nel Campus SRH di Heidelberg una location con un particolare tocco innovativo.\"<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Oltre alla presentazione delle ultime funzioni della piattaforma software PRESTIGEenterprise e alla presentazione di soluzioni tecnicamente avanzate, l'attenzione si \u00e8 concentrata soprattutto sui colloqui personali e sullo scambio di esperienze tra gli utenti PRESTIGE. Sono state discusse in dettaglio le ultime tecnologie e le strategie future per la comunicazione dei prezzi e della pubblicit\u00e0 nella vendita al dettaglio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chiunque lo desiderasse ha potuto entrare nel vivo dell'evento in un'atmosfera rilassata durante l'incontro della sera precedente. L'evento serale ha aperto la strada a un intenso e sincero scambio di esperienze sulle soluzioni di segnaletica digitale, sulla comunicazione stampata e mobile all'interno dei punti vendita e sull'uso di PRESTIGE in un'ampia gamma di settori.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gerd Betz, Direttore Retail, guarda gi\u00e0 al prossimo anno: \"La comunicazione aperta con tutti gli utenti PRESTIGE e lo sviluppo congiunto di nuovi temi futuri sono la base del successo del nostro software. Abbiamo sempre un orecchio aperto per i nostri clienti e partner, per questo il PRESTIGE Partner Day \u00e8 sempre particolarmente importante per noi.\"<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">Informazioni su Online Software AG<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Online Software AG \u00e8 una societ\u00e0 di software innovativa specializzata nello sviluppo di soluzioni per il commercio internazionale all'ingrosso e al dettaglio. L'azienda di medie dimensioni con sede a Weinheim an der Bergstra\u00dfe supporta i rivenditori da oltre 25 anni con soluzioni software per la pubblicit\u00e0 professionale in negozio e, con oltre 35.000 installazioni in 35 Paesi, \u00e8 leader di mercato nel campo della comunicazione crossmediale in negozio e della promozione delle vendite. Con il software <span style=\"font-weight: bold;\">PRESTIGEimpresa<\/span> il software online offre una piattaforma di comunicazione per rivolgersi ai clienti nei punti vendita che comprende sia i supporti classici che quelli digitali. Il pluripremiato software costituisce quindi la base perfetta per concetti di comunicazione olistici, integrando poster ed etichette, ma anche schermi di grande formato, videowall, schermi per casse e bilance, sistemi di chioschi, scaffali digitali ed etichette elettroniche per scaffali (ESL) fino a dispositivi mobili come smartphone, tablet e MDE.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">Ulteriori informazioni:<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Software online AG<br>Bergstrasse 31<br>69469 Weinheim, Germania<br><a href=\"mailto:info@online-software-ag.de\">info@online-software-ag.de<\/a><br><a href=\"https:\/\/online-software-ag.com\/it\/\">www.online-software-ag.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sandy Heinzmann<br>Responsabile Marketing e Comunicazione<br>T. +49 6201 9988-682<br>F. +49 6201 9988-77<br><a href=\"mailto:sandy.heinzmann@online-software-ag.de\">sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>All'insegna del motto \"Shopping con il sorriso - Momenti di grande impatto con PRESTIGE\", gli esperti del settore retail si sono incontrati a Heidelberg per l'11\u00b0 PRESTIGE Partner Day organizzato da Online Software AG.<\/p>","protected":false},"author":3,"featured_media":70869,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[66],"tags":[],"class_list":["post-2553","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PRESTIGE Partnertag: Nahtlose Kommunikation auf der gesamten Customer Journey wird f\u00fcr Konsumenten immer wichtiger - Online Software AG<\/title>\n<meta name=\"description\" content=\"In Heidelberg ist der 11. 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