{"id":67437,"date":"2020-03-05T08:00:00","date_gmt":"2020-03-05T07:00:00","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=67437"},"modified":"2024-11-08T16:25:09","modified_gmt":"2024-11-08T15:25:09","slug":"zzf-forum-2020-de-huisdierenindustrie-op-weg-naar-digitalisering","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/nl\/blog\/zzf-forum-2020-die-heimtierbrache-auf-dem-weg-in-die-digitalisierung\/","title":{"rendered":"ZZF Forum 2020: De huisdierenbranche op weg naar digitalisering"},"content":{"rendered":"<p class=\"wp-block-paragraph\">ZZF Forum 2020: De huisdierenbranche op weg naar digitalisering<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/Volker-Wissmann.jpg\" alt=\"Presentatie door Volker Wissmann op het ZZF huisdierenforum\" class=\"wp-image-67442\" title=\"Volker Wissmann - Lezing op het ZZF forum voor de huisdierenindustrie\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/Volker-Wissmann.jpg 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/Volker-Wissmann-300x200.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/Volker-Wissmann-768x512.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/Volker-Wissmann-18x12.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\"Blijf interessant en relevant: Hoe de huisdierenbranche mensen bereikt met slimme oplossingen\" was het motto van het tweedaagse vakevenement voor dierenspeciaalzaken, systeemcentra, fabrikanten, dierenverzorgers en andere dienstverleners. De huisdierenmarkt wordt steeds complexer: nieuwe technologie\u00ebn, nieuwe wettelijke voorschriften en vooral het veranderende koopgedrag van klanten zorgen ook in de huisdierenbranche voor een herbezinning. De factoren die gespecialiseerde zo\u00f6logische bedrijven zullen helpen om relevant te blijven voor hun klanten, waren dan ook onderwerp van verhitte discussies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Slimme oplossingen die gebruikt kunnen worden om mensen in de toekomst te bereiken, werden in tal van lezingen gepresenteerd. Toekomstdenker en retaildeskundige Volker Wissmann van Online Software AG liet zien hoe multimediamarketing kan werken in de retail. Hij had veel praktische voorbeelden bij zich. \"Verkopen met digitale media is mogelijk,\" zei hij en hij probeerde in zijn presentatie een brug te slaan tussen technologie en de huisdierenbranche. \"Het gebruik van nieuwe technologie\u00ebn in de dierentuinsector, zoals het gebruik van spraakassistenten bij de informatiebalie, moet kritisch worden bekeken op de voordelen ervan, maar blijven hangen in bestaande structuren terwijl de omgeving tegelijkertijd sterk verandert, is niet veelbelovend\", legde Wissmann uit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Winkeliers moeten openstaan voor nieuwe idee\u00ebn en onderzoeken welke nieuwe oplossingen ook geschikt zijn voor de huisdierenbranche. Als voorbeeld presenteerde Volker Wissmann het model&nbsp;<a href=\"https:\/\/tierwohl.tv\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>dierenwelzijn.tv<\/u><\/a>&nbsp;waar klanten op het verkooppunt via live tv een kijkje krijgen in de veehouderij en de leefomstandigheden van boerderijdieren. Een voorbeeld dat laat zien dat digitale oplossingen ook kunnen worden gebruikt om emoties over te brengen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.youtube.com\/watch?v=1Y0C7YPLD7M&amp;list=PLjkc3f8t_uilkWjE97OBJgheBEQHEg2pU&amp;index=4\" target=\"_blank\" rel=\"noreferrer noopener\">Volker Wissmann, CEO van Online Software AG, in een interview over multimediamarketing bij het verkooppunt (PoS).<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De&nbsp;<strong>ZZF forum voor de huisdierenindustrie<\/strong>&nbsp;is het belangrijkste jaarlijkse handelscongres voor dierenspeciaalzaken, dierenspeciaalzaakketens, groothandels en fabrikanten van dierbenodigdheden. Het biedt trainingen en is een ideaal communicatieplatform: elk jaar nemen ongeveer 150 marktdeelnemers uit de handel en productiebedrijven deel. Het volgende ZZF Pet Industry Forum vindt plaats van 2 tot 3 maart 2021.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.zzf.de\/presse\/pressemeldungen\" target=\"_blank\" rel=\"noreferrer noopener\">Officieel persbericht van de ZZF<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>ZZF Forum 2020: De huisdierenbranche op weg naar digitalisering<\/p>","protected":false},"author":1,"featured_media":70745,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[81],"tags":[],"class_list":["post-67437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ZZF-Forum 2020: Die Heimtierbrache auf dem Weg in die Digitalisierung - 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