{"id":2579,"date":"2017-08-08T09:33:00","date_gmt":"2017-08-08T09:33:00","guid":{"rendered":"http:\/\/online-software-ag.com.w01737f0.kasserver.com\/erster-rewe-markt-in-luxemburg-spricht-kunden-digital-an\/"},"modified":"2024-11-08T16:02:51","modified_gmt":"2024-11-08T15:02:51","slug":"eerste-rewe-winkel-in-luxemburg-spreekt-klanten-digitaal-aan","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/nl\/erster-rewe-markt-in-luxemburg-spricht-kunden-digital-an\/","title":{"rendered":"Eerste REWE winkel in Luxemburg spreekt klanten digitaal aan"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>REWE:XL Hundertmark opent zijn eerste REWE winkel in Luxemburg en benadrukt ook het gebruik van moderne digitale kassacommunicatie met PRESTIGEenterprise.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/08\/OnlineSoftwareAG_REWE_Hundertmark_Fischtheke-1.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"514\" data-id=\"70731\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/08\/OnlineSoftwareAG_REWE_Hundertmark_Fischtheke-1.jpg\" alt=\"\" class=\"wp-image-70731\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/08\/OnlineSoftwareAG_REWE_Hundertmark_Fischtheke-1.jpg 800w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/08\/OnlineSoftwareAG_REWE_Hundertmark_Fischtheke-1-300x193.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/08\/OnlineSoftwareAG_REWE_Hundertmark_Fischtheke-1-768x493.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/08\/OnlineSoftwareAG_REWE_Hundertmark_Fischtheke-1-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/08\/OnlineSoftwareAG_REWE_Hundertmark_Fleischtheke-1.jpg\"><img decoding=\"async\" width=\"800\" height=\"348\" data-id=\"70732\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/08\/OnlineSoftwareAG_REWE_Hundertmark_Fleischtheke-1.jpg\" alt=\"\" class=\"wp-image-70732\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/08\/OnlineSoftwareAG_REWE_Hundertmark_Fleischtheke-1.jpg 800w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/08\/OnlineSoftwareAG_REWE_Hundertmark_Fleischtheke-1-300x131.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/08\/OnlineSoftwareAG_REWE_Hundertmark_Fleischtheke-1-768x334.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/08\/OnlineSoftwareAG_REWE_Hundertmark_Fleischtheke-1-18x8.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">Weinheim, 08 augustus 2017 +++<\/span> REWE:XL Hundertmark, de eerste REWE winkel die in april van dit jaar in Luxemburg is geopend, is ontworpen volgens de nieuwste criteria. Digitale elementen zijn een must. In totaal zijn er vijf schermen ge\u00efnstalleerd achter de servicebalie in de REWE winkel in Echternach, telkens \u00e9\u00e9n voor de vlees-, worst-, kaas-, vis- en warmhoudafdeling. Het succesvolle familiebedrijf Hundertmark is onderdeel van REWE West en betrekt daar ook de content die op de schermen wordt getoond. \"Op de middellange termijn willen we echter onze eigen regionale inhoud toevoegen aan het standaardprogramma dat op de schermen draait, zodat onze klanten zich thuis voelen,\" legt de zelfstandige ondernemer Bj\u00f6rn Hundertmark uit, die het bedrijf samen met zijn broers J\u00f6rg en Dirk Hundertmark in de tweede generatie runt. De digital signage software PRESTIGEenterprise van Online Software AG maakt deze regionale aanpassingen aan de instore afspeellijst, die door het hoofdkantoor is gespecificeerd, met weinig moeite mogelijk. Het gebruiksgemak maakt het ook eenvoudiger voor het personeel om kleine veranderingen zelf ter plekke door te voeren.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"Aangezien onze softwareoplossingen voornamelijk worden gebruikt door bedrijven met meerdere vestigingen, is deze flexibiliteit om snel, eenvoudig en onafhankelijk wijzigingen door te voeren erg belangrijk voor onze klanten\", legt J\u00fcrgen Berens von Rautenfeld, CEO van Online Software AG, uit. \"De mogelijkheid om gedifferentieerde gebruikersrollen met verschillende rechten toe te wijzen, zorgt ervoor dat alleen die wijzigingen en toevoegingen worden doorgevoerd waarvoor zij verantwoordelijk zijn.\"<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">REWE Hundertmark gebruikt al schermen bij de servicebalies in twee van zijn tien winkels in Rijnland-Palts. Echternach (Luxemburg) is nu de derde winkel met digitale elementen. De integratie van meer schermen is gepland voor de renovaties van 2017 en 2018 en voor een geplande nieuwe winkel. Daarnaast zullen in elk verbouwingsproject moderne weegschalen met twee schermen worden gebruikt, die ook zullen worden aangevuld met reclame op de klantendisplays. Vooral bij de servicebalies accepteren wachtende klanten dankbaar entertainment en informatie op de schermen van de weegschaal. Er is nauwelijks een betere plaats voor reclameboodschappen. Met PRESTIGEenterprise kan REWE Hundertmark ook eigen thema's op de weegschalen laten zien.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"Wij geloven in het succes van digitale reclame-elementen in de winkel. Want \u00e9\u00e9n ding is zeker: schermen maken nu algemeen deel uit van de moderne uitstraling van een supermarkt. Informatie en emotie spelen hier een belangrijke rol,\" benadrukt Bj\u00f6rn Hundertmark.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">Over Online Software AG<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Online Software AG is een innovatief softwarebedrijf dat gespecialiseerd is in de ontwikkeling van <a title=\"Digitale bewegwijzeringsoplossingen\" href=\"https:\/\/online-software-ag.com\/nl\/oplossingen\/digitale-bewegwijzering\/\">Digitale bewegwijzeringsoplossingen<\/a> voor de internationale groot- en detailhandel. Het middelgrote bedrijf uit Weinheim an der Bergstra\u00dfe ondersteunt retailers al meer dan 25 jaar met softwareoplossingen voor professionele winkelreclame en is marktleider op het gebied van crossmediale instore communicatie en verkoopbevordering met meer dan 35.000 installaties in 35 landen. Met de software PRESTIGEenterprise biedt de online software een communicatieplatform voor het aanspreken van klanten op het verkooppunt dat zowel traditionele media als digitale outputmedia omvat. De bekroonde software vormt zo de perfecte basis voor holistische communicatieconcepten, waarbij posters en etiketten, maar ook grootformaat schermen, videowalls, kassa- en weegschaalschermen, kiosksystemen, digitale schappen en elektronische schapetiketten (ESL) tot en met mobiele apparaten zoals smartphones, tablets en MDE's worden ge\u00efntegreerd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">Meer informatie:<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Online Software AG<br>Bergstrasse 31<br>69469 Weinheim, Duitsland<br><a href=\"mailto:info@online-software-ag.de\">info@online-software-ag.de<\/a><br><a href=\"https:\/\/online-software-ag.com\/nl\/\">www.online-software-ag.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sandy Heinzmann<br>Manager Marketing &amp; Communicatie<br>T. +49 6201 9988-682<br>F. +49 6201 9988-77<br><a href=\"mailto:sandy.heinzmann@online-software-ag.de\">sandy.heinzmann@online-software-ag.de<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>REWE:XL Hundertmark opent zijn eerste REWE winkel in Luxemburg en benadrukt ook het gebruik van moderne digitale kassacommunicatie met PRESTIGEenterprise.<\/p>","protected":false},"author":3,"featured_media":70838,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-2579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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