{"id":73865,"date":"2025-01-07T09:00:00","date_gmt":"2025-01-07T08:00:00","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=73865"},"modified":"2025-01-27T10:27:05","modified_gmt":"2025-01-27T09:27:05","slug":"swiss-post-fa-pubblicita-multilingue-al-banco-di-vendita-digitale","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/it\/schweizer-post-wirbt-mehrsprachig-am-digitalem-verkaufstisch\/","title":{"rendered":"La Posta Svizzera fa pubblicit\u00e0 multilingue allo sportello di vendita digitale"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong><em>La Posta Svizzera ha scelto la piattaforma software PRESTIGEenterprise per la gestione dei contenuti dei binari di 1,90 metri di lunghezza dei suoi nuovi banchi di vendita digitali.  <\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Heidelberg, 07\/01\/2025 +++ <\/strong>La Posta Svizzera ha investito in moderni sportelli di vendita con elementi digitali innovativi per incrementare ulteriormente le vendite della sua crescente attivit\u00e0 di telecomunicazioni. L'azienda di Berna si affida alla piattaforma software PRESTIGEenterprise per controllare le strisce digitali integrate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I 30 negozi pi\u00f9 grandi, su un totale di 765, sono gi\u00e0 stati dotati di questi nuovi banchi di telecomunicazione. Particolarmente accattivante \u00e8 il binario digitale lungo 1,90 metri, che si trova sul bordo esterno del bancone di vendita largo 2,10 metri. Il display in tre parti mostra chiaramente le informazioni sugli smartphone esposti: Specifiche del dispositivo, prezzi e opzioni di pagamento disponibili. Il design \u00e8 completato da un grande schermo centrale che presenta pubblicit\u00e0 del produttore e promozioni in corso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il nuovo design dei display digitali con elementi gialli accattivanti stabilisce un nuovo standard nell'etichettatura dei prezzi dell'azienda di vendita per corrispondenza. Mentre in precedenza le etichette erano in bianco e nero, i nuovi display risplendono nel sorprendente giallo postale - moderno, colorato e adatto ai clienti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Oltre all'etichettatura standard, vengono integrate promozioni stagionali come le settimane nere o i giorni estivi. Queste si alternano dinamicamente alle informazioni sui prezzi e sui prodotti per attirare l'attenzione sulle promozioni in corso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Gestione efficiente e personalizzazione regionale<br><\/strong>\"Insieme al software online, abbiamo creato modelli per vari scenari, dalle informazioni sui prezzi normali alle promozioni speciali con prezzi annullati\", spiega Fabio Di Petrillo, Category Manager Support della Posta Svizzera. \"Grazie a PRESTIGEenterprise Designer, la creazione e la personalizzazione dei contenuti \u00e8 cos\u00ec semplice che ora possiamo svolgere questo lavoro completamente in-house\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il multilinguismo del software \u00e8 particolarmente vantaggioso, in quanto consente un adattamento flessibile alle esigenze linguistiche dei diversi cantoni. In regioni bilingui come Friburgo, dove il tedesco e il francese sono utilizzati in egual misura, la soluzione digitale \u00e8 un enorme sollievo. Permette di visualizzare alternativamente sulla stessa superficie le etichette dei prezzi in entrambe le lingue.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tecnologia all'avanguardia e cooperazione basata sul partenariato<br><\/strong>\"La piattaforma software PRESTIGEenterprise \u00e8 stata la scelta perfetta per noi\", ha dichiarato Di Petrillo, aggiungendo: \"Non solo \u00e8 facile da usare, ma soddisfa anche tutte le nostre esigenze. Allo stesso tempo, ci offre numerose opzioni di ottimizzazione per i progetti futuri, sia nell'area digitale che in quella stampata del POS\". Egli sottolinea in particolare la collaborazione con il team di Online Software: \"Il supporto \u00e8 stato caratterizzato da un alto livello di competenza, affidabilit\u00e0 e un'ottima comprensione delle nostre esigenze.\"<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con questo investimento, la Posta Svizzera sottolinea la sua forza innovativa e la sua ambizione di migliorare ulteriormente l'esperienza dei clienti attraverso le moderne tecnologie. L'introduzione dei banchi di vendita digitali rappresenta un passo importante verso l'ottimizzazione dell'offerta di telecomunicazioni nelle filiali.