{"id":39920,"date":"2023-02-24T10:33:34","date_gmt":"2023-02-24T09:33:34","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=39920"},"modified":"2024-11-08T15:38:43","modified_gmt":"2024-11-08T14:38:43","slug":"pm-retail-media-quality-marketing","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/it\/pm-retail-media-qualitaetsvermarktung\/","title":{"rendered":"Media al dettaglio Marketing di qualit\u00e0"},"content":{"rendered":"

Online Software collabora con FRAMEN nella pubblicit\u00e0 digitale programmatica sui POS basata su PRESTIGEenterprise. La soluzione comune sar\u00e0 presentata per la prima volta alla EuroShop 2023 di D\u00fcsseldorf.<\/em><\/p>\n\n\n\n

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Heidelberg, 24 febbraio 2023 +++ <\/strong>Insieme al suo partner di marketing FRAMEN, una start-up di Axel Springer che si occupa di tecnologia dei media per la vendita al dettaglio, Online Software dimostrer\u00e0 nel padiglione 6\/A 57 dell'EuroShop 2023 come gli schermi possano essere utilizzati come touchpoint digitale nel negozio per generare entrate di marketing attraverso la pubblicit\u00e0 programmatica.<\/p>\n\n\n\n

FRAMEN offre una piattaforma di distribuzione di contenuti dinamici che porta l'infotainment, l'intrattenimento e la pubblicit\u00e0 multimediale a pagamento per i rivenditori sul tabellone pubblicitario digitale del retail. Alla EuroShop 2023, FRAMEN presenter\u00e0 il suo software online come un modo per i rivenditori di attingere automaticamente a nuove fonti di guadagno presso i loro POS. La particolarit\u00e0 della soluzione olistica con PRESTIGEenterprise \u00e8 che il rivenditore mantiene il controllo al 100% su ci\u00f2 che viene mostrato, su quali schermi viene mostrato e in quale proporzione viene mostrato rispetto ai propri contenuti.<\/p>\n\n\n\n

I rivenditori utilizzano gi\u00e0 schermi per rivolgersi ai clienti in modo digitale all'interno del negozio, comunicando offerte, eventi, servizi e molto altro. Con FRAMEN, questi schermi possono essere utilizzati come canali pubblicitari nei negozi insieme a partner industriali selezionati. Grazie a un controllo di qualit\u00e0 approfondito, lo schermo pu\u00f2 essere aperto come inventario pubblicitario POS per il retail media marketing. Ci\u00f2 consente ai rivenditori di attingere a nuove fonti di reddito senza rinunciare al controllo della comunicazione del proprio marchio all'interno del punto vendita.<\/p>\n\n\n\n

Marketing di qualit\u00e0 significa contenuti giusti al momento giusto e nel posto giusto per comunicare con il cliente giusto.

Informazioni su FRAMEN<\/strong><\/p>\n\n\n\n

FRAMEN GmbH<\/a>

Informazioni su Online Software AG<\/strong><\/p>\n\n\n\n

Sviluppo di soluzioni per il commercio all'ingrosso e al dettaglio internazionale. L'azienda di medie dimensioni con sede a Heidelberg supporta i rivenditori con soluzioni software per la pubblicit\u00e0 professionale nei negozi da oltre 25 anni ed \u00e8 leader di mercato nel campo della comunicazione cross-mediale nei negozi e della promozione delle vendite con oltre 35.000 installazioni in 35 Paesi. Con il software PRESTIGEimpresa<\/strong> il software online offre una piattaforma di comunicazione per rivolgersi ai clienti presso il POS, che comprende sia i supporti classici che quelli digitali.<\/p>\n\n\n\n

Ulteriori informazioni:<\/strong><\/p>\n\n\n\n

Software online AG
Forum 7
69126 Heidelberg, Germania
info@online-software-ag.de<\/a>
software online-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Responsabile Marketing e Comunicazione
T. +49 6221 40508-682
F. +49 6221 40508-777
sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Online Software kooperiert mit FRAMEN bei der programmatischen digitalen POS-Werbung auf Basis von PRESTIGEenterprise. Erstmalig wird die gemeinsame L\u00f6sung auf der EuroShop 2023 in D\u00fcsseldorf pr\u00e4sentiert. Heidelberg, 24 Februar 2023 […]<\/p>\n","protected":false},"author":8,"featured_media":70646,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,65],"tags":[],"class_list":["post-39920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-pressemeldungen"],"acf":[],"yoast_head":"\nRetail Media Qualit\u00e4tsvermarktung - Online Software AG<\/title>\n<meta name=\"description\" content=\"FRAMEN bietet eine dynamische Contentplattform an, die Infotainment, Entertainment sowie bezahlte Medienwerbung f\u00fcr den Einzelhandel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/it\/pm-retail-media-quality-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retail Media Qualit\u00e4tsvermarktung - 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