{"id":75652,"date":"2025-09-11T12:25:14","date_gmt":"2025-09-11T10:25:14","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=75652"},"modified":"2026-03-24T12:52:25","modified_gmt":"2026-03-24T11:52:25","slug":"prestigeenterprise-porta-i-media-per-la-vendita-al-dettaglio-a-4-400-negozi-in-rete","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/it\/prestigeenterprise-bringt-retail-media-in-4-400-netto-filialen\/","title":{"rendered":"PRESTIGEenterprise porta i media per la vendita al dettaglio in 4.400 negozi Netto"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Heidelberg, 11 settembre 2025 +++ <\/strong>Online Software AG e Netto Marken-Discount stabiliscono insieme una pietra miliare nella comunicazione digitale al dettaglio. Con la connessione di 4.400 negozi Netto alla piattaforma SSP1 di One Tech Group tramite il software PRESTIGEenterprise, i media retail di Netto Marken-Discount possono ora essere prenotati in modo programmatico e completo nel punto vendita per la prima volta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Netto utilizza le sue aree digitali instore - schermi nelle zone di cassa e stele all'ingresso - e mantiene la responsabilit\u00e0 dei contenuti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Inoltre, le campagne dei partner industriali possono essere autorizzate in modo flessibile. L'interazione tra PRESTIGEenterprise e SSP1 apre processi standardizzati, playout guidato dai dati e reportistica trasparente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Christina Stylianou, responsabile della comunicazione aziendale di Netto Marken-Discount, spiega: \u201eOgni settimana 21,5 milioni di persone fanno acquisti nei nostri 4.400 negozi in Germania. Aprendo il nostro spazio pubblicitario digitale a nuovi settori, stiamo creando interessanti opportunit\u00e0 per i marchi di avere una presenza ad alto raggio e accattivante direttamente nell'ambiente dello shopping.\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing of Moments (MoM), specialista dei media per il commercio e la vendita al dettaglio, sostiene la creazione e la commercializzazione della rete di media per la vendita al dettaglio di Netto Marken-Discount. L'amministratore delegato Benedikt Bla\u00df sottolinea: \u201cIl collegamento della piattaforma One Tech Group tramite PRESTIGEenterprise crea con Netto Marken-Discount una delle pi\u00f9 grandi reti di media al dettaglio in Germania. Le campagne degli inserzionisti endemici e non endemici raggiungono con Netto Marken-Discount ben il 25% della popolazione tedesca in un momento rilevante\u201c.\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I vantaggi in sintesi:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Prenotazione programmatica di spazi instore<\/li>\n\n\n\n<li>Combinazione flessibile di autopromozione e campagne di settore<\/li>\n\n\n\n<li>Raggiungimento di 21,5 milioni di contatti con i clienti a settimana<\/li>\n\n\n\n<li>Processi standardizzati e pianificazione rapida delle campagne<\/li>\n\n\n\n<li>Reporting digitale su gruppi target, vendite e impatto<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Background tecnico<\/strong><br>Con PRESTIGEenterprise, Online Software AG fornisce la piattaforma standard per la comunicazione digitale all'interno dei punti vendita, dagli schermi alle etichette elettroniche per gli scaffali, fino ai sistemi di chioschi interattivi. One Tech Group fornisce l'infrastruttura programmatica con SSP1. Marketing of Moments (MoM) \u00e8 responsabile del marketing, della gestione delle campagne e della reportistica per i partner del settore.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><strong>Informazioni su Netto Marken-Discount<\/strong><br>Con circa 4.400 negozi, oltre 88.500 dipendenti, 21,5 milioni di clienti a settimana e un fatturato di 17,6 miliardi di euro, Netto Marken-Discount \u00e8 una delle aziende leader nel settore della vendita al dettaglio di prodotti alimentari in Germania. Con circa 5.000 articoli e un'attenzione particolare ai prodotti freschi, Netto vanta la pi\u00f9 ampia selezione di prodotti alimentari nel panorama dei discount. Netto \u00e8 un partner PAYBACK: I punti possono essere raccolti in tutti i negozi Netto, nel negozio online Netto e su netto-reisen.de. L'assunzione di responsabilit\u00e0 fa parte della cultura aziendale di Netto, che si concentra su quattro aree principali: Impegno comunitario e sociale, cooperazione equa, uso attento delle risorse e allineamento della strategia di acquisto agli aspetti della sostenibilit\u00e0. Netto \u00e8 partner del WWF Germania.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Informazioni su Online Software AG<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sviluppo di soluzioni per il commercio all'ingrosso e al dettaglio internazionale. L'azienda di medie dimensioni con sede a Heidelberg supporta i rivenditori da oltre 30 anni con soluzioni software per la pubblicit\u00e0 professionale nei negozi e, con oltre 65.000 installazioni in 35 Paesi, \u00e8 leader di mercato nel campo della comunicazione cross-mediale in-store e della promozione delle vendite. Con il software <strong>PRESTIGEimpresa<\/strong> il software online offre una piattaforma di comunicazione per rivolgersi ai clienti presso il POS, che comprende sia i supporti classici che quelli digitali.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-50eac3a5 wp-block-group-is-layout-grid\">\n<p class=\"wp-container-content-2155ee95 wp-block-paragraph\"><strong>Ulteriori informazioni:<\/strong><br>Software online AG<br>Galileistrasse 1<br>69115 Heidelberg, Germania<br>info@online-software-ag.de<br>www.online-software-ag.de<\/p>\n\n\n\n<p class=\"wp-container-content-231de088 wp-block-paragraph\"><br>Sandy Heinzmann<br>Responsabile marketing<br>T. +49 06221 40508-682<br>M. +49 151 1500 9975<br>sandy.heinzmann@online-software-ag.de<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Stele_3-scaled-e1774257506898.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1527\" height=\"1709\" data-id=\"78036\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Stele_3-scaled-e1774257506898.png\" alt=\"Netto Retail Media\" class=\"wp-image-78036\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Stele_3-scaled-e1774257506898.png 1527w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Stele_3-scaled-e1774257506898-268x300.png 268w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Stele_3-scaled-e1774257506898-915x1024.png 915w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Stele_3-scaled-e1774257506898-768x860.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Stele_3-scaled-e1774257506898-1372x1536.png 1372w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Stele_3-scaled-e1774257506898-11x12.png 11w\" sizes=\"(max-width: 1527px) 100vw, 1527px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/08\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone-scaled.jpg\"><img decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"75668\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/08\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone-683x1024.jpg\" alt=\"\" class=\"wp-image-75668\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/08\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone-683x1024.jpg 683w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/08\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone-200x300.jpg 200w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/08\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone-768x1151.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/08\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone-1025x1536.jpg 1025w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/08\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone-1367x2048.jpg 1367w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/08\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone-8x12.jpg 8w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/08\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone-scaled.jpg 1709w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/a><\/figure>\n<\/figure>\n<\/div>\n<\/div>\n\n\n\n\n\n<figure class=\"wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex is-layout-flow wp-block-column-is-layout-flow wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\"><\/figure>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Heidelberg, 11. September 2025 +++ Die Online Software AG und Netto Marken-Discount setzen gemeinsam einen Meilenstein in der digitalen Handelskommunikation. Mit der Anbindung von 4.400 Netto-Filialen an die SSP1-Plattform der [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":75694,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-75652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PRESTIGEenterprise bringt Retail Media in 4.400 Netto-Filialen - Online Software AG<\/title>\n<meta name=\"description\" content=\"Die Online Software AG hat ihren neuen Firmensitz in der Heidelberger Bahnstadt bezogen. 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