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Informazioni su Online Software AG<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sviluppo di soluzioni per il commercio all'ingrosso e al dettaglio internazionale. L'azienda di medie dimensioni con sede a Heidelberg supporta i rivenditori con soluzioni software per la pubblicit\u00e0 professionale nei negozi da oltre 25 anni ed \u00e8 leader di mercato nel campo della comunicazione cross-mediale nei negozi e della promozione delle vendite con oltre 35.000 installazioni in 35 Paesi. Con il software <strong>PRESTIGEimpresa<\/strong> il software online offre una piattaforma di comunicazione per rivolgersi ai clienti presso il POS, che comprende sia i supporti classici che quelli digitali.<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-9d260ee2 wp-block-group-is-layout-grid\">\n<p class=\"wp-container-content-e29552f7 wp-block-paragraph\"><strong>Ulteriori informazioni:<\/strong><\/p>\n\n\n\n<p class=\"wp-container-content-e29552f7 wp-block-paragraph\">Software online AG<\/p>\n\n\n\n<p class=\"wp-container-content-e29552f7 wp-block-paragraph\">Forum 7 &nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-container-content-e29552f7 wp-block-paragraph\">69126 Heidelberg, Germania<\/p>\n\n\n\n<p class=\"wp-container-content-57433eba wp-block-paragraph\">info@online-software-ag.de &nbsp;<\/p>\n\n\n\n<p class=\"wp-container-content-e29552f7 wp-block-paragraph\">www.online-software-ag.com&nbsp;&nbsp;&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-9d260ee2 wp-block-group-is-layout-grid\">\n<p class=\"wp-container-content-e29552f7 wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-container-content-e29552f7 wp-block-paragraph\">Volker Wissmann<\/p>\n\n\n\n<p class=\"wp-container-content-e29552f7 wp-block-paragraph\">T. +49 171 4916275<\/p>\n\n\n\n<p class=\"wp-container-content-e29552f7 wp-block-paragraph\">F. +49 6221 40508 88<\/p>\n\n\n\n<p class=\"wp-container-content-e29552f7 wp-block-paragraph\"><a href=\"mailto:volker.wissmann@online-software-ag.de\">volker.wissmann@onli<\/a><a href=\"\/it\/volker.wissmann@online-software-ag.de\/\">ne-software-ag.de<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/12\/Online-Software-AG_Schweizer-Post-Verkaufstisch-2-scaled.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"73878\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/12\/Online-Software-AG_Schweizer-Post-Verkaufstisch-2-1024x768.jpg\" alt=\"\" class=\"wp-image-73878\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/12\/Online-Software-AG_Schweizer-Post-Verkaufstisch-2-1024x768.jpg 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/12\/Online-Software-AG_Schweizer-Post-Verkaufstisch-2-300x225.jpg 300w, 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alt=\"\" class=\"wp-image-73880\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/12\/Online-Software-AG_Schweizer-Post-Verkaufstisch_2-1-1024x768.jpg 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/12\/Online-Software-AG_Schweizer-Post-Verkaufstisch_2-1-300x225.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/12\/Online-Software-AG_Schweizer-Post-Verkaufstisch_2-1-768x576.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/12\/Online-Software-AG_Schweizer-Post-Verkaufstisch_2-1-1536x1152.jpg 1536w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/12\/Online-Software-AG_Schweizer-Post-Verkaufstisch_2-1-2048x1536.jpg 2048w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/12\/Online-Software-AG_Schweizer-Post-Verkaufstisch_2-1-16x12.jpg 16w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>F\u00fcr das Content Management der 1,90m langen Displayschienen auf seinen neuen digitalen Verkaufstischen hat sich die Schweizer Post f\u00fcr die Softwareplattform PRESTIGEenterprise entschieden. Heidelberg, 07.01.2025 +++ Um den Umsatz im [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":73878,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[66,65],"tags":[],"class_list":["post-73865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","category-pressemeldungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Schweizer Post wirbt mehrsprachig am digitalem Verkaufstisch - Online Software AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/it\/swiss-post-fa-pubblicita-multilingue-al-banco-di-vendita-digitale\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Schweizer Post wirbt mehrsprachig am digitalem Verkaufstisch - Online Software AG\" \/>\n<meta property=\"og:description\" content=\"F\u00fcr das Content Management der 1,90m langen Displayschienen auf seinen neuen digitalen Verkaufstischen hat sich die Schweizer Post f\u00fcr die Softwareplattform PRESTIGEenterprise entschieden. 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