{"id":28695,"date":"2021-08-23T09:30:09","date_gmt":"2021-08-23T07:30:09","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=28695"},"modified":"2024-11-08T15:51:55","modified_gmt":"2024-11-08T14:51:55","slug":"anuga-2021-dierenwelzijn-tv","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/nl\/anuga-2021-tierwohl-tv\/","title":{"rendered":"Anuga 2021: Live beelden van de schuur tot het schap in de winkel - meer transparantie is niet mogelijk!"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>De livestream oplossing tierwohl.tv van Online Software AG zet een nieuwe standaard in het cre\u00ebren van transparantie in de veehouderij. Veel consumenten vertrouwen de live beelden uit de stal meer dan de vele keurmerken. De BVLH (Bundesverband des Lebensmitteleinzelhandels e.V.) presenteert de oplossing op Anuga.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2021\/08\/OnlineSoftwareAG_WEZ-139.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2021\/08\/OnlineSoftwareAG_WEZ-139-1024x683.jpg\" alt=\"\" class=\"wp-image-70418\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2021\/08\/OnlineSoftwareAG_WEZ-139-1024x683.jpg 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2021\/08\/OnlineSoftwareAG_WEZ-139-300x200.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2021\/08\/OnlineSoftwareAG_WEZ-139-768x512.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2021\/08\/OnlineSoftwareAG_WEZ-139-18x12.jpg 18w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2021\/08\/OnlineSoftwareAG_WEZ-139.jpg 1030w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2021\/08\/OnlineSoftwareAG_tierwohl.tv_EDEKACramer-14-2.jpg\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"70416\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2021\/08\/OnlineSoftwareAG_tierwohl.tv_EDEKACramer-14-2-1024x683.jpg\" alt=\"\" class=\"wp-image-70416\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2021\/08\/OnlineSoftwareAG_tierwohl.tv_EDEKACramer-14-2-1024x683.jpg 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2021\/08\/OnlineSoftwareAG_tierwohl.tv_EDEKACramer-14-2-300x200.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2021\/08\/OnlineSoftwareAG_tierwohl.tv_EDEKACramer-14-2-768x512.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2021\/08\/OnlineSoftwareAG_tierwohl.tv_EDEKACramer-14-2-18x12.jpg 18w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2021\/08\/OnlineSoftwareAG_tierwohl.tv_EDEKACramer-14-2.jpg 1030w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2021\/08\/Online-Software-AG_tierwohl.tv_EDEKAStiegler-1.jpg\"><img decoding=\"async\" width=\"600\" height=\"800\" data-id=\"70415\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2021\/08\/Online-Software-AG_tierwohl.tv_EDEKAStiegler-1.jpg\" alt=\"\" class=\"wp-image-70415\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2021\/08\/Online-Software-AG_tierwohl.tv_EDEKAStiegler-1.jpg 600w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2021\/08\/Online-Software-AG_tierwohl.tv_EDEKAStiegler-1-225x300.jpg 225w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2021\/08\/Online-Software-AG_tierwohl.tv_EDEKAStiegler-1-9x12.jpg 9w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2021\/08\/Online-Software-AG_tierwohl.tv_REWEHombergBudnik-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"800\" data-id=\"70417\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2021\/08\/Online-Software-AG_tierwohl.tv_REWEHombergBudnik-1.jpg\" alt=\"\" class=\"wp-image-70417\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2021\/08\/Online-Software-AG_tierwohl.tv_REWEHombergBudnik-1.jpg 600w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2021\/08\/Online-Software-AG_tierwohl.tv_REWEHombergBudnik-1-225x300.jpg 225w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2021\/08\/Online-Software-AG_tierwohl.tv_REWEHombergBudnik-1-9x12.jpg 9w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Weinheim, 23 augustus 2021 +++ <\/strong>Kun je geen levende varkens laten zien bij de vleesbalie? Maar dat kunt u wel! Consumenten willen transparantie die vertrouwen schept. Verantwoordelijke klanten weten dat de biefstuk niet aan de boom groeit en zijn daarom voorstander van livestreambeelden die tierwohl.tv rechtstreeks van de stal naar de supermarkt stuurt. Daarom kunnen klanten nu niet alleen legkippen bij het eierrek zien, maar ook melkkoeien tijdens hun dagelijkse voeding, strovarkens tijdens hun actieve buitenleven en kalkoenen in hun ruime verblijf. De transparantie van de live beelden versterkt het vertrouwen van de klant in de dierlijke producten en draagt bij aan de loyaliteit van de klant aan de retailer.