{"id":78073,"date":"2026-03-30T09:17:27","date_gmt":"2026-03-30T07:17:27","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=78073"},"modified":"2026-06-18T13:06:27","modified_gmt":"2026-06-18T11:06:27","slug":"piu-di-un-self-checkout-approccio-digitale-al-cliente-al-carrello-della-spesa","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/it\/blog\/mehr-als-self-checkout-digitale-kundenansprache-am-einkaufswagen\/","title":{"rendered":"Pi\u00f9 di un semplice self-checkout: approccio digitale al cliente nel carrello della spesa"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Da un \u201ecaloroso benvenuto\u201c a una campagna professionale di retail media: ecco le opportunit\u00e0 offerte da FastLaner &amp; Co.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il lavoro su Scan &amp; Go va avanti da anni. Nel frattempo sono stati sperimentati molti approcci che sono poi scomparsi dal mercato. Molti problemi di dentizione hanno ostacolato l'idea. EDEKA ha testato l'Easy-Shopper o \u201eWhiz Cart\u201c, REWE il \u201eCatch!, <a href=\"https:\/\/retail-optimiser.de\/edekas-netto-testet-app-basiertes-einkaufswagen-schloss-von-wanzl\/\">Netto<\/a> ha testato carrelli della spesa intelligenti con un'app. Pi\u00f9 di recente, all'inizio del 2026, \u00e8 stato installato un sistema di self-checkout intelligente sul carrello della spesa in un negozio di alimentari. <a href=\"https:\/\/www.stores-shops.de\/technology\/smart-store\/v-markt-testet-self-checkout-technologien-in-muenchen\/\">V-Market a Monaco<\/a> testato.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Anche molte soluzioni per il FastLaner di Wanzl - un'unit\u00e0 maniglia con schermo da 10\u201c e scanner manuale - erano esposte in diversi stand della EuroShop 2026. Infine, Wanzl stessa ha dedicato al suo carrello della spesa un'ampia area di presentazione nel proprio stand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Perch\u00e9 l'argomento \u00e8 cos\u00ec interessante<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong style=\"color: inherit;\">Acquisto rapido senza ritardi<\/strong>&nbsp;con cassa automatica<\/li>\n\n\n\n<li><strong style=\"color: inherit;\">con un ridotto impiego di personale<\/strong> Particolarmente interessante nelle ore non di punta<\/li>\n\n\n\n<li><strong style=\"color: inherit;\">Raccogliere facilmente i dati degli acquirenti<\/strong> e conoscere meglio il cliente<\/li>\n\n\n\n<li>e ora nuovo: <strong style=\"color: inherit;\">Promozione <\/strong>dove viene presa la decisione di acquisto<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Perch\u00e9 i carrelli della spesa con display sono importanti in questo momento<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Il commercio al dettaglio \u00e8 sotto pressione: aumento delle aspettative, calo dell'attenzione, crescente concorrenza dell'e-commerce. Il carrello della spesa con schermo offre una nuova opportunit\u00e0 perch\u00e9 raggiunge i clienti esattamente dove vengono prese le decisioni: al momento dell'acquisto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alla EuroShop abbiamo utilizzato il FastLaner di Wanzl come esempio per dimostrare le possibilit\u00e0 di rivolgersi ai clienti con pubblicit\u00e0 sullo schermo e la moderna tecnologia di vendita al dettaglio che pu\u00f2 essere utilizzata in modo efficace.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le possibili applicazioni vanno ben oltre la pubblicit\u00e0 tradizionale:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong style=\"color: inherit;\">Campagne che attirano l'attenzione<\/strong> direttamente all'inizio dell'acquisto<\/li>\n\n\n\n<li><strong style=\"color: inherit;\">Riproduzione pubblicitaria dinamica<\/strong> (programmatici e mirati)<\/li>\n\n\n\n<li><strong style=\"color: inherit;\">Integrazione di app per lo shopping<\/strong> sul display<\/li>\n\n\n\n<li><strong style=\"color: inherit;\">Scansione dei prodotti con valore aggiunto<\/strong> (Info, allergeni, ricette)<\/li>\n\n\n\n<li><strong style=\"color: inherit;\">Cross-selling e upselling<\/strong> al momento giusto<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Il fattore decisivo: La comunicazione avviene <strong>legati al contesto e in tempo reale.