{"id":75655,"date":"2025-09-15T10:27:39","date_gmt":"2025-09-15T08:27:39","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=75655"},"modified":"2025-09-18T09:56:08","modified_gmt":"2025-09-18T07:56:08","slug":"online-software-ag-ha-rilasciato-linterfaccia-ssp1-per-i-media-di-vendita-al-dettaglio-su-pos","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/it\/online-software-ag-released-ssp1-schnittstelle-fuer-retail-media-am-pos\/","title":{"rendered":"La capacit\u00e0 multi-SSP di PRESTIGEenterprise trasforma finalmente Retail Media in un garante dei ricavi per i retailer \"brick-and-mortar\"."},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Per la prima volta, l'ultima versione della soluzione di marketing PRESTIGEenterprise per i negozi al dettaglio consente di realizzare ricavi diretti attraverso la visualizzazione di un'ampia gamma di campagne di marketing sui supporti digitali dei POS.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Heidelberg, 15 settembre 2025 +++ <\/strong>L'innovativa funzionalit\u00e0 multi-SSP, la prima connessione in assoluto dei media POS digitali nella vendita al dettaglio a diverse piattaforme di prenotazione, consente ai rivenditori di collegare il proprio inventario pubblicitario a diverse piattaforme di prenotazione simultaneamente. L'ampia gamma di partner pubblicitari per le prenotazioni che ne deriva consente un marketing ottimale dell'infrastruttura pubblicitaria del rivenditore.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'integrazione in diverse piattaforme dal lato dell'offerta, come Framen o SSP1 di One Tech Group, consente una connessione ottimale agli ecosistemi pubblicitari programmatici. In futuro, le aziende del settore retail non solo potranno utilizzare i loro schermi in-store per i propri contenuti, ma anche rilasciarli in modo flessibile per le campagne prenotate dall'industria, mantenendo il pieno controllo sulla riproduzione nel proprio mercato.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il risultato: vendite aggiuntive grazie alle prenotazioni dei media al dettaglio, senza compromettere la vostra comunicazione.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eCon la capacit\u00e0 multi-SSP di PRESTIGEenterprise, stiamo creando l'equilibrio perfetto per i rivenditori: massima flessibilit\u00e0, pieno controllo e potenziale di vendita aggiuntivo attraverso l'integrazione nelle campagne programmatiche di media retail e stiamo perseguendo con coerenza il percorso di connessione dell'infrastruttura pubblicitaria dei nostri clienti a tutte le SSP importanti\u201c, spiega J\u00fcrgen Berens von Rautenfeld, CEO di Online Software AG.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per Martin Liebetrau, amministratore delegato della societ\u00e0 di marketing BrandLogistics.NET, l'interfaccia \u00e8 stata un importante investimento per il futuro. \u201eIn qualit\u00e0 di proprietari dell'interfaccia SSP1, garantiamo il funzionamento e ci occupiamo della creazione e della manutenzione continua degli inventari, in modo che i rivenditori debbano fare il minor sforzo possibile. Con PRESTIGEenterprise come software di segnaletica e la nostra interfaccia, i rivenditori sono immediatamente pronti per la vendita al dettaglio. Allo stesso tempo, investiamo in ulteriori connessioni SSP per aprire ulteriori opzioni di prenotazione e, se necessario, forniamo supporto per il marketing agli inserzionisti endemici e non endemici.<strong> -<\/strong> secondo le specifiche del rivenditore, al momento giusto, nel posto giusto e con il contenuto giusto\u201c.\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eRiteniamo che la combinazione di PRESTIGEenterprise, una delle principali soluzioni di digital signage, e la connessione alla nostra piattaforma sia un passo decisivo per i rivenditori brick-and-mortar nell'implementazione delle loro strategie di media retail in-store. I rivenditori ne traggono un duplice vantaggio: mantengono il pieno controllo del loro spazio e allo stesso tempo creano i prerequisiti per controllare eventuali prenotazioni pubblicitarie e generare ulteriori entrate pubblicitarie\u201c, aggiunge Daniel Siegmund, amministratore delegato di One Tech Group GmbH.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dall'IO-based al programmatico<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Finora le prenotazioni pubblicitarie presso i POS erano prevalentemente basate sull'IO: Tempi di esecuzione, budget e contenuti venivano concordati manualmente, in modo prevedibile ma rigido. La nuova interfaccia della piattaforma supply-side di One Tech Group porta l'approccio programmatico nel retail tramite SSP1: gli spazi pubblicitari vengono prenotati, ottimizzati e visualizzati automaticamente, sulla base dei dati e in tempo reale. Ne beneficiano non solo i grandi marchi, ma anche le campagne e le reti pi\u00f9 piccole, che possono accedere a una comunicazione mirata con i clienti nei punti vendita.