<br>Bezoekers van Anuga kunnen de oplossing live ervaren op het BVLH Retail Forum (Boulevard, Stand 045).<br>Anuga is een van de grootste en belangrijkste vakbeurzen voor voeding en dranken ter wereld. Na een gedwongen onderbreking vanwege het coronavirus, zal het dit jaar plaatsvinden van 9-13 oktober 2021. In 2017 namen 7.405 bedrijven uit 107 landen deel op een bruto tentoonstellingsoppervlakte van 284.000 m\u00b2. Ongeveer 165.000 vakbezoekers uit 198 landen bezochten ANUGA 2017. Anuga 2021 slaat een nieuwe weg in met een hybride format: de vakbeurs wordt aangevuld met het digitale element Anuga @home. Volgens een recent bezoekersonderzoek onder meer dan 4.000 wereldwijde topinkopers is 88 procent van de respondenten van plan Anuga te bezoeken, waarvan 54 procent uitsluitend persoonlijk aanwezig wil zijn, terwijl 34 procent van plan is deel te nemen aan een mix van face-to-face en digitale formats.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Over tierwohl.tv<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">tierwohl.tv ondersteunt levensmiddelendetaillisten, slagers, slagerijen en veehouders bij het op een overtuigende en geloofwaardige manier communiceren aan consumenten over hun inzet voor meer dierenwelzijn. Het doel is om consumenten een onverbloemd beeld te geven van de veehouderij- en leefomstandigheden van de dieren waarvan ze het vlees kopen, waarvan ze de melk drinken en waarvan ze de eieren willen eten door middel van live tv terwijl ze voedsel kopen. En voor wiens producten ze bereid zijn meer geld uit te geven dan voor het vlees van een dier uit de anonieme bio-industrie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hiertoe biedt tierwohl.tv een platform voor boeren en detailhandelaren in voedingsmiddelen waarmee livestreams van de stal naar de schermen in de winkel van de detailhandelaar kunnen worden verzonden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De initiatiefnemer van de livestreamoplossing tierwohl.tv is Online Software AG, wiens marktleidende softwareplatform PRESTIGEenterprise het programma inclusief de livestreams individueel weergeeft op de schermen in speciaalzaken en supermarkten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meer informatie over <a href=\"http:\/\/www.tierwohl.tv\">www.tierwohl.tv<\/a>.<br><br><strong>Over Online Software AG<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ontwikkeling van oplossingen voor de internationale groothandel en detailhandel. Het middelgrote bedrijf uit Weinheim an der Bergstra\u00dfe ondersteunt retailers al meer dan 25 jaar met softwareoplossingen voor professionele winkelreclame en is marktleider op het gebied van crossmediale instore communicatie en verkoopbevordering met meer dan 35.000 installaties in 35 landen. Met de software <strong>PRESTIGE-onderneming<\/strong> de online software biedt een communicatieplatform voor het aanspreken van klanten op het verkooppunt, dat zowel klassieke media als digitale outputmedia omvat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Meer informatie:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Online Software AG<br>Bergstrasse 31<br>69469 Weinheim, Duitsland<br><a href=\"mailto:info@online-software-ag.de\">info@online-software-ag.de<\/a><br><a href=\"https:\/\/online-software-ag.com\/nl\/\">www.online-software-ag.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sandy Heinzmann<br>Manager Marketing &amp; Communicatie<br>T. +49 6201 9988-682<br>F. +49 6201 9988-77<br><a href=\"mailto:sandy.heinzmann@online-software-ag.de\">sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Die Livestream-L\u00f6sung tierwohl.tv der Online Software AG setzt bei der Schaffung von Transparenz in der Tierhaltung neue Ma\u00dfst\u00e4be. Viele Verbraucher vertrauen den Livebildern aus dem Stall mehr als den zahlreichen [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":70673,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,65],"tags":[],"class_list":["post-28695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-pressemeldungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Anuga 2021: Live-Bilder aus dem Stall ans Regal im Laden \u2013 mehr Transparenz geht nicht! - Online Software AG<\/title>\n<meta name=\"description\" content=\"tierwohl.tv unterst\u00fctzt den Lebensmitteleinzelhandel, Metzgereien sowie die tierhaltenden Erzeugerbetriebe dabei Transparenz zu schaffen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/nl\/anuga-2021-dierenwelzijn-tv\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Anuga 2021: Live-Bilder aus dem Stall ans Regal im Laden \u2013 mehr Transparenz geht nicht! 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