{"id":77536,"date":"2026-02-05T11:26:04","date_gmt":"2026-02-05T10:26:04","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=77536"},"modified":"2026-02-05T14:14:39","modified_gmt":"2026-02-05T13:14:39","slug":"online-software-ag-porta-lapproccio-crossmediale-al-cliente-e-lautomazione-dei-media-di-vendita-al-dettaglio-a-euroshop-2026","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/it\/online-software-ag-bringt-medienuebergreifende-kundenansprache-und-retail-media-automatisierung-auf-die-euroshop-2026\/","title":{"rendered":"Online Software AG porta l'approccio crossmediale al cliente e l'automazione dei media di vendita al dettaglio alla EuroShop 2026"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Heidelberg, 03\/02\/2026<\/strong> +++ Online Software AG, leader di mercato per il software di comunicazione cross-mediale POS, parteciper\u00e0 nuovamente alla EuroShop - la pi\u00f9 grande e importante fiera al mondo per il settore del commercio al dettaglio - a D\u00fcsseldorf nel 2026. I visitatori troveranno l'azienda in <strong>Padiglione 6, Stand A28<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Particolare attenzione sar\u00e0 dedicata al tema dei media retail presso il POS: alla EuroShop, Online Software presenter\u00e0 PRESTIGEenterprise, una soluzione di marketing che trasforma per la prima volta le campagne programmatiche di media retail presso il POS in un modello di guadagno affidabile per il retail stazionario. L'innovativa funzionalit\u00e0 multi-SSP consente di collegare in parallelo i media digitali del POS a diverse piattaforme di prenotazione e quindi di commercializzare in modo significativamente pi\u00f9 ampio l'inventario pubblicitario. I rivenditori mantengono il pieno controllo sui contenuti e sui budget, mentre i marchi beneficiano di processi di prenotazione semplici e di un targeting preciso direttamente sul touchpoint. Uno degli utenti di successo dell'interfaccia SSP per le campagne media retail \u00e8 un rivenditore di generi alimentari con oltre 7.000 schermi in pi\u00f9 di 4.000 negozi, il che lo rende una delle pi\u00f9 grandi reti di media retail in Germania.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tuttavia, l'attenzione si concentrer\u00e0 anche sulle numerose funzioni della piattaforma di successo PRESTIGEenterprise, un software che consente ai rivenditori di gestire in modo efficiente l'approccio al cliente attraverso tutti i mezzi di comunicazione rilevanti nella vendita al dettaglio fissa: schermi digitali e canali mediatici di vendita al dettaglio, applicazioni mobili, ESL e materiale pubblicitario stampato.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con PRESTIGEenterprise, i rivenditori si concentrano sull'automazione e sulla scalabilit\u00e0: una volta impostata, la piattaforma software gestisce e controlla le campagne, i contenuti pubblicitari e i media di output in modo centralizzato. I processi che prima richiedevano molto tempo e interventi manuali ora si svolgono automaticamente e su tutti i media. Grazie alla connessione con i dati POS, le prestazioni possono essere misurate in tempo reale, per prendere decisioni migliori e aumentare in modo misurabile le vendite in loco.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I visitatori di EuroShop 2026 potranno sperimentare dal vivo come PRESTIGEenterprise automatizza i processi e sfrutta il potenziale dei media al dettaglio. Online Software AG sar\u00e0 a disposizione durante la fiera per dimostrazioni dal vivo, discussioni tecniche ed esempi pratici.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/online-software-ag.com\/it\/euroshop-2026\/\">Per saperne di pi\u00f9 sull'EuroShop 2026<\/a><\/p>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Informazioni su Online Software AG<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sviluppo di soluzioni per il commercio all'ingrosso e al dettaglio internazionale. L'azienda di medie dimensioni con sede a Heidelberg supporta i rivenditori con soluzioni software per la pubblicit\u00e0 professionale nei negozi da oltre 25 anni ed \u00e8 leader di mercato nel campo della comunicazione cross-mediale nei negozi e della promozione delle vendite con oltre 65.000 installazioni in 35 Paesi. Con il software <strong>PRESTIGEimpresa<\/strong> il software online offre una piattaforma di comunicazione per rivolgersi ai clienti presso il POS, che comprende sia i supporti classici che quelli digitali.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-d21d8400 wp-block-group-is-layout-grid\">\n<p class=\"wp-container-content-f3db1ecf wp-block-paragraph\"><strong>Ulteriori informazioni:<\/strong><br>Software online AG<br>Galileistrasse 1<br>69115 Heidelberg, Germania<br>info@online-software-ag.de<br>www.online-software-ag.de<\/p>\n\n\n\n<p class=\"wp-container-content-2027fe46 wp-block-paragraph\"><br>Sandy Heinzmann<br>Responsabile marketing<br>T. +49 06221 40508-682<br>M. +49 151 1500 9975<br>sandy.heinzmann@online-software-ag.de<\/p>\n<\/div>\n\n\n\n<div style=\"height:61px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:44.45%\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/02\/Bild-1-e1770286298431.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/02\/Bild-1-e1770286298431-1024x682.png\" alt=\"Stand Euroshop 2026 di Online Software AG\" class=\"wp-image-77549\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:22.22%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Heidelberg, 03.02.2026 +++ Die Online Software AG, Marktf\u00fchrer f\u00fcr medien\u00fcbergreifende POS-Kommunikationssoftware, nimmt auch 2026 wieder an der EuroShop teil \u2013 der weltweit gr\u00f6\u00dften und wichtigsten Messe f\u00fcr den Einzelhandel in [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":77549,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-77536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Online Software AG bringt medien\u00fcbergreifende Kundenansprache und Retail-Media-Automatisierung auf die EuroShop 2026 - Online Software AG<\/title>\n<meta name=\"description\" content=\"Die Online Software AG hat ihren neuen Firmensitz in der Heidelberger Bahnstadt bezogen. 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