{"id":40223,"date":"2023-03-06T15:53:40","date_gmt":"2023-03-06T14:53:40","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=40223"},"modified":"2024-11-08T15:28:37","modified_gmt":"2024-11-08T14:28:37","slug":"tendenze-top-delleuroshop-2023-con-prestige","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/it\/euroshop-top-trends-2023-mit-prestige\/","title":{"rendered":"EuroShop Top Trends 2023 con PRESTIGE"},"content":{"rendered":"

Il software online si distingue per la pubblicit\u00e0 programmatica per il marketing di qualit\u00e0 dei media al dettaglio, lo Scan & Go come applicazione per smartphone e la connessione ESL indipendente dal produttore.<\/em><\/p>\n\n\n\n

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Heidelberg, 3 marzo 2023 +++<\/strong> Online Software ha accolto ancora una volta molti visitatori internazionali al suo stand alla EuroShop 2023. Quest'anno oltre 81.000 visitatori specializzati si sono recati a D\u00fcsseldorf per sperimentare dal vivo le ultime tendenze del retail.<\/p>\n\n\n\n

\"Tra i temi principali per i visitatori dell'EuroShop 2023 c'erano il marketing di qualit\u00e0 dei media per la vendita al dettaglio (pubblicit\u00e0 programmatica @ POS) insieme a Framen, societ\u00e0 affiliata di Axel Springer, e la connessione indipendente dal produttore della nostra piattaforma software PRESTIGEenterprise alle etichette elettroniche a scaffale (ESL) dei fornitori leader di mercato\", spiega J\u00fcrgen Berens von Rautenfeld, CEO di Online Software AG, aggiungendo: \"L'integrazione di un client chatGPT per la creazione autonoma basata sull'intelligenza artificiale di pubblicit\u00e0 digitale POS che favorisce le vendite ha attirato molta attenzione come innovazione tecnica presentata per la prima volta.\"<\/p>\n\n\n\n

I visitatori hanno mostrato grande interesse anche per la soluzione Scan & Go, molto semplice da implementare con un'app per smartphone, e per l'uso di app mobili per accompagnare digitalmente eventi e funzioni. La soluzione tierwohl.tv, che mostra flussi in diretta dal fienile direttamente sul POS, ha attirato l'attenzione di molti visitatori, e non solo del settore della vendita al dettaglio di generi alimentari. La soluzione \u00e8 pronta per il mercato dal 2020 ed \u00e8 stata presentata per la prima volta su scala alla EuroShop. In combinazione con il formaggio o la carne pesati, \u00e8 anche possibile visualizzare informazioni rilevanti sull'agricoltore.<\/p>\n\n\n\n

Che si tratti di etichette elettroniche per scaffali (ESL) o cartellini dei prezzi stampati, schermi o poster, casse, bilance o app, la gestione dei contenuti \u00e8 una sfida per il marketing centralizzato delle grandi aziende di vendita al dettaglio. Ogni supporto espositivo \u00e8 spesso dotato di un proprio software come soluzione autonoma. La piattaforma software PRESTIGEenterprise, invece, pu\u00f2 essere utilizzata per pianificare e distribuire messaggi pubblicitari digitali e per gestire i supporti cartacei. Questo fa di PRESTIGEenterprise l'unico software di digital signage al mondo che pu\u00f2 anche stampare.<\/p>\n\n\n\n

PRESTIGEenterprise \u00e8 pi\u00f9 di un semplice sistema di gestione dei contenuti (CMS) per la segnaletica digitale e la stampa. I retailer non devono decidere a favore dei supporti digitali o stampati nei punti vendita. Entrambi i mezzi hanno il loro posto nel rivolgersi ai clienti. Al PRESTIGE Solution Campus, Online Software dimostra che non \u00e8 necessario avere un software separato per ogni mezzo e che PRESTIGEenterprise pu\u00f2 essere utilizzato per automatizzare molti processi di creazione di pubblicit\u00e0 per schermi e manifesti.

Informazioni su Online Software AG<\/strong><\/p>\n\n\n\n

Sviluppo di soluzioni per il commercio all'ingrosso e al dettaglio internazionale. L'azienda di medie dimensioni con sede a Heidelberg supporta i rivenditori con soluzioni software per la pubblicit\u00e0 professionale nei negozi da oltre 25 anni ed \u00e8 leader di mercato nel campo della comunicazione cross-mediale nei negozi e della promozione delle vendite con oltre 35.000 installazioni in 35 Paesi. Con il software PRESTIGEimpresa<\/strong> il software online offre una piattaforma di comunicazione per rivolgersi ai clienti presso il POS, che comprende sia i supporti classici che quelli digitali.<\/p>\n\n\n\n

Ulteriori informazioni:<\/strong><\/p>\n\n\n\n

Software online AG
Forum 7
69126 Heidelberg, Germania
info@online-software-ag.de<\/a>
software online-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Responsabile Marketing e Comunicazione
T. +49 6221 40508-682
F. +49 6221 40508-777
sandy.heinzmann@online-software-ag.de<\/a><\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Online Software punktet mit programmatic advertising f\u00fcr Retail Media Qualit\u00e4tsvermarktung, Scan & Go als Smartphone-App und herstellerunabh\u00e4ngige ESL Anbindung. Heidelberg, 3. M\u00e4rz 2023 +++ Auf der EuroShop 2023 konnte Online […]<\/p>\n","protected":false},"author":9,"featured_media":70636,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,65],"tags":[],"class_list":["post-40223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-pressemeldungen"],"acf":[],"yoast_head":"\nEuroShop Top Trends 2023 mit PRESTIGE - Online Software AG<\/title>\n<meta name=\"description\" content=\"PRESTIGEenterprise von Online Software AG ist mehr als ein Content Management System (CMS) f\u00fcr Digital Signage und Print-Medien.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/it\/tendenze-top-delleuroshop-2023-con-prestige\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EuroShop Top Trends 2023 mit PRESTIGE - 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