{"id":68022,"date":"2021-05-03T11:35:00","date_gmt":"2021-05-03T09:35:00","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=68022"},"modified":"2024-11-08T16:06:35","modified_gmt":"2024-11-08T15:06:35","slug":"bosch-punta-su-elementi-digitali-nel-nuovo-concetto-di-shop-in-shop","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/it\/blog\/bosch-setzt-auf-digitale-elemente-im-neuen-shop-in-shop-konzept\/","title":{"rendered":"Bosch punta su elementi digitali nel nuovo concetto di shop-in-shop"},"content":{"rendered":"
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In collaborazione con lo specialista di arredamento per negozi Wanzel e l'esperto di segnaletica digitale Online Software, Bosch ha sviluppato un nuovo concetto di shop-in-shop che include elementi digitali che invitano all'interazione e forniscono consigli ai clienti. Per il produttore leader mondiale di utensili per il fai-da-te, il collegamento tra esperienze di acquisto digitali e fisse era al centro del concetto. L'obiettivo era quello di creare un'esperienza di acquisto completa per il fai-da-te che combinasse i vantaggi della vendita online con le caratteristiche speciali degli acquisti nei negozi.<\/p>\n\n\n\n

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Il cliente trova tre aree sotto un unico tetto simboleggiato: il mondo dell'ispirazione, il mondo del progetto e il mondo del prodotto. Nell'accattivante esposizione in cima alla gondola Un mondo di ispirazione e di idee,<\/strong> le macchine pi\u00f9 recenti di Bosch sono esposte su una parete video composta da 3 schermi adiacenti. A ogni macchina \u00e8 assegnato un cicalino. Quando questo viene premuto, il contenuto corrispondente all'apparecchio viene visualizzato sullo schermo superiore. Dalle immagini creative delle applicazioni, ai brevi video ispiratori, fino ai dati tecnici, i clienti ricevono informazioni complete.<\/p>\n<\/div>\n\n\n\n

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<\/a>Oltre al mondo delle ispirazioni, sotto il titolo Idee di progetto<\/strong> Un altro grande schermo, che pu\u00f2 essere attivato tramite due cicalini, \u00e8 montato a parete. Il cicalino 1 porta alla pagina della comunit\u00e0 online di Bosch, dove i membri presentano i loro progetti preferiti, compresi i materiali e le macchine utilizzate. Il cicalino 2 indirizza il cliente allo shop online del negozio di bricolage che sta visitando. Se mancano prodotti o materiali nel magazzino del negozio, possono ordinarli immediatamente con pochi clic e farseli consegnare. Naturalmente, i clienti possono anche familiarizzare con il mondo dei prodotti Bosch direttamente in negozio.<\/p>\n\n\n\n

Dall'altra parte della \"casetta\" di Bosch, i clienti della Mondo del prodotto<\/strong>I vantaggi di queste macchine sono comunicati con immagini digitali e motivi dei prodotti su un altro grande schermo accattivante.<\/p>\n\n\n\n

Online Software AG, partner di lunga data di Wanzl, supporta il nuovo concetto di shop-in-shop dal punto di vista software con la piattaforma di comunicazione PRESTIGEenterprise. Il sistema consente di pianificare i contenuti a lungo termine, di limitarli nel tempo e di aggiornarli in qualsiasi momento.<\/p>\n\n\n\n

Il concetto \u00e8 ancora in fase di test. Il primo negozio \u00e8 stato aperto all'inizio dell'anno a Lohja, in Finlandia, da Motonet Finland, un partner commerciale di Bosch. Ne seguiranno altri.<\/p>\n\n\n\n

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Ulteriori informazioni<\/a><\/div>\n<\/div>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Zusammen mit Ladenbauspezialist Wanzel und Digital Signage Experte Online Software hat Bosch ein neues Shop-in Shop-Konzept entwickelt, in dem u. a.  digitale Elemente enthalten sind, die zur Interaktion einladen und […]<\/p>\n","protected":false},"author":1,"featured_media":70690,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[81],"tags":[],"class_list":["post-68022","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"\nBosch setzt auf digitale Elemente im neuen Shop-in-Shop-Konzept - Online Software AG<\/title>\n<meta name=\"description\" content=\"Zusammen mit Ladenbauspezialist Wanzel und Digital Signage Experte Online Software hat Bosch ein neues Shop-in Shop-Konzept entwickelt.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/it\/blog\/bosch-punta-su-elementi-digitali-nel-nuovo-concetto-di-shop-in-shop\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bosch setzt auf digitale Elemente im neuen Shop-in-Shop-Konzept - 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