{"id":75007,"date":"2025-06-03T10:52:50","date_gmt":"2025-06-03T08:52:50","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=75007"},"modified":"2026-01-22T14:49:22","modified_gmt":"2026-01-22T13:49:22","slug":"una-soluzione-pubblicitaria-unica-basata-sul-ki-per-i-rivenditori-presentata-nel-nuovo-showroom-di-retail-dus","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/it\/einzigartige-ki-basierte-werbelosung-fur-handelsunternehmen-im-neuen-showroom-von-retail-dus-vorgestellt\/","title":{"rendered":"Un'esclusiva soluzione pubblicitaria basata sull'intelligenza artificiale per le aziende del commercio al dettaglio presentata nel nuovo showroom Retail+ DUS"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>D\u00fcsseldorf\/Heidelberg, 3 giugno 2025 +++ <\/strong>Online Software AG presenta per la prima volta nel nuovo showroom Retail+ DUS e. V. un sistema pubblicitario per le aziende del commercio al dettaglio basato interamente su tecnologie AI. Il gestore di campagne interattive crea pubblicit\u00e0 nei punti vendita fissi in modo semplice, rapido e specifico per il cliente e ne consente la visualizzazione direttamente sullo scaffale. Unico nel suo genere e creato interamente con l'aiuto di modelli linguistici AI. Lo showroom Retail+ DUS di D\u00fcsseldorf, inaugurato ufficialmente nel marzo 2025, \u00e8 un luogo all'avanguardia per il trasferimento di conoscenze e l'innovazione nel retail. Ospiter\u00e0 eventi, workshop e conferenze sulle ultime tecnologie e tendenze del retail.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lo showroom si propone di rendere il commercio al dettaglio e la ristorazione di prossimit\u00e0 adatti al futuro. Come centro per l'innovazione e lo scambio di conoscenze, lo showroom offre una piattaforma ideale per i rivenditori che vogliono scoprire nuove soluzioni digitali e modelli di business. L'apertura dello showroom sottolinea l'importanza della digitalizzazione per il settore del commercio al dettaglio e offre un luogo in cui i rivenditori possono sperimentare e testare direttamente le ultime tecnologie. Retail+ DUS e.V. offre anche uno spazio per eventi e workshop orientati alla pratica.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Parte dello showroom \u00e8 la presentazione del campaign manager basato sull'intelligenza artificiale di Online Software AG, Heidelberg. Questo potente strumento di intelligenza artificiale fornisce ai rivenditori un valido supporto nella progettazione delle loro campagne pubblicitarie. Il sistema agisce sia come assistente basato sui fatti che come partner creativo e suggerisce automaticamente campagne pubblicitarie ottimizzate tematicamente per il negozio, le crea e le riproduce su display appropriati. Le campagne vengono create in base alle influenze locali e alle offerte attuali e combinano dati esterni come le informazioni meteorologiche con i dati storici delle vendite. In questo modo, i rivenditori possono non solo semplificare la pianificazione pubblicitaria, ma anche organizzarla in modo pi\u00f9 creativo ed efficiente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eIl sistema basato sull'intelligenza artificiale di Online Software AG della nostra famiglia di piattaforme software PRESTIGEenterprise semplifica la pianificazione pubblicitaria aumentandone l'efficienza e la creativit\u00e0. La nostra vetrina nello showroom Retail+ DUS offre l'ambiente perfetto per sperimentare questa tecnologia dal vivo e per mostrare ai visitatori come la digitalizzazione possa essere portata avanti nella vendita al dettaglio fissa per rivolgersi direttamente ai clienti\u201c, spiega J\u00fcrgen Berens von Rautenfeld, CEO di Online Software AG.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Materiale d'immagine<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-df6a54eb wp-block-group-is-layout-grid\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 wp-container-content-a6e88bca is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/06\/PM-Retail-DUS_v4.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"675\" data-id=\"75015\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/06\/PM-Retail-DUS_v4-1024x675.png\" alt=\"\" class=\"wp-image-75015\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/06\/PM-Retail-DUS_v4-1024x675.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/06\/PM-Retail-DUS_v4-300x198.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/06\/PM-Retail-DUS_v4-768x506.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/06\/PM-Retail-DUS_v4-1536x1013.png 1536w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/06\/PM-Retail-DUS_v4-18x12.png 18w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/06\/PM-Retail-DUS_v4.