{"id":58570,"date":"2024-06-03T09:00:45","date_gmt":"2024-06-03T07:00:45","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=58570"},"modified":"2024-11-08T14:15:25","modified_gmt":"2024-11-08T13:15:25","slug":"pm-digitale-oversize-bij-hagemeyer","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/nl\/pm-digitale-uebergroesse-bei-hagemeyer\/","title":{"rendered":"Digitale oversize bij Hagemeyer"},"content":{"rendered":"

Indrukwekkende beeldscherminstallatie van maar liefst 7 meter hoog over twee verdiepingen. Hagemeyer is ge\u00efntegreerd in het bestaande IT-landschap en beheert de inhoud van de videowalls en alle andere schermen via het softwareplatform PRESTIGEenterprise van Online Software AG.<\/em><\/p>\n\n\n\n

<\/p>\n\n\n\n

Minden\/Heidelberg, 03\/06\/2024 +++<\/strong> Het modebedrijf Hagemeyer is een winkelmagneet in Minden. De lokale held heeft een groot verzorgingsgebied dat zich uitstrekt tot Hannover. Je kunt alleen zo succesvol zijn als je met je tijd meegaat en daarom heeft de modezaak al verschillende grote verbouwingen ondergaan. Als onderdeel van de herinrichting van de sportafdeling werd een 7 meter hoge en 3 meter brede videowall ge\u00efnstalleerd die twee verdiepingen met elkaar verbindt. De gigantische content wordt indrukwekkend scherp weergegeven op de 0,8 mm pixels en geeft de afdeling een episch gevoel.<\/p>\n\n\n\n

Maar dat is niet alles, er zijn ook andere videowalls en individuele schermen in de winkel die perfect passen in het ontwerp van de winkel en die een digitale touch toevoegen. Het aantal apparaten is van jaar tot jaar voortdurend gegroeid en daarmee ook de uitdaging om geschikte content te bieden. Daarom besloot Hagemeyer al in 2013 om het softwareplatform PRESTIGEenterprise te gebruiken voor het contentbeheer van zijn schermen en videowalls.<\/p>\n\n\n\n

\"Met de herinrichting hebben we sport een prominente aanwezigheid gegeven op 2.000 vierkante meter van ons pand en het digitaal laten zien. De videowall benadrukt de open plafonds op de 2e verdieping en geeft de ruimte een moderne hoogte. Over het algemeen geven de grote schermen en kleine videowalls onze modeafdelingen een levendige flair,\" legt Martin Heinzmann, COO bij Hagemeyer, uit. \"Stap voor stap hebben we alle schermen aangesloten op PRESTIGEenterprise. Dit maakt het veel gemakkelijker om de meer dan 20 schermen te beheren en aan te sturen.\"<\/p>\n\n\n\n

Naast sfeervolle modevideo's communiceert het bedrijf ook zijn eigen zorgen. Op verschillende plaatsen wordt bijvoorbeeld verwezen naar het eigen restaurant hermann's<\/em> waarnaar wordt verwezen. Bij de roltrappen staan digitale steles die afwisselend vloerinformatie en wervingsacties tonen: \"Word deel van het Hagemeyer-team...en solliciteer nu\" - een echt elegante integratie van werving in de reclamecommunicatie op de vloer. Vooral op de schermen bij de hoofdkassa, waar soms korte wachttijden zijn, wordt deze wervingscampagne getoond. Informatie over het barri\u00e8revrije parkeersysteem, nieuwe seizoensartikelen en klantenkaarten zijn op dit punt ook duidelijk zichtbaar voor wachtende klanten.<\/p>\n\n\n\n

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Online Software AG<\/strong><\/p>\n\n\n\n

Ontwikkeling van oplossingen voor de internationale groothandel en detailhandel. Het middelgrote bedrijf uit Heidelberg ondersteunt retailers al meer dan 25 jaar met softwareoplossingen voor professionele winkelreclame en is marktleider op het gebied van crossmediale instore communicatie en verkoopbevordering met meer dan 35.000 installaties in 35 landen. Met de software PRESTIGE-onderneming<\/strong> de online software biedt een communicatieplatform voor het aanspreken van klanten op het verkooppunt, dat zowel klassieke media als digitale outputmedia omvat.<\/p>\n\n\n\n

Meer informatie:<\/strong><\/p>\n\n\n\n

Online Software AG
Forum 7
69126 Heidelberg, Duitsland
info@online-software-ag.de<\/a>
online-software-ag.nl<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Manager Marketing & Communicatie
T. +49 6221 40508-682
F. +49 6221 40508-777
sandy.heinzmann@online-software-ag.de<\/a><\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Beeindruckende Displayinstallation ragt mit sportlichen 7 Metern \u00fcber zwei Stockwerke. Eingebunden in die bestehende IT-Landschaft managt Hagemeyer die Inhalte seiner Videowalls und aller anderen Bildschirme \u00fcber die Softwareplattform PRESTIGEenterprise der […]<\/p>\n","protected":false},"author":8,"featured_media":70606,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,65],"tags":[],"class_list":["post-58570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-pressemeldungen"],"acf":[],"yoast_head":"\nDigitale \u00dcbergr\u00f6\u00dfe bei Hagemeyer - Online Software AG<\/title>\n<meta name=\"description\" content=\"Zum perfektem Ladendesign mit Videowalls und Einzelbildschirmen. 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