{"id":35457,"date":"2022-10-20T10:32:45","date_gmt":"2022-10-20T08:32:45","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=35457"},"modified":"2024-11-08T15:38:40","modified_gmt":"2024-11-08T14:38:40","slug":"rewe-dugonjic-alexa","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/it\/rewe-dugonjic-alexa\/","title":{"rendered":"REWE Dugonjic - \"Alexa, dove posso trovare del sushi?\"."},"content":{"rendered":"

Un pilota digitale guida i clienti nel mondo dei prodotti REWE Dugonjic. Il sistema di wayfinding vocale proviene da Online Software ed \u00e8 basato sul software PRESTIGEenterprise.<\/em><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Heidelberg, 20 ottobre 2022<\/strong> +++ Chi non l'ha mai provato? Scaffali pieni e una variet\u00e0 di prodotti che possono confondere. \u00c8 una sfida, soprattutto per i nuovi clienti. Ma a Unterschlei\u00dfheim, vicino a Monaco, la ricerca di prodotti specifici appartiene al passato. Qui si tratta di trovare invece di cercare. Dopo la ristrutturazione del negozio REWE Dugonjic di Unterschlei\u00dfheim, i clienti sono accolti all'ingresso da Alexa, il sistema vocale di Amazon. Con l'aiuto del software integrato PRESTIGEenterprise di Online Software AG, i clienti possono scoprire in modo giocoso dove trovare determinati articoli nel negozio. Alexa spiega prima con la voce in quale corridoio si trova il prodotto desiderato e poi mostra la strada da percorrere su un grande schermo.<\/p>\n\n\n\n

\"Volevo offrire agli abitanti di Unterschlei\u00dfheim un negozio moderno con elementi digitali che consentissero di collegarsi al mondo online e ai servizi associati\", afferma il proprietario Husein Dugonjic, spiegando la sua decisione a favore dell'uso sorprendentemente elevato di dispositivi digitali nel suo negozio, aggiungendo: \"Negli ultimi due anni i clienti hanno imparato a utilizzare e ad apprezzare i vantaggi della vendita al dettaglio digitale e io voglio combinare questi mondi per offrire ai miei clienti il miglior servizio di assistenza\": Pi\u00f9 informazioni disponibili sul posto e pi\u00f9 opzioni di consulenza, anche per quei clienti che non amano chiedere al personale di vendita\".<\/p>\n\n\n\n

L'applicazione linguistica di facile utilizzo che sta alla base di questa soluzione \u00e8 stata sviluppata da Online Software AG. Tutti i contenuti sono gestiti e popolati dalla piattaforma software PRESTIGEenterprise. I contenuti possono essere modificati in modo semplice e veloce in qualsiasi momento. In questo modo i clienti sono sempre aggiornati sui loro acquisti.<\/p>\n\n\n\n

\"Quello che stiamo sperimentando \u00e8 un altro passo importante verso la comunicazione interattiva con i clienti nei negozi al dettaglio. Il cliente pu\u00f2 trovare il prodotto desiderato sullo scaffale con estrema facilit\u00e0, senza barriere, usando solo la parola. Un valore aggiunto sia per il consumatore che per il rivenditore. E la chiave giusta \u00e8 la parola\", afferma Volker Wissmann, CEO di Online Software AG di Heidelberg.<\/p>\n\n\n\n

REWE Dugonjic offre un vasto assortimento di circa 20.000 articoli di uso quotidiano su una superficie di vendita di circa 1.680 metri quadrati. L'attenzione \u00e8 rivolta ai prodotti freschi, ai prodotti regionali e alla convenienza.
<\/p>\n\n\n\n

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Informazioni su Online Software AG<\/strong><\/p>\n\n\n\n

Sviluppo di soluzioni per il commercio all'ingrosso e al dettaglio internazionale. L'azienda di medie dimensioni con sede a Heidelberg supporta i rivenditori con soluzioni software per la pubblicit\u00e0 professionale nei negozi da oltre 25 anni ed \u00e8 leader di mercato nel campo della comunicazione cross-mediale nei negozi e della promozione delle vendite con oltre 35.000 installazioni in 35 Paesi. Con il software PRESTIGEimpresa<\/strong> il software online offre una piattaforma di comunicazione per rivolgersi ai clienti presso il POS, che comprende sia i supporti classici che quelli digitali.<\/p>\n\n\n\n

Ulteriori informazioni:<\/strong><\/p>\n\n\n\n

Software online AG
Forum 7
69126 Heidelberg, Germania
info@online-software-ag.de<\/a>
software online-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Responsabile Marketing e Comunicazione
T. +49 6221 40508-682
F. +49 6221 40508-777
sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Digitaler Lotse f\u00fchrt durch die Warenwelt von REWE Dugonjic. Das sprachbasierte Wegeleitsystem stammt von Online Software und basiert auf der Software PRESTIGEenterprise. Heidelberg, 20. Oktober 2022 +++ Wer kennt es […]<\/p>\n","protected":false},"author":9,"featured_media":70649,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,65],"tags":[],"class_list":["post-35457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-pressemeldungen"],"acf":[],"yoast_head":"\nREWE Dugonjic - "Alexa, wo finde ich Sushi?" - Online Software AG<\/title>\n<meta name=\"description\" content=\"Mit Hilfe der Software PRESTIGEenterprise der Online Software AG k\u00f6nnen Kunden sich informieren, wo sie bestimmte Artikel im Markt finden.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/it\/rewe-dugonjic-alexa\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"REWE Dugonjic - 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