{"id":38740,"date":"2023-01-30T10:00:13","date_gmt":"2023-01-30T09:00:13","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=38740"},"modified":"2024-11-08T15:37:21","modified_gmt":"2024-11-08T14:37:21","slug":"pm-euroshop2023","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/it\/pm-euroshop2023\/","title":{"rendered":"EuroShop 2023: Scoprite il colorato mondo del commercio al dettaglio in bianco e nero"},"content":{"rendered":"

Al PRESTIGE Solution Campus, Online Software presenter\u00e0 l'unico software di digital signage al mondo che stampa perfettamente, in bianco, nero e a colori.<\/em><\/p>\n\n\n\n

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Heidelberg, 30 gennaio 2023 +++<\/strong> Nel retail branding conta pi\u00f9 che mai un aspetto inconfondibile. Il portafoglio di soluzioni presentato da Online Software AG nel padiglione 6\/A 57 della EuroShop 2023 ruota quindi attorno al rispetto coerente del corporate design, fornito a livello centrale e individualizzato a livello locale con un elevato valore di riconoscimento nelle grandi catene di negozi in diverse regioni e paesi.<\/p>\n\n\n\n

Non pensiamo pi\u00f9 al bianco e al nero! I commercianti non devono decidere a favore dei media digitali o stampati nei punti vendita. Entrambi i supporti hanno il loro posto nell'approccio al cliente. Al PRESTIGE Solution Campus, Online Software dimostra che non \u00e8 necessario un software separato per ogni mezzo di comunicazione e che PRESTIGEenterprise pu\u00f2 essere utilizzato per automatizzare in modo completo ed esaustivo molti processi nella creazione di pubblicit\u00e0 per schermi digitali, etichette elettroniche a scaffale (ESL) e manifesti stampati.<\/p>\n\n\n\n

Un'attenzione particolare sar\u00e0 rivolta all'integrazione dell'ESL nel panorama software esistente e alle sfide della pianificazione del marketing su tutti i canali, indipendentemente dai media e dai produttori.<\/p>\n\n\n\n

Anche il livestreaming diventer\u00e0 sempre pi\u00f9 importante nel 2023, dopo che uno studio dell'Universit\u00e0 di Kassel ne ha dimostrato l'effetto positivo sulla credibilit\u00e0 e, di conseguenza, sulle vendite. La trasparenza e l'autenticit\u00e0 sono ben accolte dai clienti e il live streaming offre l'opportunit\u00e0 di trasmettere ci\u00f2 che accade in un allevamento di polli, ad esempio, direttamente al banco di servizio del supermercato. In questo modo i clienti possono conoscere le condizioni reali in cui vengono allevati gli animali di cui possono acquistare carne, uova o latte.<\/p>\n\n\n\n

Online Software continua a concentrarsi sulla comunicazione interna con le sue applicazioni per eventi e comunit\u00e0. Sempre pi\u00f9 retailer stanno scoprendo le app come un modo per trasmettere informazioni ai dipendenti in modo rapido e semplice, in un modo facile da capire e sicuro. L'e-mail ha fatto il suo tempo e chi non vuole fare a meno delle lettere, per il bene dell'ambiente ma anche per i costi? I programmi di formazione, gli orari della mensa e del lavoro, cos\u00ec come i feedback rapidi, possono essere facilmente mappati in un'app e PRESTIGEenterprise AppBaukasten offre gi\u00e0 molti moduli pronti per questo scopo.<\/p>\n\n\n\n

Infine, Online Software, in collaborazione con il marketer FRAMEN, mostrer\u00e0 come le interfacce PRESTIGEenterprise consentano di commercializzare in modo programmatico e di alta qualit\u00e0 gli spazi pubblicitari digitali presso i punti vendita. \"La pubblicit\u00e0 programmatica in forma completamente automatizzata \u00e8 una delle aree di crescita chiave nel segmento della pubblicit\u00e0 DooH (digital out of home).<\/p>\n\n\n\n

Euroshop 2023: Queste tendenze vi aspettano<\/a>

Informazioni su Online Software AG<\/strong><\/p>\n\n\n\n

Sviluppo di soluzioni per il commercio all'ingrosso e al dettaglio internazionale. L'azienda di medie dimensioni con sede a Heidelberg supporta i rivenditori con soluzioni software per la pubblicit\u00e0 professionale nei negozi da oltre 25 anni ed \u00e8 leader di mercato nel campo della comunicazione cross-mediale nei negozi e della promozione delle vendite con oltre 35.000 installazioni in 35 Paesi. Con il software PRESTIGEimpresa<\/strong> il software online offre una piattaforma di comunicazione per rivolgersi ai clienti presso il POS, che comprende sia i supporti classici che quelli digitali.<\/p>\n\n\n\n

Ulteriori informazioni:<\/strong><\/p>\n\n\n\n

Software online AG
Forum 7
69126 Heidelberg, Germania
info@online-software-ag.de<\/a>
software online-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Responsabile Marketing e Comunicazione
T. +49 6221 40508-682
F. +49 6221 40508-777
sandy.heinzmann@online-software-ag.de<\/a><\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Online Software zeigt auf dem PRESTIGE Solution Campus die weltweit einzige Digital Signage Software, die auch perfekt druckt \u2013 schwarz, wei\u00df und in Farbe. Heidelberg, 30 Januar 2023 +++ Mehr […]<\/p>\n","protected":false},"author":8,"featured_media":70647,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,65],"tags":[],"class_list":["post-38740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-pressemeldungen"],"acf":[],"yoast_head":"\nEuroShop 2023: Die bunte Welt des Handels schwarz auf wei\u00df erleben - Online Software AG<\/title>\n<meta name=\"description\" content=\"Die Online Software mit seinen Veranstaltungs- und Community-Apps den Schwerpunkt auf interne Kommunikation sind f\u00fcr H\u00e4ndler optimal.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/it\/pm-euroshop2023\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EuroShop 2023: Die bunte Welt des Handels schwarz auf wei\u00df erleben - 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