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/figure>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Informazioni su Online Software AG<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sviluppo di soluzioni per il commercio all'ingrosso e al dettaglio internazionale. L'azienda di medie dimensioni con sede a Heidelberg supporta i rivenditori con soluzioni software per la pubblicit\u00e0 professionale nei negozi da oltre 25 anni ed \u00e8 leader di mercato nel campo della comunicazione crossmediale in negozio e della promozione delle vendite con oltre 65.000 installazioni in 35 Paesi. Con il software PRESTIGEenterprise, il software online offre una piattaforma di comunicazione per rivolgersi ai clienti presso il punto vendita che comprende sia i media tradizionali che quelli digitali.<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-d21d8400 wp-block-group-is-layout-grid\">\n<p class=\"wp-container-content-f3db1ecf wp-block-paragraph\"><strong>Ulteriori informazioni:<\/strong><br>Software online AG<br>Galileistrasse 1<br>69115 Heidelberg, Germania<br>info@online-software-ag.de<br>www.online-software-ag.de<\/p>\n\n\n\n<p class=\"wp-container-content-2027fe46 wp-block-paragraph\"><br>Sandy Heinzmann<br>Responsabile marketing<br>T. +49 06221 40508-682<br>M. +49 151 1500 9975<br>sandy.heinzmann@online-software-ag.de<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>D\u00fcsseldorf\/Heidelberg, 3. Juni 2025 +++ Die Online Software AG pr\u00e4sentiert erstmalig ein vollst\u00e4ndig auf KI-Technologien basiertes Werbesystem f\u00fcr Handelsunternehmen im neuen Showroom von Retail+ DUS e. V.. Der interaktive Kampagnenmanager [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":75017,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-75007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Einzigartige KI-basierte Werbel\u00f6sung f\u00fcr Handelsunternehmen im neuen Showroom von Retail+ DUS vorgestellt - Online Software AG<\/title>\n<meta name=\"description\" content=\"\u201eDas KI basierte System der Online Software AG aus der Familie unserer Softwareplattform PRESTIGEenterprise vereinfacht die Werbeplanung und steigert gleichzeitig deren Effizienz und Kreativit\u00e4t.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/it\/una-soluzione-pubblicitaria-unica-basata-sul-ki-per-i-rivenditori-presentata-nel-nuovo-showroom-di-retail-dus\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Einzigartige KI-basierte Werbel\u00f6sung f\u00fcr Handelsunternehmen im neuen Showroom von Retail+ DUS vorgestellt - Online Software AG\" \/>\n<meta property=\"og:description\" content=\"\u201eDas KI basierte System der Online Software AG aus der Familie unserer Softwareplattform PRESTIGEenterprise vereinfacht die Werbeplanung und steigert gleichzeitig deren Effizienz und Kreativit\u00e4t.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/online-software-ag.com\/it\/una-soluzione-pubblicitaria-unica-basata-sul-ki-per-i-rivenditori-presentata-nel-nuovo-showroom-di-retail-dus\/\" \/>\n<meta property=\"og:site_name\" content=\"Online Software AG\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-03T08:52:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-22T13:49:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/06\/Beitragsbild_PM-Retail-DUS_v2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"732\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Julia Strauch\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Julia Strauch\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/einzigartige-ki-basierte-werbelosung-fur-handelsunternehmen-im-neuen-showroom-von-retail-dus-vorgestellt\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/einzigartige-ki-basierte-werbelosung-fur-handelsunternehmen-im-neuen-showroom-von-retail-dus-vorgestellt\\\/\"},\"author\":{\"name\":\"Julia Strauch\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#\\\/schema\\\/person\\\/52179fb15851dddd1031d829e2e464b2\"},\"headline\":\"Einzigartige KI-basierte Werbel\u00f6sung f\u00fcr Handelsunternehmen im neuen Showroom von Retail+ DUS vorgestellt\",\"datePublished\":\"2025-06-03T08:52:50+00:00\",\"dateModified\":\"2026-01-22T13:49:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/einzigartige-ki-basierte-werbelosung-fur-handelsunternehmen-im-neuen-showroom-von-retail-dus-vorgestellt\\\/\"},\"wordCount\":491,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/einzigartige-ki-basierte-werbelosung-fur-handelsunternehmen-im-neuen-showroom-von-retail-dus-vorgestellt\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/online-software-ag.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Beitragsbild_PM-Retail-DUS_v2.png\",\"articleSection\":[\"Pressemeldungen\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/online-software-ag.com\\\/einzigartige-ki-basierte-werbelosung-fur-handelsunternehmen-im-neuen-showroom-von-retail-dus-vorgestellt\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/einzigartige-ki-basierte-werbelosung-fur-handelsunternehmen-im-neuen-showroom-von-retail-dus-vorgestellt\\\/\",\"url\":\"https:\\\/\\\/online-software-ag.com\\\/einzigartige-ki-basierte-werbelosung-fur-handelsunternehmen-im-neuen-showroom-von-retail-dus-vorgestellt\\\/\",\"name\":\"Einzigartige KI-basierte Werbel\u00f6sung f\u00fcr Handelsunternehmen im neuen Showroom von Retail+ DUS vorgestellt - 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