<\/strong> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Vantaggio competitivo grazie al posizionamento precoce<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Perch\u00e9 per i rivenditori conviene iniziare i test con largo anticipo? Chi espande la propria attivit\u00e0 in anticipo crea nuove fonti di guadagno. Chi effettua i test in anticipo acquisisce esperienza. Chi integra le soluzioni in anticipo si assicura spazi pubblicitari<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Fastlaner-tutorial.mp4\"><\/video><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5 idee per la promozione sui carrelli della spesa<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;Grazie alle soluzioni di PRESTIGEenterprise, il Wanzl diventa un \u201cFastlaner\u201d:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>per uno spazio mediatico al dettaglio controllabile in modo programmatico<\/li>\n\n\n\n<li>per un supporto proattivo alle vendite<\/li>\n\n\n\n<li>l'assistente digitale per il cliente<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ecco quanto pu\u00f2 essere intelligente l\u2019integrazione tra comunicazione sui prezzi e comunicazione pubblicitaria nel carrello della spesa!<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:20% auto\"><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"574\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock-1024x574.png\" alt=\"\" class=\"wp-image-78103 size-full\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock-1024x574.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock-300x168.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock-768x431.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock-18x10.png 18w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock.png 1370w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>1. partenza forte: idee per lo shopping quando si sblocca<\/strong><br>Quando l'auto viene sbloccata, si avvia automaticamente un'accattivante campagna a schermo intero. Perfetta per ottenere la massima visibilit\u00e0, sia come messaggio del concessionario che come pubblicit\u00e0 del marchio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 20%\"><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong><strong>2. split display: utilizzo per app e pubblicit\u00e0<\/strong><\/strong><br>Le playlist promozionali da un lato e le app per lo shopping dall'altro creano benefici e monetizzazione allo stesso tempo. Mentre le liste della spesa e le campagne di sconti creano vantaggi per i clienti, i messaggi pubblicitari vengono contemporaneamente trasmessi sullo schermo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-haendlerwerbung.png\"><img decoding=\"async\" width=\"1024\" height=\"561\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-haendlerwerbung-1024x561.png\" alt=\"\" class=\"wp-image-78114 size-full\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-haendlerwerbung-1024x561.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-haendlerwerbung-300x164.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-haendlerwerbung-768x421.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-haendlerwerbung-18x10.png 18w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-haendlerwerbung.png 1401w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:20% auto\"><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-retail-media.png\"><img decoding=\"async\" width=\"1024\" height=\"557\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-retail-media-1024x557.png\" alt=\"\" class=\"wp-image-78116 size-full\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-retail-media-1024x557.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-retail-media-300x163.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-retail-media-768x418.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-retail-media-18x10.png 18w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-retail-media.png 1383w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong><strong><strong>3. media al dettaglio: Gestione dinamica delle campagne<\/strong><\/strong><\/strong><br>I media per il retail sono integrati in modo programmatico e continuamente aggiornati. Le campagne prenotate dall'industria del marchio vengono riprodotte esattamente per il cliente, in tempo reale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 20%\"><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong><strong><strong><strong>4. scansione del prodotto: Informazioni aggiuntive con valore aggiunto<\/strong><\/strong><\/strong><\/strong><br>Se il cliente scansiona un prodotto, appaiono immediatamente informazioni rilevanti come ingredienti, allergeni o idee per le ricette. Il contesto batte la pubblicit\u00e0 tradizionale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-naehrwerte.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"548\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-naehrwerte-1024x548.png\" alt=\"\" class=\"wp-image-78117 size-full\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-naehrwerte-1024x548.