{"id":77658,"date":"2026-02-12T09:36:51","date_gmt":"2026-02-12T08:36:51","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=77658"},"modified":"2026-03-31T08:51:32","modified_gmt":"2026-03-31T06:51:32","slug":"con-prestigeenterprise-piu-di-7-000-monitor-pos-di-netto-vengono-programmati","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/it\/mit-prestigeenterprise-werden-ueber-7-000-pos-monitore-von-netto-programmatisch\/","title":{"rendered":"Con PRESTIGEenterprise, pi\u00f9 di 7.000 monitor POS di Netto Marken-Discount sono programmati per essere utilizzati in modo efficiente."},"content":{"rendered":"

L'interfaccia ADXM consente la pubblicit\u00e0 programmatica all'interno del punto vendita in tutta la rete Netto<\/em><\/em><\/p>\n\n\n\n


Heidelberg, 12 febbraio 2026 +++<\/strong> Netto Marken-Discount ha posto una pietra miliare nella comunicazione digitale al dettaglio nel 2025 con la connessione di oltre 4.000 negozi Netto all'interfaccia multimediale al dettaglio PRESTIGEenterprise. Il discount ha utilizzato l'interfaccia AdxM fornita da BrandLogistics.NET, che consente, tra l'altro, la connessione all'SSP1 di One Tech Group. La rete \u00e8 stata continuamente ampliata e oltre 7.000 display possono ora essere prenotati dai brand partner per campagne programmatiche di retail media.<\/p>\n\n\n\n

Netto mette a disposizione le sue aree digitali instore per le campagne di comunicazione al dettaglio - schermi nelle zone di cassa e stele all'ingresso - e mantiene la responsabilit\u00e0 dei contenuti. Le offerte e le informazioni generali dell'azienda sono integrate da campagne di partner industriali. Lo specialista del commercio e dei media al dettaglio, Marketing of Moments GmbH, \u00e8 responsabile della commercializzazione e dell'operativit\u00e0 delle campagne programmatiche sugli inventari di Netto Marken-Discount, in collaborazione con la sede centrale di Netto Marken-Discount ed EDEKA.<\/p>\n\n\n\n

Con PRESTIGEenterprise, Online Software AG fornisce la piattaforma standard per la comunicazione digitale all'interno del punto vendita, dagli schermi alle etichette elettroniche per gli scaffali, fino ai sistemi interattivi per i chioschi. L'interazione tra PRESTIGEenterprise e AdxM apre processi standardizzati, playout guidato dai dati e reportistica trasparente.<\/p>\n\n\n\n

Ogni settimana, 21,5 milioni di persone fanno acquisti negli oltre 4.000 negozi presenti in Germania. Aprendo gli spazi pubblicitari digitali a nuovi settori, Netto offre ai marchi interessanti opportunit\u00e0 di essere presenti direttamente nell'ambiente dello shopping con un'ampia portata e un alto livello di attenzione.<\/p>\n\n\n\n

Informazioni su Netto Marken-Discount<\/strong>
Con circa 4.400 negozi, oltre 88.500 dipendenti, 21,5 milioni di clienti a settimana e un fatturato di 17,6 miliardi di euro, Netto Marken-Discount \u00e8 una delle aziende leader nel settore della vendita al dettaglio di prodotti alimentari in Germania. Con circa 5.000 articoli e un'attenzione particolare ai prodotti freschi, Netto ha la pi\u00f9 grande selezione di prodotti alimentari nel settore discount. Netto \u00e8 un partner PAYBACK: I punti possono essere raccolti in tutti i negozi Netto, nel negozio online Netto e su netto-reisen.de. L'assunzione di responsabilit\u00e0 fa parte della cultura aziendale di Netto, che si concentra su quattro aree principali: l'impegno sociale, la cooperazione equa, l'uso attento delle risorse e l'allineamento della strategia di acquisto agli aspetti della sostenibilit\u00e0. Netto \u00e8 partner del WWF Germania.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Informazioni su Online Software AG<\/strong> <\/p>\n\n\n\n

Sviluppo di soluzioni per il commercio all'ingrosso e al dettaglio internazionale. L'azienda di medie dimensioni con sede a Heidelberg supporta i rivenditori con soluzioni software per la pubblicit\u00e0 professionale nei negozi da oltre 25 anni ed \u00e8 leader di mercato nel campo della comunicazione cross-mediale nei negozi e della promozione delle vendite con oltre 65.000 installazioni in 35 Paesi. Con il software PRESTIGEimpresa<\/strong> il software online offre una piattaforma di comunicazione per rivolgersi ai clienti presso il POS, che comprende sia i supporti classici che quelli digitali. <\/p>\n\n\n\n

\n

Ulteriori informazioni:<\/strong>
Software online AG
Galileistrasse 1
69115 Heidelberg, Germania
info@online-software-ag.de
www.online-software-ag.de<\/p>\n\n\n\n


Sandy Heinzmann
Responsabile marketing
T. +49 06221 40508-682
M. +49 151 1500 9975
sandy.heinzmann@online-software-ag.de<\/p>\n<\/div>\n\n\n\n

\n
<\/div>\n<\/div>\n\n\n\n
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\"Netto<\/a><\/figure>\n\n\n\n
\"Netto\"<\/a><\/figure>\n<\/figure>","protected":false},"excerpt":{"rendered":"

ADXM-Schnittstelle erm\u00f6glicht programmatische Instore-Werbung im gesamten Netto-Netzwerk Heidelberg, 12. Februar 2026 +++ Netto Marken-Discount setzte 2025 mit der Anbindung von \u00fcber 4.000 Netto-Filialen an die Retail Media-Schnittstelle von PRESTIGEenterprise einen […]<\/p>\n","protected":false},"author":9,"featured_media":78148,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-77658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"\nMit PRESTIGEenterprise werden \u00fcber 7.000 POS-Monitore von Netto Marken-Discount programmatisch - Online Software AG<\/title>\n<meta name=\"description\" content=\"Die Online Software AG hat ihren neuen Firmensitz in der Heidelberger Bahnstadt bezogen. 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