{"id":68022,"date":"2021-05-03T11:35:00","date_gmt":"2021-05-03T09:35:00","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=68022"},"modified":"2024-11-08T16:06:35","modified_gmt":"2024-11-08T15:06:35","slug":"bosch-zet-in-op-digitale-elementen-in-het-nieuwe-shop-in-shop-concept","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/nl\/blog\/bosch-setzt-auf-digitale-elemente-im-neuen-shop-in-shop-konzept\/","title":{"rendered":"Bosch vertrouwt op digitale elementen in het nieuwe shop-in-shop concept"},"content":{"rendered":"
\"\"<\/a><\/figure>\n\n\n\n

Samen met winkelinrichtingsspecialist Wanzel en digital signage-expert Online Software heeft Bosch een nieuw shop-in-shop concept ontwikkeld dat digitale elementen bevat die uitnodigen tot interactie en klanten van advies voorzien. Voor 's werelds grootste fabrikant van doe-het-zelf-gereedschap stond de koppeling van digitale en vaste winkelervaringen centraal in het concept. Het doel was om een uitgebreide doe-het-zelf-winkelervaring te cre\u00ebren die de voordelen van online retail combineert met de speciale kenmerken van fysieke winkels.<\/p>\n\n\n\n

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De klant vindt drie gebieden onder \u00e9\u00e9n gesymboliseerd dak: de wereld van inspiratie, de projectwereld en de productwereld. In de opvallende display bovenaan de gondel Een wereld aan inspiratie en idee\u00ebn,<\/strong> de nieuwste machines van Bosch worden weergegeven onder een videowall bestaande uit 3 naast elkaar geplaatste schermen. Aan elke machine is een zoemer toegewezen. Wanneer deze wordt ingedrukt, verschijnt de bijbehorende inhoud voor het apparaat op het scherm erboven. Van creatieve toepassingsbeelden en inspirerende korte video's tot technische gegevens, klanten krijgen uitgebreide input.<\/p>\n<\/div>\n\n\n\n

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\"\"<\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n

<\/a>Naast de wereld van inspiratie, onder de kop Projectidee\u00ebn<\/strong> Er is nog een groot scherm aan de muur bevestigd, dat kan worden geactiveerd met twee zoemers. Zoemer 1 leidt naar de online communitypagina van Bosch, waar de leden hun favoriete projecten presenteren, inclusief de materialen en machines die ze gebruiken. Zoemer 2 leidt de klant naar de online shop van de bouwmarkt die hij op dat moment bezoekt. Als ze producten of materialen missen in de voorraad van de winkel, kunnen ze deze onmiddellijk bestellen met slechts een paar klikken en ze vervolgens laten bezorgen. Natuurlijk kunnen klanten ook direct in de winkel kennismaken met de wereld van Bosch producten.<\/p>\n\n\n\n

Aan de andere kant van het Bosch \"kleine huis\", klanten in de Product wereld<\/strong>De voordelen van deze machines worden gecommuniceerd met digitale afbeeldingen en productmotieven op een ander groot in het oog springend scherm<\/p>\n\n\n\n

Als jarenlange partner van Wanzl ondersteunt Online Software AG het nieuwe shop-in-shop concept aan de softwarekant met het communicatieplatform PRESTIGEenterprise. Met het systeem kan de inhoud voor de lange termijn worden gepland, in de tijd worden beperkt en op elk moment worden geactualiseerd.<\/p>\n\n\n\n

Het concept bevindt zich nog in de testfase. De eerste winkel werd begin dit jaar geopend in Lohja, Finland, door Motonet Finland, een handelspartner van Bosch. Er zullen er meer volgen.<\/p>\n\n\n\n

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Meer informatie<\/a><\/div>\n<\/div>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Zusammen mit Ladenbauspezialist Wanzel und Digital Signage Experte Online Software hat Bosch ein neues Shop-in Shop-Konzept entwickelt, in dem u. a.  digitale Elemente enthalten sind, die zur Interaktion einladen und […]<\/p>\n","protected":false},"author":1,"featured_media":70690,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[81],"tags":[],"class_list":["post-68022","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"\nBosch setzt auf digitale Elemente im neuen Shop-in-Shop-Konzept - Online Software AG<\/title>\n<meta name=\"description\" content=\"Zusammen mit Ladenbauspezialist Wanzel und Digital Signage Experte Online Software hat Bosch ein neues Shop-in Shop-Konzept entwickelt.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/nl\/blog\/bosch-zet-in-op-digitale-elementen-in-het-nieuwe-shop-in-shop-concept\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bosch setzt auf digitale Elemente im neuen Shop-in-Shop-Konzept - 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