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-naehrwerte-300x160.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-naehrwerte-768x411.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-naehrwerte-18x10.png 18w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-naehrwerte.png 1406w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:20% auto\"><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-cross.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"544\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-cross-1024x544.png\" alt=\"\" class=\"wp-image-78120 size-full\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-cross-1024x544.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-cross-300x159.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-cross-768x408.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-cross-18x10.png 18w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-cross.png 1415w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong><strong><strong><strong><strong>5\u00b0 scansione del prodotto: Campagne con il massimo impulso alle vendite<\/strong><\/strong><\/strong><\/strong><\/strong><br>Con la scansione del prodotto, il cliente attiva campagne di cross-selling mirate - consigli sui prodotti e messaggi sul marchio che innescano acquisti aggiuntivi e d'impulso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tre esempi di applicazione specifici per lo schermo di Wanzl FastLaner<\/strong><\/h2>\n\n\n<p>Con le soluzioni di PRESTIGEenterprise, il carrello della spesa diventa uno spazio pubblicitario gestibile a livello di programmazione, un supporto attivo alle vendite nel punto vendita e un assistente digitale per gli acquisti dei clienti. La comunicazione sui prezzi e quella pubblicitaria si integrano direttamente tra loro, senza soluzione di continuit\u00e0.<\/p>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-LEH.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-LEH.png\" alt=\"Online Software AG FastLaner LEH\" class=\"wp-image-78078\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-LEH.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-LEH-300x300.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-LEH-150x150.png 150w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-LEH-768x768.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-LEH-12x12.png 12w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-DIY.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-DIY.png\" alt=\"Online Software AG FastLaner fai da te\" class=\"wp-image-78081\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-DIY.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-DIY-300x300.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-DIY-150x150.png 150w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-DIY-768x768.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-DIY-12x12.png 12w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-FURNITURE.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-FURNITURE.png\" alt=\"Online Software AG FastLaner FURNITURE\" class=\"wp-image-78082\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-FURNITURE.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-FURNITURE-300x300.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-FURNITURE-150x150.png 150w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-FURNITURE-768x768.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-FURNITURE-12x12.png 12w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusione: Smart Cart - Il touchpoint sottovalutato nel punto vendita<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Il carrello della spesa \u00e8 uno degli ultimi canali di comunicazione inutilizzati nella vendita al dettaglio fissa, con una portata di 100 % per visita. I media per la vendita al dettaglio al carrello della spesa collegano <strong style=\"color: inherit;\">Monetizzazione attraverso le entrate pubblicitarie<\/strong>, <strong style=\"color: inherit;\">Una migliore guida per i clienti<\/strong> e <strong style=\"color: inherit;\">Cestini della spesa pi\u00f9 alti<\/strong>. In breve: <strong>Pi\u00f9 vendite per cliente - senza spazi di vendita aggiuntivi.<\/strong><\/p>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns:20% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/06\/Sandy-Heinzmann-768x1024.png\" alt=\"\" class=\"wp-image-78433 size-full\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/06\/Sandy-Heinzmann-768x1024.