{"id":67437,"date":"2020-03-05T08:00:00","date_gmt":"2020-03-05T07:00:00","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=67437"},"modified":"2024-11-08T16:25:09","modified_gmt":"2024-11-08T15:25:09","slug":"zzf-forum-2020-lindustria-degli-animali-domestici-sulla-via-della-digitalizzazione","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/it\/blog\/zzf-forum-2020-die-heimtierbrache-auf-dem-weg-in-die-digitalisierung\/","title":{"rendered":"ZZF Forum 2020: L'industria degli animali da compagnia sulla via della digitalizzazione"},"content":{"rendered":"<p class=\"wp-block-paragraph\">ZZF Forum 2020: L'industria degli animali da compagnia sulla via della digitalizzazione<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/Volker-Wissmann.jpg\" alt=\"Presentazione di Volker Wissmann al forum dell&#039;industria degli animali domestici ZZF\" class=\"wp-image-67442\" title=\"Volker Wissmann - Conferenza al forum ZZF per l&#039;industria degli animali domestici\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/Volker-Wissmann.jpg 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/Volker-Wissmann-300x200.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/Volker-Wissmann-768x512.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/Volker-Wissmann-18x12.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\"Rimanere interessanti e rilevanti: Come l'industria degli animali da compagnia raggiunge le persone con soluzioni intelligenti\" \u00e8 stato il motto della due giorni di eventi specializzati per rivenditori di animali, centri di sistema, produttori, toelettatori e altri fornitori di servizi. Il mercato degli animali da compagnia sta diventando sempre pi\u00f9 complesso: le nuove tecnologie, le nuove normative legali e, soprattutto, il cambiamento del comportamento d'acquisto dei clienti stanno provocando un ripensamento anche nel settore degli animali da compagnia. I fattori che aiuteranno le aziende zoologiche specializzate a rimanere rilevanti per i loro clienti sono stati quindi oggetto di un acceso dibattito.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In numerosi interventi sono state presentate soluzioni intelligenti che possono essere utilizzate per raggiungere le persone in futuro. Volker Wissmann, esperto di commercio al dettaglio e pensatore, di Online Software AG, ha mostrato come il marketing multimediale possa funzionare nel commercio al dettaglio. Ha portato molti esempi pratici. \"Vendere con i media digitali \u00e8 possibile\", ha detto e ha cercato di gettare un ponte tra la tecnologia e l'industria degli animali domestici nella sua presentazione. \"L'uso di nuove tecnologie nel settore zoologico, come l'uso di assistenti vocali al banco informazioni, deve essere valutato criticamente in termini di benefici, ma rimanere bloccati nelle strutture esistenti quando l'ambiente sta cambiando in modo significativo non \u00e8 promettente\", ha spiegato Wissmann.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I rivenditori devono essere aperti a nuove idee ed esaminare quali nuove soluzioni possono essere adattate anche al settore degli animali domestici. Come esempio, Volker Wissmann ha presentato il modello&nbsp;<a href=\"https:\/\/tierwohl.tv\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>animalwelfare.tv<\/u><\/a>&nbsp;dove i clienti del punto vendita possono conoscere le condizioni di vita e di allevamento degli animali da allevamento attraverso la diretta TV. Un esempio che dimostra come le soluzioni digitali possano essere utilizzate anche per trasmettere emozioni.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.youtube.com\/watch?v=1Y0C7YPLD7M&amp;list=PLjkc3f8t_uilkWjE97OBJgheBEQHEg2pU&amp;index=4\" target=\"_blank\" rel=\"noreferrer noopener\">Volker Wissmann, CEO di Online Software AG, in un'intervista sul marketing multimediale nel punto vendita (PoS).<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il&nbsp;<strong>Forum ZZF per l'industria degli animali domestici<\/strong>&nbsp;\u00e8 il pi\u00f9 importante congresso commerciale annuale per i rivenditori di animali, le catene di animali, i grossisti e i produttori di articoli per animali. Offre formazione ed \u00e8 una piattaforma di comunicazione ideale: ogni anno vi partecipano circa 150 operatori del mercato e aziende produttrici. Il prossimo ZZF Pet Industry Forum si terr\u00e0 dal 2 al 3 marzo 2021.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.zzf.de\/presse\/pressemeldungen\" target=\"_blank\" rel=\"noreferrer noopener\">Comunicato stampa ufficiale della ZZF<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>ZZF Forum 2020: L'industria degli animali da compagnia sulla via della digitalizzazione<\/p>","protected":false},"author":1,"featured_media":70745,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[81],"tags":[],"class_list":["post-67437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ZZF-Forum 2020: Die Heimtierbrache auf dem Weg in die Digitalisierung - 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