{"id":75652,"date":"2025-09-11T12:25:14","date_gmt":"2025-09-11T10:25:14","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=75652"},"modified":"2026-03-24T12:52:25","modified_gmt":"2026-03-24T11:52:25","slug":"prestigeenterprise-brengt-retailmedia-naar-4-400-winkels","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/nl\/prestigeenterprise-bringt-retail-media-in-4-400-netto-filialen\/","title":{"rendered":"PRESTIGEenterprise brengt retailmedia naar 4.400 Netto winkels"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Heidelberg, 11 september 2025 +++ <\/strong>Online Software AG en Netto Marken-Discount zetten gezamenlijk een mijlpaal op het gebied van digitale retailcommunicatie. Met de aansluiting van 4.400 Netto-winkels op het SSP1-platform van One Tech Group via de PRESTIGEenterprise-software kunnen retailmedia bij Netto Marken-Discount nu voor het eerst programmatisch en uitgebreid worden geboekt op het verkooppunt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Netto gebruikt haar digitale instore ruimtes - schermen in de kassazones en steles in het entreegebied - en behoudt de verantwoordelijkheid voor de inhoud.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bovendien kunnen campagnes van partners uit de industrie flexibel worden geautoriseerd. De interactie tussen PRESTIGEenterprise en SSP1 zorgt voor gestandaardiseerde processen, gegevensgestuurde weergave en transparante rapportage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Christina Stylianou, Hoofd Corporate Communicatie bij Netto Marken-Discount, legt uit: \u201eElke week winkelen 21,5 miljoen mensen in onze 4.400 winkels in heel Duitsland. Door onze digitale advertentieruimte open te stellen voor nieuwe sectoren, cre\u00ebren we aantrekkelijke mogelijkheden voor merken om een goed bereikbare en opvallende aanwezigheid direct in de winkelomgeving te hebben.\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De retail- en commerce mediaspecialist Marketing of Moments (MoM) ondersteunt de opbouw en marketing van het retail medianetwerk van Netto Marken-Discount. Managing Director Benedikt Bla\u00df benadrukt: \u201cDe aansluiting van het One Tech Group platform via PRESTIGEenterprise cre\u00ebert met Netto Marken-Discount een van de grootste retail medianetwerken in Duitsland. Campagnes van zowel endemische als niet-endemische adverteerders bereiken met Netto Marken-Discount op een relevant moment ruim 25 procent van de Duitse bevolking.\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De voordelen in \u00e9\u00e9n oogopslag:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Programmatisch boeken van instore ruimtes<\/li>\n\n\n\n<li>Flexibele combinatie van zelfpromotie en branchecampagnes<\/li>\n\n\n\n<li>Bereik van 21,5 miljoen klantcontacten per week<\/li>\n\n\n\n<li>Gestandaardiseerde processen en snelle campagneplanning<\/li>\n\n\n\n<li>Digitale rapportage over doelgroepen, verkoop en impact<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Technische achtergrond<\/strong><br>Met PRESTIGEenterprise biedt Online Software AG het standaardplatform voor digitale in-store communicatie - van schermen en elektronische schapetiketten tot interactieve kiosksystemen. One Tech Group levert de programmatische infrastructuur met SSP1. Marketing of Moments (MoM) is verantwoordelijk voor marketing, campagnebeheer en rapportage voor de branchepartners.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><strong>Over Netto Marken-Discount<\/strong><br>Met ongeveer 4.400 winkels, meer dan 88.500 medewerkers, 21,5 miljoen klanten per week en een omzet van 17,6 miljard euro is Netto Marken-Discount een van de toonaangevende bedrijven in de foodretailsector in Duitsland. Met ongeveer 5.000 artikelen en een focus op verse producten heeft Netto het grootste foodassortiment in het discountlandschap. Netto is een PAYBACK partner: Punten kunnen worden verzameld in alle Netto winkels, in de Netto online shop en op netto-reisen.de. Verantwoordelijkheid nemen maakt deel uit van de bedrijfscultuur van Netto - de retailonderneming richt zich op vier hoofdgebieden: Maatschappelijke en sociale betrokkenheid, eerlijke samenwerking, zorgvuldig gebruik van hulpbronnen en het afstemmen van de inkoopstrategie op duurzaamheidsaspecten. Netto is partner van het WWF Duitsland.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Over Online Software AG<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ontwikkeling van oplossingen voor de internationale groothandel en detailhandel. Het middelgrote bedrijf uit Heidelberg ondersteunt retailers al meer dan 30 jaar met softwareoplossingen voor professionele winkelreclame en is met meer dan 65.000 installaties in 35 landen marktleider op het gebied van crossmediale instore communicatie en verkoopbevordering. Met de software <strong>PRESTIGE-onderneming<\/strong> de online software biedt een communicatieplatform voor het aanspreken van klanten op het verkooppunt, dat zowel klassieke media als digitale outputmedia omvat.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-50eac3a5 wp-block-group-is-layout-grid\">\n<p class=\"wp-container-content-2155ee95 wp-block-paragraph\"><strong>Meer informatie:<\/strong><br>Online Software AG<br>Galileistrasse 1<br>69115 Heidelberg, Duitsland<br>info@online-software-ag.de<br>www.online-software-ag.de<\/p>\n\n\n\n<p class=\"wp-container-content-231de088 wp-block-paragraph\"><br>Sandy Heinzmann<br>Hoofd Marketing<br>T. +49 06221 40508-682<br>M. +49 151 1500 9975<br>sandy.heinzmann@online-software-ag.de<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Stele_3-scaled-e1774257506898.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1527\" height=\"1709\" data-id=\"78036\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Stele_3-scaled-e1774257506898.png\" alt=\"Netto Media\" class=\"wp-image-78036\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Stele_3-scaled-e1774257506898.png 1527w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Stele_3-scaled-e1774257506898-268x300.png 268w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Stele_3-scaled-e1774257506898-915x1024.png 915w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Stele_3-scaled-e1774257506898-768x860.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Stele_3-scaled-e1774257506898-1372x1536.png 1372w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Stele_3-scaled-e1774257506898-11x12.png 11w\" sizes=\"(max-width: 1527px) 100vw, 1527px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/08\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone-scaled.jpg\"><img decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"75668\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/08\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone-683x1024.jpg\" alt=\"\" class=\"wp-image-75668\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/08\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone-683x1024.jpg 683w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/08\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone-200x300.jpg 200w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/08\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone-768x1151.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/08\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone-1025x1536.jpg 1025w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/08\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone-1367x2048.jpg 1367w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/08\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone-8x12.jpg 8w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/08\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone-scaled.jpg 1709w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/a><\/figure>\n<\/figure>\n<\/div>\n<\/div>\n\n\n\n\n\n<figure class=\"wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex is-layout-flow wp-block-column-is-layout-flow wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\"><\/figure>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Heidelberg, 11. September 2025 +++ Die Online Software AG und Netto Marken-Discount setzen gemeinsam einen Meilenstein in der digitalen Handelskommunikation. Mit der Anbindung von 4.400 Netto-Filialen an die SSP1-Plattform der [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":75694,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-75652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PRESTIGEenterprise bringt Retail Media in 4.400 Netto-Filialen - Online Software AG<\/title>\n<meta name=\"description\" content=\"Die Online Software AG hat ihren neuen Firmensitz in der Heidelberger Bahnstadt bezogen. 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