{"id":17361,"date":"2019-01-17T12:34:38","date_gmt":"2019-01-17T11:34:38","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=17361"},"modified":"2024-11-11T08:31:32","modified_gmt":"2024-11-11T07:31:32","slug":"prestige_partner_dag_op_het_juiste_moment_punten","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/nl\/prestige_partnertag_im_richtigen_augenblick_punkten\/","title":{"rendered":"PRESTIGE partnerdag: punten scoren op het juiste moment"},"content":{"rendered":"

De 13e PRESTIGE partnerdag was gevuld met onderwerpen over succesvolle communicatieconcepten op het POS en hoe retailers ook in de toekomst op het juiste moment punten kunnen scoren bij klanten.<\/em><\/p>\n\n\n\n

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Weinheim, 17 januari 2019 +++<\/strong> Onder het motto \"Moments of Truth - Punten scoren op het juiste moment\" kwamen experts uit de internationale detailhandel opnieuw bijeen in Heidelberg voor de PRESTIGE partnerdag van Online Software AG. Elk jaar bespreken klanten en partners van het softwarebedrijf onderwerpen die relevant zijn voor de stationaire detailhandel. Het branche-evenement, dat voor de dertiende keer plaatsvond, heeft zich de afgelopen jaren gevestigd als een vaste datum in de retailwereld.<\/p>\n\n\n\n

Prof. Dr. Oliver Janz, hoofd van de opleiding Retail and Textile Management aan de Hogeschool Heilbronn, belichtte de uitdagingen van digitalisering voor de fysieke detailhandel. Martin Heinzmann van modewinkel Hagemeyer - onlangs door Textilwirtschaft erkend als een van de top 100 digitale pioniers in de mode-industrie - sprak over nieuwe, crossmediale concepten die de detailhandel transformeren in een derde plaats voor klanten. Ramon Teixid\u00f3 deed verslag van de creatie van nieuwe klantcontactpunten bij Forum Sport, een van de grootste sportmodewinkels van Spanje, rekening houdend met het nieuwe zelfbeeld van klanten die altijd in het middelpunt van de belangstelling staan. Dirk Fa\u00dfbender en Bastian Sperlich spraken over de gloednieuwe Alexa skill \"Reiseb\u00fcro\" van sonnenklar.tv reisbureaus en welke invloed spraakassistenten in de toekomst zullen hebben op de toeristische sector. Kai Schumann van EDEKA Handelsgesellschaft Nord gaf inzicht in de implementatie van de verschillende vereisten van een co\u00f6peratie voor branchereclame.<\/p>\n\n\n\n

Tobias Weber deed verslag van de kostenbesparingen en verminderde werkdruk na de invoering van de PRESTIGEenterprise software bij M\u00f6bel Rieger, en Michael Sylvester, thought leader en lange tijd retail manager, besprak het digitale touchpoint potentieel in de internationale DIY retail.<\/p>\n\n\n\n

\"We zijn verheugd dat we ook dit jaar weer boeiende thema's konden vaststellen en als organisator van de PRESTIGE Partner Days onze klanten en partners een platform kunnen bieden voor een open uitwisseling van ervaringen. Met het eersteklas lezingenprogramma willen we innovatieve impulsen geven die de deelnemers mee naar huis kunnen nemen en verder kunnen ontwikkelen voor hun individuele bedrijven,\" zegt J\u00fcrgen Berens von Rautenfeld, CEO van Online Software AG. \"De universiteitscampus in Heidelberg biedt hiervoor de ideale innovatieve flair en onze drukbezochte borrel de avond ervoor biedt een uitstekend platform voor persoonlijke gesprekken en een intensieve uitwisseling van ervaringen tussen PRESTIGE-gebruikers in een ontspannen sfeer.\"<\/p>\n\n\n\n

Naast de presentaties uit de praktijk stond de presentatie van de nieuwe versie 6.0 van de softwareoplossing PRESTIGEenterprise centraal. Op de Experience Campus konden de deelnemers kennismaken met de groeiende analysefuncties van het softwareplatform, de opties voor mobiele apps en spraak en de nieuwe effici\u00ebnte hardwareplatforms.<\/p>\n\n\n\n

Over Online Software AG<\/strong><\/p>\n\n\n\n

Online Software AG is een innovatief softwarebedrijf dat gespecialiseerd is in de ontwikkeling van oplossingen voor de internationale groot- en detailhandel. Het middelgrote bedrijf uit Weinheim an der Bergstra\u00dfe ondersteunt retailers al meer dan 25 jaar met softwareoplossingen voor professionele instore advertising en is met meer dan 35.000 installaties in 35 landen marktleider op het gebied van crossmediale instore communicatie en verkoopbevordering. Met de  PRESTIGE-onderneming<\/strong><\/a> de online software biedt een communicatieplatform voor het aanspreken van klanten op het verkooppunt dat zowel traditionele media als digitale outputmedia omvat. De bekroonde software vormt zo de perfecte basis voor holistische communicatieconcepten, waarbij posters en etiketten worden ge\u00efntegreerd, evenals grootformaat schermen, videowalls, kassa- en weegschaalschermen, kiosksystemen, digitale schappen en elektronische schapetiketten (ESL) tot en met mobiele apparaten zoals smartphones, tablets en MDE's.<\/p>\n\n\n\n

Meer informatie:<\/span><\/p>\n\n\n\n

Online Software AG
Bergstrasse 31
69469 Weinheim, Duitsland
info@online-software-ag.de<\/a>
www.online-software-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Manager Marketing & Communicatie
T. +49 6201 9988-682
F. +49 6201 9988-77
sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Der 13. PRESTIGE Partnertag war gef\u00fcllt mit Themen rund um erfolgreiche Kommunikationskonzepte am POS und wie H\u00e4ndler auch in Zukunft beim Kunden im richtigen Augenblick punkten. Weinheim, 17. Januar 2019 […]<\/p>\n","protected":false},"author":8,"featured_media":70804,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[66],"tags":[],"class_list":["post-17361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"acf":[],"yoast_head":"\nPRESTIGE Partnertag: Im richtigen Augenblick punkten - Online Software AG<\/title>\n<meta name=\"description\" content=\"Online Software AG veranstaltete 13. 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