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/06\/Sandy-Heinzmann-225x300.png 225w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/06\/Sandy-Heinzmann-9x12.png 9w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/06\/Sandy-Heinzmann.png 1086w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>L'autore<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sandy Heinzmann sostiene da oltre 15 anni lo sviluppo digitale del retail \"bricks-and-mortar\". La sua attenzione si concentra sul modo in cui la tecnologia, la comunicazione e l'esperienza del cliente possono interagire con successo nel punto vendita. Presso Online Software AG, si occupa di temi quali i media per la vendita al dettaglio, la segnaletica digitale, i cartellini dei prezzi elettronici, l'automazione e l'intelligenza artificiale. Nei suoi articoli specialistici, combina l'esperienza di progetti di vendita al dettaglio con le attuali tendenze del mercato e della tecnologia. Il suo obiettivo \u00e8 quello di fornire una chiara comprensione di sviluppi complessi e di fornire spunti pratici ai rivenditori e alle organizzazioni di vendita al dettaglio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/in\/sandy-heinzmann\/\">Collegamento con Sandy Heinzmann su LinkedIn<\/a><\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Vom \u201eHerzlichen Willkommen\u201c bis zur professionellen Retail-Media-Kampagne \u2013 diese M\u00f6glichkeiten bieten FastLaner &amp; Co. Seit Jahren wird am Thema Scan &amp; Go gearbeitet. Viele Ans\u00e4tze wurden inzwischen gepr\u00fcft und sind [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":78103,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,81],"tags":[],"class_list":["post-78073","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mehr als Self-Checkout: Digitale Kundenansprache am Einkaufswagen - Online Software AG<\/title>\n<meta name=\"description\" content=\"Vom \u201eherzlichen Willkommen\u201c bis zur professionellen Retail-Media-Kampagne \u2013 diese M\u00f6glichkeiten bieten FastLaner &amp; Co.Seit Jahren wird am Thema Scan &amp; Go gearbeitet. 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EDEKA testete den Easy-Shopper oder auch \u201eWhiz Cart\u201c, REWE den \u201eCatch!, Netto testete smarte Einkaufswagen mit App. Zuletzt wurde Anfang 2026 ein intelligentes Self-Checkout System am Einkaufswagen in einem V-Markt in M\u00fcnchen getestet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/it\/blog\/piu-di-un-self-checkout-approccio-digitale-al-cliente-al-carrello-della-spesa\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mehr als Self-Checkout: Digitale Kundenansprache am Einkaufswagen - Online Software AG\" \/>\n<meta property=\"og:description\" content=\"Vom \u201eherzlichen Willkommen\u201c bis zur professionellen Retail-Media-Kampagne \u2013 diese M\u00f6glichkeiten bieten FastLaner &amp; Co.Seit Jahren wird am Thema Scan &amp; Go gearbeitet. 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EDEKA testete den Easy-Shopper oder auch \u201eWhiz Cart\u201c, REWE den \u201eCatch!, Netto testete smarte Einkaufswagen mit App. Zuletzt wurde Anfang 2026 ein intelligentes Self-Checkout System am Einkaufswagen in einem V-Markt in M\u00fcnchen getestet.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/online-software-ag.com\/it\/blog\/piu-di-un-self-checkout-approccio-digitale-al-cliente-al-carrello-della-spesa\/\" \/>\n<meta property=\"og:site_name\" content=\"Online Software AG\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-30T07:17:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-18T11:06:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1370\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Julia Strauch\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Julia Strauch\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/blog\\\/mehr-als-self-checkout-digitale-kundenansprache-am-einkaufswagen\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/blog\\\/mehr-als-self-checkout-digitale-kundenansprache-am-einkaufswagen\\\/\"},\"author\":{\"name\":\"Julia Strauch\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#\\\/schema\\\/person\\\/52179fb15851dddd1031d829e2e464b2\"},\"headline\":\"Mehr als Self-Checkout: Digitale Kundenansprache am Einkaufswagen\",\"datePublished\":\"2026-03-30T07:17:27+00:00\",\"dateModified\":\"2026-06-18T11:06:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/blog\\\/mehr-als-self-checkout-digitale-kundenansprache-am-einkaufswagen\\\/\"},\"wordCount\":717,\"publisher\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/blog\\\/mehr-als-self-checkout-digitale-kundenansprache-am-einkaufswagen\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/online-software-ag.