{"id":40223,"date":"2023-03-06T15:53:40","date_gmt":"2023-03-06T14:53:40","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=40223"},"modified":"2024-11-08T15:28:37","modified_gmt":"2024-11-08T14:28:37","slug":"euroshop-toptrends-2023-met-prestige","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/nl\/euroshop-top-trends-2023-mit-prestige\/","title":{"rendered":"EuroShop toptrends 2023 met PRESTIGE"},"content":{"rendered":"

Online software scoort met programmatic advertising voor retail media quality marketing, Scan & Go als smartphone-app en fabrikantonafhankelijke ESL-verbinding.<\/em><\/p>\n\n\n\n

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Heidelberg, 3 maart 2023 +++<\/strong> Online Software heeft wederom veel internationale bezoekers mogen verwelkomen op haar stand op EuroShop 2023. Meer dan 81.000 vakbezoekers kwamen dit jaar naar D\u00fcsseldorf om de nieuwste retailtrends live te ervaren.<\/p>\n\n\n\n

\"De topthema's voor bezoekers op EuroShop 2023 waren onder andere retail media quality marketing (programmatic advertising @ POS) samen met Axel Springer-dochter Framen en de fabrikantonafhankelijke verbinding van ons PRESTIGEenterprise-softwareplatform met elektronische schapetiketten (ESL) van marktleidende aanbieders\", legt J\u00fcrgen Berens von Rautenfeld, CEO van Online Software AG, uit. \"De integratie van een chatGPT-client voor de op AI gebaseerde autonome creatie van verkoopbevorderende digitale POS-reclame trok veel aandacht als een technische innovatie die voor het eerst werd gepresenteerd.\"<\/p>\n\n\n\n

Bezoekers toonden ook veel interesse in de zeer eenvoudig te implementeren Scan & Go-oplossing met een smartphone-app en het gebruik van mobiele apps om evenementen en functies digitaal te begeleiden. De tierwohl.tv-oplossing, die livestreams vanuit de stal direct op de kassa toont, was een blikvanger voor veel bezoekers - en niet alleen uit de foodretailsector. De oplossing is sinds 2020 klaar voor de markt en werd tijdens EuroShop voor het eerst op schaal getoond. In combinatie met de afgewogen kaas of het vlees is het ook mogelijk om relevante informatie over de boer te tonen.<\/p>\n\n\n\n

Of het nu gaat om elektronische schapetiketten (ESL) of gedrukte prijskaartjes, schermen of posters, kassa's, weegschalen of apps, contentbeheer is een uitdaging voor de gecentraliseerde marketing van grote detailhandelsbedrijven. Elk displaymedium wordt vaak geleverd met zijn eigen software als stand-alone oplossing. Het softwareplatform PRESTIGEenterprise kan daarentegen zowel worden gebruikt voor de planning en de verspreiding van digitale reclameboodschappen als voor het beheer van gedrukte media. PRESTIGEenterprise is dus de enige digital signage software ter wereld die ook kan afdrukken.<\/p>\n\n\n\n

PRESTIGEenterprise is meer dan alleen een content management systeem (CMS) voor digital signage en gedrukte media. Winkeliers hoeven niet te kiezen tussen digitale of gedrukte media op het POS. Beide media hebben hun plaats om klanten aan te spreken. Op de PRESTIGE Solution Campus laat Online Software zien dat het niet nodig is om voor elk medium aparte software te hebben en hoe PRESTIGEenterprise kan worden gebruikt om veel processen te automatiseren bij het maken van reclame voor schermen en posters.

Over Online Software AG<\/strong><\/p>\n\n\n\n

Ontwikkeling van oplossingen voor de internationale groothandel en detailhandel. Het middelgrote bedrijf uit Heidelberg ondersteunt retailers al meer dan 25 jaar met softwareoplossingen voor professionele winkelreclame en is marktleider op het gebied van crossmediale instore communicatie en verkoopbevordering met meer dan 35.000 installaties in 35 landen. Met de software PRESTIGE-onderneming<\/strong> de online software biedt een communicatieplatform voor het aanspreken van klanten op het verkooppunt, dat zowel klassieke media als digitale outputmedia omvat.<\/p>\n\n\n\n

Meer informatie:<\/strong><\/p>\n\n\n\n

Online Software AG
Forum 7
69126 Heidelberg, Duitsland
info@online-software-ag.de<\/a>
online-software-ag.nl<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Manager Marketing & Communicatie
T. +49 6221 40508-682
F. +49 6221 40508-777
sandy.heinzmann@online-software-ag.de<\/a><\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Online Software punktet mit programmatic advertising f\u00fcr Retail Media Qualit\u00e4tsvermarktung, Scan & Go als Smartphone-App und herstellerunabh\u00e4ngige ESL Anbindung. Heidelberg, 3. M\u00e4rz 2023 +++ Auf der EuroShop 2023 konnte Online […]<\/p>\n","protected":false},"author":8,"featured_media":70636,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,65],"tags":[],"class_list":["post-40223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-pressemeldungen"],"acf":[],"yoast_head":"\nEuroShop Top Trends 2023 mit PRESTIGE - Online Software AG<\/title>\n<meta name=\"description\" content=\"PRESTIGEenterprise von Online Software AG ist mehr als ein Content Management System (CMS) f\u00fcr Digital Signage und Print-Medien.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/nl\/euroshop-toptrends-2023-met-prestige\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EuroShop Top Trends 2023 mit PRESTIGE - 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