{"id":12361,"date":"2024-10-09T09:47:40","date_gmt":"2024-10-09T07:47:40","guid":{"rendered":"https:\/\/online-software-ag.com\/?page_id=12361"},"modified":"2026-06-25T12:39:42","modified_gmt":"2026-06-25T10:39:42","slug":"retailmedia","status":"publish","type":"page","link":"https:\/\/online-software-ag.com\/nl\/retail-media\/","title":{"rendered":"Media"},"content":{"rendered":"
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Eenvoudig. Advertentieruimte. Markt.\n PRESTIGE\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Uitgebreide retailmediacampagnes op het POS
- van printen tot digital signage<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\n <\/i><\/span>\n\n Nu aanvragen<\/a>\n\n <\/i><\/span>\n\n<\/div>\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Een trend die maar \u00e9\u00e9n richting kent:\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\nnaar boven.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Advertentieprestaties nemen toe. Inkomsten groeien. Omzet stijgt. Dit zijn slechts enkele van de voordelen van het vermarkten van advertentieruimte op het POS. Het is dus geen wonder dat, volgens een onderzoek van Merkle, 85 % van de adverteerders uit de consumentengoederenindustrie hun investeringen in retail mediamarketing zullen verhogen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Het recept voor succes: <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Media <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Retailmedia op het POS maakt het mogelijk om de juiste boodschap op het juiste moment op de juiste plaats bij de juiste klanten te krijgen. \n

\n\nMet PRESTIGEenterprise kunnen uw reclamepartners zowel digitale als gedrukte advertentieruimte reserveren en zo complementaire campagnes realiseren. En dat met slechts enkele muisklikken.

\n\nAls winkelier behoudt u nog steeds de volledige controle en beslist u zelf welke inhoud wordt weergegeven; u hoeft het niet zonder uw eigen reclame te stellen, maar u geeft de retail mediacampagnes zoveel tijd als u kunt missen.

\n\nZet je digitale advertentie-inventaris om in afzonderlijke inkomstenstromen. \n<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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PRESTIGEenterprise brengt
Retailmedia op meer dan 7.000 schermen
in meer dan 4.000 Netto winkels<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\n <\/i><\/span>\n\n Persbericht<\/a>\n\n <\/i><\/span>\n\n<\/div>\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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De voordelen <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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in detail<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\n <\/i><\/span>\n\n Begin nu met uw reis naar retailmedia<\/a>\n\n <\/i><\/span>\n\n<\/div>\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nieuwe inkomsten.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Met behulp van onze oplossing kunt u van uw displays, steles, schapstoppers en andere digitale en gedrukte media een extra bron van inkomsten maken. Door de ruimtes te vermarkten, profiteert u van de budgetten van fabrikanten, merken en dienstverleners - en genereert u directe reclame-inkomsten.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Eenvoudig boeken.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Onze software biedt je partners een laagdrempelig boekingsproces. Ze hebben namelijk direct toegang tot de advertentieruimte op de kassa en kunnen hun campagnes met \u00e9\u00e9n druk op de knop opzetten. Technische voorkennis? Niet nodig. Lange inwerkperiodes? Geen van beide.

Dankzij deze flexibiliteit kunnen adverteerders razendsnel reageren op veranderingen in de markt om optimale resultaten te behalen. Dit verhoogt de bereidheid van fabrikanten, merken en dienstverleners om te boeken - en de advertentie-inkomsten voor jou als retailer.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Volledige controle.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Geen twijfel mogelijk: u wilt natuurlijk niet dat ongewenste inhoud op uw media wordt gepresenteerd. Met PRESTIGEenterprise behoudt u daarom altijd de volledige controle. Uiteindelijk beslist u altijd zelf welke van uw advertentieruimtes worden gebruikt met uw eigen inhoud of die van derden - en in welke verhouding.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Gerichte aanpak.\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Met retailmedia worden klanten aangesproken op precies de juiste touchpoints en direct voor of tijdens de aankoopbeslissing. Maar dat is nog niet alles: met onze oplossing worden de media op een aanvullende manier ingezet, precies op het moment dat de gewenste doelgroep daadwerkelijk aan het winkelen is.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Nauwkeurig volgen.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Welke retailcampagne had welk effect? Dankzij POS-gegevens en trackingtools kunnen deze conclusies direct worden getrokken en gedeeld. Het resultaat: retailmediamaatregelen die continu kunnen worden geoptimaliseerd en lonend zijn voor zowel de retailer als de adverteerder. In de waarste zin van het woord.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Verhoogde verkoop.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Samen zorgen de voordelen die we je hier presenteren voor meer verkoop in je winkels. De eenvoudige boeking, tracking en gerichte crossmediale aanpak maken onze retailmediaoplossing een sterke aanvulling op het klanttraject - en zorgen ervoor dat dit traject een sterke verkoop genereert.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Webinar - Aanbeveling<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Retailmedia op het POS - inzichten en strategie\u00ebn <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Moderatie: <\/b>Gerd Betz
\n\nGasten:<\/b> Dr. Frank Thiedig, POS-Retail Media Consultant, Dr. Klaus HoIger Kille, Retail Media Expert
\n\nDatum:<\/b> 25 september 2025

\n\nIn de 2 uur durende websessie \u201eRetail Media at the POS\u201c komt u te weten welke ontwikkelingen op dit moment retailmedia vormgeven, waarom het POS de meest effectieve reclamelocatie is, hoe het de afgelopen maanden is veranderd en welke nieuwe kansen in-store media retailers bieden. Onze experts zullen praktische inzichten, concrete voorbeelden en direct realiseerbare kennis geven. In de Expert Talk \u201eMulti-SSP - Beste oplossing voor POS campagnes?\u201c leggen ze uit hoe meer dan 4.000 schermen bij Netto Marken-Discounter retail media campagnes streamen, hoe de verschillende SSP interfaces werken en waarom dit een game changer is voor retailers. \n\n<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\n <\/i><\/span>\n\n Vraag de webinaropname gratis aan<\/a>\n\n <\/i><\/span>\n\n<\/div>\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Einfach. Werbefl\u00e4chen. Vermarkten. PRESTIGE Umfassende Retail Media Kampagnen am POS \u2013 vom Druck bis hin zu Digital Signage Jetzt anfragen Ein Trend, der nur eine Richtung kennt: nach oben. Die […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-12361","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nRetail-Media-Software - Online Software AG<\/title>\n<meta name=\"description\" content=\"Professionelle Werbeanzeigen am Point of Sale: Mit unserer Retail-Media-Software managen Sie Ihre gesamte POS-Werbung. \u25ba Jetzt informieren!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/nl\/retailmedia\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retail-Media-Software - Online Software AG\" \/>\n<meta property=\"og:description\" content=\"Professionelle Werbeanzeigen am Point of Sale: Mit unserer Retail-Media-Software managen Sie Ihre gesamte POS-Werbung. \u25ba Jetzt informieren!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/online-software-ag.com\/nl\/retailmedia\/\" \/>\n<meta property=\"og:site_name\" content=\"Online Software AG\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-25T10:39:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/10\/OnlineSoftwareAG_PRESTIGEenterprise-Retail-Media-2-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/online-software-ag.com\/retail-media\/\",\"url\":\"https:\/\/online-software-ag.com\/retail-media\/\",\"name\":\"Retail-Media-Software - 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