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Online-SOftware-AG-FastLaner-Unlock.png\",\"articleSection\":[\"Allgemein\",\"Blog\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/blog\\\/mehr-als-self-checkout-digitale-kundenansprache-am-einkaufswagen\\\/\",\"url\":\"https:\\\/\\\/online-software-ag.com\\\/blog\\\/mehr-als-self-checkout-digitale-kundenansprache-am-einkaufswagen\\\/\",\"name\":\"Mehr als Self-Checkout: Digitale Kundenansprache am Einkaufswagen - Online Software AG\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/blog\\\/mehr-als-self-checkout-digitale-kundenansprache-am-einkaufswagen\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/blog\\\/mehr-als-self-checkout-digitale-kundenansprache-am-einkaufswagen\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/online-software-ag.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Online-SOftware-AG-FastLaner-Unlock.png\",\"datePublished\":\"2026-03-30T07:17:27+00:00\",\"dateModified\":\"2026-06-18T11:06:27+00:00\",\"description\":\"Vom \u201eherzlichen Willkommen\u201c bis zur professionellen Retail-Media-Kampagne \u2013 diese M\u00f6glichkeiten bieten FastLaner & Co.Seit Jahren wird am Thema Scan & Go gearbeitet. 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EDEKA ha testato l'Easy-Shopper o \u201eWhiz Cart\u201c, REWE ha testato il \u201eCatch!\", Netto ha testato carrelli della spesa intelligenti con un'app. Pi\u00f9 recentemente, all'inizio del 2026, \u00e8 stato testato un sistema di self-checkout intelligente su carrelli della spesa in un supermercato V-Markt di Monaco.","breadcrumb":{"@id":"https:\/\/online-software-ag.com\/blog\/mehr-als-self-checkout-digitale-kundenansprache-am-einkaufswagen\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/online-software-ag.com\/blog\/mehr-als-self-checkout-digitale-kundenansprache-am-einkaufswagen\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/online-software-ag.com\/blog\/mehr-als-self-checkout-digitale-kundenansprache-am-einkaufswagen\/#primaryimage","url":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock.png","contentUrl":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock.png","width":1370,"height":768,"caption":"Online Software AG FastLaner Unlock"},{"@type":"BreadcrumbList","@id":"https:\/\/online-software-ag.com\/blog\/mehr-als-self-checkout-digitale-kundenansprache-am-einkaufswagen\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/online-software-ag.com\/"},{"@type":"ListItem","position":2,"name":"Mehr als Self-Checkout: Digitale Kundenansprache am Einkaufswagen"}]},{"@type":"WebSite","@id":"https:\/\/online-software-ag.com\/#website","url":"https:\/\/online-software-ag.com\/","name":"Software online AG","description":"","publisher":{"@id":"https:\/\/online-software-ag.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/online-software-ag.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/online-software-ag.com\/#organization","name":"Software online AG","url":"https:\/\/online-software-ag.com\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/online-software-ag.com\/#\/schema\/logo\/image\/","url":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/08\/OSAG_Logo_RGB_mit_Firmenname.png","contentUrl":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/08\/OSAG_Logo_RGB_mit_Firmenname.png","width":1469,"height":874,"caption":"Online Software AG"},"image":{"@id":"https:\/\/online-software-ag.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/online-software-ag.com\/#\/schema\/person\/52179fb15851dddd1031d829e2e464b2","name":"Julia Strauch"}]}},"_links":{"self":[{"href":"https:\/\/online-software-ag.com\/it\/wp-json\/wp\/v2\/posts\/78073","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/online-software-ag.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/online-software-ag.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/online-software-ag.com\/it\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/online-software-ag.com\/it\/wp-json\/wp\/v2\/comments?post=78073"}],"version-history":[{"count":83,"href":"https:\/\/online-software-ag.com\/it\/wp-json\/wp\/v2\/posts\/78073\/revisions"}],"predecessor-version":[{"id":78662,"href":"https:\/\/online-software-ag.com\/it\/wp-json\/wp\/v2\/posts\/78073\/revisions\/78662"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/online-software-ag.com\/it\/wp-json\/wp\/v2\/media\/78103"}],"wp:attachment":[{"href":"https:\/\/online-software-ag.com\/it\/wp-json\/wp\/v2\/media?parent=78073"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/online-software-ag.com\/it\/wp-json\/wp\/v2\/categories?post=78073"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/online-software-ag.com\/it\/wp-json\/wp\/v2\/tags?post=78073"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}