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Informazioni su Online Software AG<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sviluppo di soluzioni per il commercio all'ingrosso e al dettaglio internazionale. L'azienda di medie dimensioni con sede a Heidelberg supporta i rivenditori con soluzioni software per la pubblicit\u00e0 professionale nei negozi da oltre 25 anni ed \u00e8 leader di mercato nel campo della comunicazione cross-mediale nei negozi e della promozione delle vendite con oltre 65.000 installazioni in 35 Paesi. Con il software <strong>PRESTIGEimpresa<\/strong> il software online offre una piattaforma di comunicazione per rivolgersi ai clienti presso il POS, che comprende sia i supporti classici che quelli digitali.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-d21d8400 wp-block-group-is-layout-grid\">\n<p class=\"wp-container-content-f3db1ecf wp-block-paragraph\"><strong>Ulteriori informazioni:<\/strong><br>Software online AG<br>Galileistrasse 1<br>69115 Heidelberg, Germania<br>info@online-software-ag.de<br>www.online-software-ag.de<\/p>\n\n\n\n<p class=\"wp-container-content-2027fe46 wp-block-paragraph\"><br>Sandy Heinzmann<br>Responsabile marketing<br>T. +49 06221 40508-682<br>M. +49 151 1500 9975<br>sandy.heinzmann@online-software-ag.de<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Online-Software-Ag_SSP1_Retail-Media_KI-1024x683-1.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"75769\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Online-Software-Ag_SSP1_Retail-Media_KI-1024x683-1.jpg\" alt=\"\" class=\"wp-image-75769\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Online-Software-Ag_SSP1_Retail-Media_KI-1024x683-1.jpg 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Online-Software-Ag_SSP1_Retail-Media_KI-1024x683-1-300x200.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Online-Software-Ag_SSP1_Retail-Media_KI-1024x683-1-768x512.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Online-Software-Ag_SSP1_Retail-Media_KI-1024x683-1-18x12.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/OnlineSOftwareAG_Retail-Media-4-1-1024x1024-1.jpg\"><img decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"75768\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/OnlineSOftwareAG_Retail-Media-4-1-1024x1024-1.jpg\" alt=\"\" class=\"wp-image-75768\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/OnlineSOftwareAG_Retail-Media-4-1-1024x1024-1.jpg 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/OnlineSOftwareAG_Retail-Media-4-1-1024x1024-1-300x300.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/OnlineSOftwareAG_Retail-Media-4-1-1024x1024-1-150x150.jpg 150w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/OnlineSOftwareAG_Retail-Media-4-1-1024x1024-1-768x768.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/OnlineSOftwareAG_Retail-Media-4-1-1024x1024-1-12x12.jpg 12w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone_quer-1024x683-1.jpg\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"75767\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone_quer-1024x683-1.jpg\" alt=\"\" class=\"wp-image-75767\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone_quer-1024x683-1.jpg 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone_quer-1024x683-1-300x200.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone_quer-1024x683-1-768x512.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone_quer-1024x683-1-18x12.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/figure>\n<\/div><\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Erstmalig ist es mit der neuesten Version der Marketingl\u00f6sung PRESTIGEenterprise f\u00fcr den station\u00e4ren Einzelhandel m\u00f6glich, direkte Erl\u00f6se \u00fcber die Einspielung unterschiedlichster Marketingkampagnen auf digitalen POS Medien zu realisieren. Heidelberg, 15. [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":75695,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-75655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Multi-SSP-F\u00e4higkeit von PRESTIGEenterprise macht Retail Media endlich zum Erl\u00f6sgaranten f\u00fcr den station\u00e4ren Einzelhandel - Online Software AG<\/title>\n<meta name=\"description\" content=\"Die Online Software AG hat ihren neuen Firmensitz in der Heidelberger Bahnstadt bezogen. 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