{"id":53401,"date":"2024-02-21T15:27:38","date_gmt":"2024-02-21T14:27:38","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=53401"},"modified":"2025-04-11T11:15:32","modified_gmt":"2025-04-11T09:15:32","slug":"cooperazione-tra-pm-e-media-per-la-vendita-al-dettaglio","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/it\/pm-retail-media-kooperation\/","title":{"rendered":"FRAMEN e Online Software AG conquistano altri clienti per la loro cooperazione nel settore dei media al dettaglio"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/02\/Online-Software-AG_TVG_FRAMEN.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"578\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/02\/Online-Software-AG_TVG_FRAMEN-1024x578.png\" alt=\"\" class=\"wp-image-70265\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/02\/Online-Software-AG_TVG_FRAMEN-1024x578.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/02\/Online-Software-AG_TVG_FRAMEN-300x169.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/02\/Online-Software-AG_TVG_FRAMEN-768x433.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/02\/Online-Software-AG_TVG_FRAMEN-1536x867.png 1536w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/02\/Online-Software-AG_TVG_FRAMEN-18x10.png 18w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/02\/Online-Software-AG_TVG_FRAMEN.png 1758w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Berlino \/ Heidelberg 21 febbraio 2024 + + + + + +<\/strong> Online Software AG e FRAMEN rilanciano con successo la loro partnership per i retail media, conclusa lo scorso anno. Sulla base dell'ultima versione di PRESTIGEenterprise, un numero sempre maggiore di rivenditori trae vantaggio dalla collaborazione tra una potente piattaforma server per i media retail e l'esperienza di marketing di FRAMEN. La particolarit\u00e0 di questa soluzione innovativa \u00e8 che i rivenditori possono utilizzare le loro installazioni di media POS in negozio come una redditizia implementazione di media per la vendita al dettaglio con un solo clic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il modulo Retail Media Server consente ai proprietari di negozi di visualizzare in modo programmatico contenuti a pagamento sui loro schermi e quindi di monetizzarli. Dietro al marketing c'\u00e8 la media tech scaleup FRAMEN, che offre agli inserzionisti la possibilit\u00e0 di fare pubblicit\u00e0 nel punto vendita.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dopo Edeka, TVG si sta concentrando anche sul prodotto<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dopo il successo dell'impegno con <a href=\"https:\/\/online-software-ag.com\/it\/cooperazione-media-al-dettaglio\/\">Edeka<\/a> Touristik Vertriebsgesellschaft, in breve TVG, sta implementando PRESTIGEenterprise 6.3 nelle sue agenzie di viaggio come Flugb\u00f6rse, 5vorFlug Reiseb\u00fcro e sonnenklarTV Reiseb\u00fcro. Si prevede che oltre 300 agenzie di viaggio saranno online entro la fine del primo trimestre del 2024.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"PRESTIGEenterprise 6.3 offre una soluzione rivoluzionaria per il settore della vendita al dettaglio e siamo orgogliosi di realizzare il marketing attraverso la nostra piattaforma. La partnership con TVG sottolinea la versatilit\u00e0 e l'efficacia della nostra soluzione basata sulla collaborazione con Online Software AG\", afferma Dimitri G\u00e4rtner, cofondatore e CEO di FRAMEN.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Questa espansione crea una nuova rete per gli inserzionisti che possono lanciare campagne pubblicitarie mirate tramite l'Ads Manager di FRAMEN. Questa rete offre un nuovo punto di contatto nel momento del bisogno per le prossime festivit\u00e0 natalizie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Un altro passo verso il futuro dei media retail<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Questa collaborazione segna un passo importante nell'evoluzione dei media per la vendita al dettaglio e offre ai rivenditori l'opportunit\u00e0 di promuovere i loro prodotti in modo innovativo ed efficace. PRESTIGEenterprise 6.3 in combinazione con la piattaforma FRAMEN promette un'integrazione perfetta e di successo per i rivenditori che cercano nuovi modi per attivare i loro clienti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">All'EuroCIS 2024 di D\u00fcsseldorf, questa collaborazione sar\u00e0 presentata in esclusiva allo stand 58 di Online Software AG nel padiglione 9 e sar\u00e0 illustrata ai visitatori interessati sul posto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TELAI<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">FRAMEN \u00e8 il principale fornitore di contenuti informativi, di intrattenimento e pubblicitari su schermi di palestre, hotel e spazi di coworking. La tecnologia dei media consente la visualizzazione su tutti gli schermi standard degli spazi commerciali. FRAMEN consente agli inserzionisti e ai gestori di spazi di connettersi e condividere contenuti rilevanti con i loro gruppi target. Con FRAMEN Ads Manager, gli inserzionisti possono prenotare, lanciare e gestire programmaticamente le campagne in pochi minuti, analizzando le prestazioni in tempo reale. Allo stesso tempo, gli operatori dei siti possono monetizzare i loro schermi distribuendo contenuti tramite FRAMEN Screen Manager. FRAMEN ha sede a Berlino ed \u00e8 stata fondata nel 2018 da Magdalena Pusch, Dimitri G\u00e4rtner, Alexander G\u00e4rtner e Sveatoslav Podobinschi. FRAMEN \u00e8 attualmente attiva in 24 Paesi con quasi 100 dipendenti. Ulteriori informazioni sono disponibili all'indirizzo<a href=\"http:\/\/www.framen.com\/\"> www.framen.com<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Software online AG<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sviluppo di soluzioni per il commercio all'ingrosso e al dettaglio internazionale. L'azienda di medie dimensioni con sede a Heidelberg supporta i rivenditori con soluzioni software per la pubblicit\u00e0 professionale nei negozi da oltre 25 anni ed \u00e8 leader di mercato nel campo della comunicazione cross-mediale nei negozi e della promozione delle vendite con oltre 35.000 installazioni in 35 Paesi. Con il software <strong>PRESTIGEimpresa<\/strong> il software online offre una piattaforma di comunicazione per rivolgersi ai clienti presso il POS, che comprende sia i supporti classici che quelli digitali.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ulteriori informazioni:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Software online AG<br>Forum 7<br>69126 Heidelberg, Germania<br><a href=\"mailto:info@online-software-ag.de\">info@online-software-ag.de<\/a><br><a href=\"https:\/\/online-software-ag.com\/it\/\">software online-ag.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sandy Heinzmann<br>Responsabile Marketing e Comunicazione<br>T. +49 6221 40508-682<br>F. +49 6221 40508-777<br><a href=\"mailto:sandy.heinzmann@online-software-ag.de\">sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Berlin \/ Heidelberg 21.02.2024 + + + Die Online Software AG und FRAMEN starten erfolgreich mit ihrer im letzten Jahr geschlossenen Retail Media Partnerschaft f\u00fcr den Handel. Auf Basis der [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":70613,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,65],"tags":[],"class_list":["post-53401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-pressemeldungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FRAMEN und Online Software AG gewinnen weitere Kunden f\u00fcr ihre Retail Media Kooperation - Online Software AG<\/title>\n<meta name=\"description\" content=\"Mit PRESTIGEenterprise und FRAMEN k\u00f6nnen H\u00e4ndler POS-Screens einfach monetarisieren und bezahlte Inhalte programmatisch steuern.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/it\/cooperazione-tra-pm-e-media-per-la-vendita-al-dettaglio\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FRAMEN und Online Software AG gewinnen weitere Kunden f\u00fcr ihre Retail Media Kooperation - 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