{"id":67942,"date":"2020-11-09T13:22:00","date_gmt":"2020-11-09T12:22:00","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=67942"},"modified":"2024-11-08T16:14:58","modified_gmt":"2024-11-08T15:14:58","slug":"nonostante-gli-scandali-lallevamento-in-germania-non-soddisfa-i-desideri-dei-consumatori","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/it\/blog\/tierhaltung-in-deutschland-geht-die-landwirtschaft-trotz-der-skandale-an-den-wuenschen-der-verbraucher-vorbei\/","title":{"rendered":"Allevamento di animali in Germania: l'agricoltura non soddisfa i desideri dei consumatori nonostante gli scandali?"},"content":{"rendered":"
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Soprattutto dopo le rivelazioni degli ultimi mesi, scatenate dall'elevato numero di infezioni tra i dipendenti dei macelli tedeschi, sempre pi\u00f9 consumatori si preoccupano dell'origine degli alimenti che consumano ogni giorno, in particolare della carne e degli insaccati.<\/p>\n\n\n\n

I consumatori vogliono trasparenza in termini di origine, nutrizione e, in ultima analisi, etica nell'uccisione e nella lavorazione degli animali da allevamento. Tuttavia, le immagini dei mattatoi tedeschi erano abbastanza sconfortanti e i 10% vegetariani in questo Paese si aggiungono ogni giorno di pi\u00f9 perch\u00e9 non sono d'accordo con le condizioni di produzione e lavorazione.<\/p>\n\n\n\n

Le aspettative dei consumatori sono in aumento da diversi anni e, secondo recenti sondaggi, 90% degli intervistati dichiara di essere disposto a spendere di pi\u00f9 per gli alimenti se gli animali sono tenuti meglio. 39% affermano che un pi\u00f9 alto standard di allevamento dovrebbe essere l'obiettivo pi\u00f9 importante per l'agricoltura tedesca.<\/p>\n\n\n\n

Sebbene il governo tedesco si fosse prefissato obiettivi ambiziosi in questo senso, la realt\u00e0 parla una lingua diversa e la lotta contro la pandemia ha fatto s\u00ec che gli ambiziosi obiettivi del ministro dell'Agricoltura siano rimasti indietro.<\/p>\n\n\n\n

Come il pubblico ha appreso il mese scorso, l'UE eroga la maggior parte dei suoi sussidi agli agricoltori sotto forma di pagamenti forfettari per superficie. Pi\u00f9 terra coltivabile viene coltivata, pi\u00f9 alti sono i sussidi di Bruxelles. \u00c8 ancora al passo con i tempi?<\/p>\n\n\n\n

Esiste ancora un gran numero di fondi, ad esempio per la digitalizzazione dell'agricoltura e la semplificazione dei processi operativi, ma quanto di questi raggiunge gli animali?<\/p>\n\n\n\n

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Molti rivenditori si stanno quindi concentrando sui produttori regionali per dare ai loro clienti almeno un senso di vicinanza e di legame regionale. Sullo sfondo delle emissioni di CO2 nella catena di approvvigionamento alimentare, questo \u00e8 un primo passo logico che i consumatori stanno apprezzando con sempre maggiore favore.<\/p>\n\n\n\n

Per questo motivo, Online Software AG di Weinheim ha aggiunto un ulteriore vantaggio alla fiducia dei consumatori: animalwelfare.tv<\/strong><\/a>.<\/p>\n\n\n\n

tierwohl.tv utilizza un software gi\u00e0 disponibile nella maggior parte dei supermercati tedeschi e gi\u00e0 utilizzato in precedenza per scopi di marketing come il digital signage.<\/p>\n\n\n\n

Grazie a un'aggiunta al software, molti rivenditori di prodotti alimentari tedeschi sono ora in grado di trasmettere in livestreaming le immagini dagli allevamenti ai supermercati e di mostrare ai clienti in diretta dove vengono prodotti prodotti prodotti come uova, carne e latte e come stanno gli animali. Le telecamere sono installate nelle stalle e sui pascoli degli allevamenti fornitori e i dati vengono trasmessi direttamente ai supermercati tramite telefono cellulare. In tempo reale!<\/p>\n\n\n\n

Non sono possibili altre misure di rafforzamento della fiducia!<\/strong><\/p>\n\n\n\n

Un sondaggio condotto tra i clienti dei negozi che utilizzano questo sistema dall'inizio del 2020 mostra un alto livello di approvazione e la disponibilit\u00e0 a pagare di pi\u00f9 acquistando prodotti regionali di qualit\u00e0 superiore che tengono conto del benessere generale degli animali. Una situazione vantaggiosa per produttori e consumatori che dovrebbe incoraggiare l'imitazione.<\/p>\n\n\n\n

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\"\"<\/a><\/figure>\n<\/div>\n\n\n\n
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L'autore
<\/strong>Volker Treffenst\u00e4dt ritiene che il trattamento rispettoso dei nostri animali da allevamento debba essere una cosa ovvia e che il miglioramento della fiducia dei consumatori nelle informazioni sui prodotti sia possibile solo attraverso una maggiore trasparenza. In questo contesto, si impegna con passione nella soluzione di live stream tierwohl.tv. Il consulente di gestione pu\u00f2 vantare molti anni di esperienza manageriale nel settore del commercio al dettaglio e si dedica ai temi centrali dell'e-commerce e della multicanalit\u00e0.<\/p>\n\n\n\n

Volker Treffenst\u00e4dt
<\/strong>Centro di competenza centro vendite tierwohl.tv
M: +49 171 5200079
volker.treffenstaedt@blue-lava.com<\/a>
www.tierwohl.tv<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Gerade nach den Offenbarungen der letzten Monate, ausgel\u00f6st durch die hohen Infektionszahlen bei den Mitarbeitern in deutschen Schlachtbetrieben, sorgen sich immer mehr Verbraucher*innen \u00fcber die Herkunft der t\u00e4glich verzehrten Lebensmittel, […]<\/p>\n","protected":false},"author":1,"featured_media":70707,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[81],"tags":[],"class_list":["post-67942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"\nTierhaltung in Deutschland \u2013 geht die Landwirtschaft trotz der Skandale an den W\u00fcnschen der Verbraucher vorbei? - Online Software AG<\/title>\n<meta name=\"description\" content=\"Die Verbraucher w\u00fcnschen sich Transparenz in Sachen Herkunft, Ern\u00e4hrung und in Ethik beim T\u00f6ten und der Verarbeitung von Nutztieren.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/it\/blog\/nonostante-gli-scandali-lallevamento-in-germania-non-soddisfa-i-desideri-dei-consumatori\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tierhaltung in Deutschland \u2013 geht die Landwirtschaft trotz der Skandale an den W\u00fcnschen der Verbraucher vorbei? 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