{"id":76181,"date":"2025-10-30T11:05:02","date_gmt":"2025-10-30T10:05:02","guid":{"rendered":"https:\/\/online-software-ag.com\/?page_id=76181"},"modified":"2025-12-29T15:29:58","modified_gmt":"2025-12-29T14:29:58","slug":"cross-merchandising","status":"publish","type":"page","link":"https:\/\/online-software-ag.com\/nl\/lexikon\/cross-merchandising\/","title":{"rendered":"Cross-Merchandising"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"76181\" class=\"elementor elementor-76181\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-02d2524 elementor-section-content-space-between wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"02d2524\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0b544df\" data-id=\"0b544df\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd9770a elementor-widget-tablet__width-inherit switch-dark elementor-widget elementor-widget-heading\" data-id=\"fd9770a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">POS Lexicon<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd2249f wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"cd2249f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3e7988\" data-id=\"e3e7988\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14b381b elementor-widget-tablet__width-inherit switch-dark elementor-widget elementor-widget-heading\" data-id=\"14b381b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Cross-Merchandising<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce19490 elementor-widget elementor-widget-text-editor\" data-id=\"ce19490\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Cross-Merchandising<\/strong> (Duits: <em>Cross-selling<\/em> of <em>Cross-marketing<\/em>) verwijst naar het plaatsen van complementaire producten op een gemeenschappelijk verkooppunt om impulsaankopen te stimuleren en de verkoop te verhogen. Door verwante artikelen handig te combineren (bijv. pasta naast tomatensaus) en deze te promoten, worden klanten aangemoedigd om extra producten te kopen die ze misschien nog niet op hun boodschappenlijstje hadden staan. Deze verkoopstrategie verbetert de klantervaring en verhoogt de gemiddelde winkelwaarde. Digitale oplossingen zoals <strong>PRESTIGE-onderneming<\/strong> cross-merchandising ondersteunen door zinvolle productcombinaties te plannen en deze te distribueren naar de digitale displays.<\/p><p>De voordelen van cross merchandising op een rij:<\/p><ul><li>- Ori\u00ebntatie &amp; gemak: Klanten krijgen nuttige informatie over het product direct bij het verkooppunt.<\/li><li>- Meer verkoop: Dankzij de juiste aanbevelingen vergeten klanten geen aankopen.<\/li><li>- Impulsaankoopbevordering: Aanbevelingen bevorderen impulsaankopen door eindklanten.<\/li><li>- De klantervaring verbeteren: klanten profiteren van de informatie die je verstrekt.<\/li><li>- Restvoorraad verminderen: Zwakkere producten krijgen meer aandacht en verkopen doordat ze dicht bij de bestsellers liggen.<\/li><li>- Emotionele enscenering: Harmonieuze productwerelden stimuleren het verlangen om te kopen en maken aanbiedingen tastbaar.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72e1abb elementor-widget elementor-widget-text-editor\" data-id=\"72e1abb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Online Software AG is uw sterke partner voor POS-marketingoplossingen. Onze <a title=\"POS-marketing software\" href=\"\/nl\/software\/\"><span style=\"text-decoration: underline;\">POS-marketing software<\/span><\/a> PRESTIGEenterprise ondersteunt u met de volgende functies:<\/p><ul><li>- <span style=\"text-decoration: underline;\"><a title=\"POS-oplossingen\" href=\"\/nl\/oplossingen\/\">POS-oplossingen<\/a><\/span><\/li><li>- <span style=\"text-decoration: underline;\"><a title=\"Digitale bewegwijzeringsoplossingen\" href=\"\/nl\/oplossingen\/digitale-bewegwijzering\/\">Digitale bewegwijzeringsoplossingen<\/a><\/span><\/li><li>- Oplossingen voor <span style=\"text-decoration: underline;\"><a title=\"digitale prijskaartjes\" href=\"\/nl\/elektronische-prijskaartjes\/\">digitale prijskaartjes<\/a><\/span> (VSV)<\/li><li>- <span style=\"text-decoration: underline;\"><a title=\"Oplossingen voor afdrukken\" href=\"\/nl\/oplossingen\/afdrukken\/\">Oplossingen voor afdrukken<\/a><\/span><\/li><li>- <span style=\"text-decoration: underline;\"><a title=\"Mobiele marketingoplossingen\" href=\"\/nl\/oplossingen\/mobiel\/\">Mobiele marketingoplossingen<\/a><\/span><\/li><li>- <a title=\"Mediaoplossingen voor de detailhandel\" href=\"\/nl\/retailmedia\/\"><span style=\"text-decoration: underline;\">Mediaoplossingen voor de detailhandel<\/span><\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-043bf5e elementor-section-full_width wrapper-wide section-normal elementor-section-height-default elementor-section-height-default default\" data-id=\"043bf5e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46dfce5\" data-id=\"46dfce5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76a88c2 wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"76a88c2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-86c5345\" data-id=\"86c5345\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc7c450 elementor-widget__width-initial elementor-widget elementor-widget-global elementor-global-77102 elementor-widget-heading\" data-id=\"fc7c450\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">U bent ge\u00efnteresseerd in <br>communicatie op het verkooppunt? <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-237a65c elementor-widget elementor-widget-global elementor-global-77105 elementor-widget-naylabutton\" data-id=\"237a65c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylabutton.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<!--  Button -->\n<div class=\"nayla-button fill icon-right  cursor-default\" >\n\n    <span class=\"left-icon\"><i aria-hidden=\"true\" class=\"material-icons md-arrow_outward\" data-md-icon=\"arrow_outward\"><\/i><\/span>\n\n    <a target=\"_self\" href=\"https:\/\/online-software-ag.com\/nl\/nieuwsbrief-registratie\/\">Abonneer je nu op de nieuwsbrief<\/a>\n\n    <span class=\"right-icon\"><i aria-hidden=\"true\" class=\"material-icons md-arrow_outward\" data-md-icon=\"arrow_outward\"><\/i><\/span>\n\n<\/div>\n<!--\/ Button -->\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55d91a3 wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"55d91a3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72407ca\" data-id=\"72407ca\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>POS Lexikon Cross Merchandising Cross Merchandising (deutsch: Querverkauf oder Quervermarktung) bezeichnet die Platzierung von komplement\u00e4ren Produkten an einem gemeinsamen Verkaufsort, um Impulsk\u00e4ufe zu f\u00f6rdern und den Umsatz zu steigern. Durch [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":75424,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-76181","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cross Merchandising - Online Software AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/nl\/lexicon\/cross-merchandising\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cross Merchandising - Online Software AG\" \/>\n<meta property=\"og:description\" content=\"POS Lexikon Cross Merchandising Cross Merchandising (deutsch: Querverkauf oder Quervermarktung) bezeichnet die Platzierung von komplement\u00e4ren Produkten an einem gemeinsamen Verkaufsort, um Impulsk\u00e4ufe zu f\u00f6rdern und den Umsatz zu steigern. 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