{"id":75007,"date":"2025-06-03T10:52:50","date_gmt":"2025-06-03T08:52:50","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=75007"},"modified":"2026-01-22T14:49:22","modified_gmt":"2026-01-22T13:49:22","slug":"unieke-ki-gebaseerde-reclameoplossing-voor-retailers-onthuld-in-de-nieuwe-showroom-van-retail-dus","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/nl\/einzigartige-ki-basierte-werbelosung-fur-handelsunternehmen-im-neuen-showroom-von-retail-dus-vorgestellt\/","title":{"rendered":"Unieke AI-gebaseerde advertentieoplossing voor retailbedrijven gepresenteerd in de nieuwe Retail+ DUS showroom"},"content":{"rendered":"

D\u00fcsseldorf\/Heidelberg, 3 juni 2025 +++ <\/strong>Voor het eerst presenteert Online Software AG in de nieuwe showroom van Retail+ DUS e. V. een reclamesysteem voor retailbedrijven dat volledig is gebaseerd op AI-technologie\u00ebn. De interactieve campagnemanager cre\u00ebert eenvoudig, snel en klantspecifiek reclame in stationaire winkels en maakt het mogelijk om deze direct in het schap te tonen. Uniek en volledig gemaakt met behulp van uitgebreide AI-taalmodellen. De showroom van Retail+ DUS in D\u00fcsseldorf, die in maart 2025 officieel werd geopend, is een baanbrekende locatie voor kennisoverdracht en innovatie in de detailhandel. Er worden evenementen, workshops en lezingen gehouden over de nieuwste technologie\u00ebn en trends in de detailhandel.<\/p>\n\n\n\n

De showroom is bedoeld om de fysieke detailhandel en systeemcatering klaar te maken voor de toekomst. Als centrum voor innovatie en kennisuitwisseling biedt de showroom een ideaal platform voor retailers die kennis willen maken met nieuwe digitale oplossingen en bedrijfsmodellen. De opening van de showroom onderstreept het belang van digitalisering voor de retailsector en biedt een plek waar retailers de nieuwste technologie\u00ebn direct kunnen ervaren en testen. Retail+ DUS e.V. biedt ook ruimte voor evenementen en praktijkgerichte workshops.<\/p>\n\n\n\n

Onderdeel van de showroom is de presentatie van de AI-gebaseerde campagnemanager van Online Software AG, Heidelberg. Deze krachtige AI-tool biedt retailers waardevolle ondersteuning bij het ontwerpen van hun reclamecampagnes. Het systeem fungeert zowel als een op feiten gebaseerde assistent als een creatieve partner en stelt automatisch thematisch geoptimaliseerde reclamecampagnes voor de winkel voor, cre\u00ebert ze en speelt ze af op geschikte displays. De campagnes worden gecre\u00eberd op basis van lokale invloeden en actuele aanbiedingen en combineren externe gegevens zoals weersinformatie met historische verkoopgegevens. Op deze manier kunnen retailers niet alleen hun reclameplanning vereenvoudigen, maar deze ook creatiever en effici\u00ebnter organiseren.<\/p>\n\n\n\n

\u201eHet op AI gebaseerde systeem van Online Software AG uit onze PRESTIGEenterprise softwarefamilie vereenvoudigt de reclameplanning en verhoogt tegelijkertijd de effici\u00ebntie en creativiteit. Onze showcase in de showroom van Retail+ DUS biedt de perfecte omgeving om deze technologie live te ervaren en bezoekers te laten zien hoe digitalisering in de stationaire detailhandel kan worden gestimuleerd om klanten direct aan te spreken\u201c, legt J\u00fcrgen Berens von Rautenfeld, CEO van Online Software AG, uit.<\/p>\n\n\n\n

Beeldmateriaal<\/strong><\/p>\n\n\n\n

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\"\"<\/a><\/figure>\n<\/figure>\n<\/div>\n\n\n\n

Over Online Software AG<\/strong><\/p>\n\n\n\n

Ontwikkeling van oplossingen voor de internationale groothandel en detailhandel. Het middelgrote bedrijf uit Heidelberg ondersteunt retailers al meer dan 25 jaar met softwareoplossingen voor professionele winkelreclame en is marktleider op het gebied van crossmediale instore communicatie en verkoopbevordering met meer dan 65.000 installaties in 35 landen. Met de software PRESTIGEenterprise biedt de online software een communicatieplatform voor het aanspreken van klanten bij het POS dat zowel traditionele media als digitale outputmedia omvat.<\/p>\n\n\n\n

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Meer informatie:<\/strong>
Online Software AG
Galileistrasse 1
69115 Heidelberg, Duitsland
info@online-software-ag.de
www.online-software-ag.de<\/p>\n\n\n\n


Sandy Heinzmann
Hoofd Marketing
T. +49 06221 40508-682
M. +49 151 1500 9975
sandy.heinzmann@online-software-ag.de<\/p>\n<\/div>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

D\u00fcsseldorf\/Heidelberg, 3. Juni 2025 +++ Die Online Software AG pr\u00e4sentiert erstmalig ein vollst\u00e4ndig auf KI-Technologien basiertes Werbesystem f\u00fcr Handelsunternehmen im neuen Showroom von Retail+ DUS e. V.. Der interaktive Kampagnenmanager […]<\/p>\n","protected":false},"author":9,"featured_media":75017,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-75007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"\nEinzigartige KI-basierte Werbel\u00f6sung f\u00fcr Handelsunternehmen im neuen Showroom von Retail+ DUS vorgestellt - Online Software AG<\/title>\n<meta name=\"description\" content=\"\u201eDas KI basierte System der Online Software AG aus der Familie unserer Softwareplattform PRESTIGEenterprise vereinfacht die Werbeplanung und steigert gleichzeitig deren Effizienz und Kreativit\u00e4t.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/nl\/unieke-ki-gebaseerde-reclameoplossing-voor-retailers-onthuld-in-de-nieuwe-showroom-van-retail-dus\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Einzigartige KI-basierte Werbel\u00f6sung f\u00fcr Handelsunternehmen im neuen Showroom von Retail+ DUS vorgestellt - 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