{"id":77536,"date":"2026-02-05T11:26:04","date_gmt":"2026-02-05T10:26:04","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=77536"},"modified":"2026-02-05T14:14:39","modified_gmt":"2026-02-05T13:14:39","slug":"online-software-ag-brengt-crossmediale-klantbenadering-en-retailmedia-automatisering-naar-euroshop-2026","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/nl\/online-software-ag-bringt-medienuebergreifende-kundenansprache-und-retail-media-automatisierung-auf-die-euroshop-2026\/","title":{"rendered":"Online Software AG brengt crossmediale klantbenadering en automatisering van retailmedia naar EuroShop 2026"},"content":{"rendered":"<p><\/p>\n\n\n\n<p><strong>Heidelberg, 03\/02\/2026<\/strong> +++ Online Software AG, marktleider voor crossmediale POS-communicatiesoftware, zal in 2026 opnieuw deelnemen aan EuroShop - 's werelds grootste en belangrijkste vakbeurs voor de retailsector - in D\u00fcsseldorf. Bezoekers zullen het bedrijf vinden in <strong>Hal 6, Stand A28<\/strong>.<\/p>\n\n\n\n<p>Er zal speciale aandacht worden besteed aan het onderwerp retailmedia op het POS: op EuroShop zal Online Software PRESTIGEenterprise presenteren, een marketingoplossing die voor het eerst programmatische retailmediacampagnes op het POS omzet in een betrouwbaar verdienmodel voor de stationaire detailhandel. De innovatieve multi-SSP-mogelijkheid maakt de parallelle verbinding van digitale POS-media met meerdere boekingsplatforms en dus een aanzienlijk bredere marketing van de advertentie-inventaris mogelijk. Retailers behouden de volledige controle over content en budgetten, terwijl merken profiteren van eenvoudige boekingsprocessen en nauwkeurige targeting direct bij het touchpoint. Een van de succesvolle gebruikers van de SSP-interface voor retailmediacampagnes is een foodretailer met meer dan 7.000 schermen in meer dan 4.000 winkels, waarmee het een van de grootste retailmedianetwerken in Duitsland is.<\/p>\n\n\n\n<p>De focus zal echter ook liggen op de talrijke functies van het succesvolle PRESTIGEenterprise-platform - software waarmee retailers hun klantenbenadering effici\u00ebnt kunnen beheren via alle relevante media in de stationaire detailhandel: digitale schermen en mediakanalen in de detailhandel, mobiele toepassingen, ESL en gedrukt reclamemateriaal.<\/p>\n\n\n\n<p>Met PRESTIGEenterprise richten retailers zich op automatisering en schaalvergroting: eenmaal opgezet, beheert en controleert het softwareplatform campagnes, reclamecontent en uitvoermedia centraal. Processen die vroeger veel tijd en handmatige tussenkomst vergden, verlopen nu automatisch en over alle media heen. Door verbinding te maken met POS-gegevens kunnen prestaties in realtime worden gemeten - voor betere beslissingen en meetbaar meer verkoop op locatie.<\/p>\n\n\n\n<p>Bezoekers van EuroShop 2026 kunnen live ervaren hoe PRESTIGEenterprise processen automatiseert en het potentieel van retailmedia aanboort. Online Software AG is tijdens de beurs aanwezig voor live demo's, technische discussies en praktijkvoorbeelden.<\/p>\n\n\n\n<p><a href=\"https:\/\/online-software-ag.com\/nl\/euroshop-2026\/\">Meer over EuroShop 2026<\/a><\/p>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Over Online Software AG<\/strong>&nbsp;<\/p>\n\n\n\n<p>Ontwikkeling van oplossingen voor de internationale groothandel en detailhandel. Het middelgrote bedrijf uit Heidelberg ondersteunt retailers al meer dan 25 jaar met softwareoplossingen voor professionele winkelreclame en is marktleider op het gebied van crossmediale instore communicatie en verkoopbevordering met meer dan 65.000 installaties in 35 landen. Met de software <strong>PRESTIGE-onderneming<\/strong> de online software biedt een communicatieplatform voor het aanspreken van klanten op het verkooppunt, dat zowel klassieke media als digitale outputmedia omvat.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-6ec17cf6 wp-block-group-is-layout-grid\">\n<p class=\"wp-container-content-f3db1ecf\"><strong>Meer informatie:<\/strong><br>Online Software AG<br>Galileistrasse 1<br>69115 Heidelberg, Duitsland<br>info@online-software-ag.de<br>www.online-software-ag.de<\/p>\n\n\n\n<p class=\"wp-container-content-2027fe46\"><br>Sandy Heinzmann<br>Hoofd Marketing<br>T. +49 06221 40508-682<br>M. +49 151 1500 9975<br>sandy.heinzmann@online-software-ag.de<\/p>\n<\/div>\n\n\n\n<div style=\"height:61px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:44.45%\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/02\/Bild-1-e1770286298431.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/02\/Bild-1-e1770286298431-1024x682.png\" alt=\"Euroshop 2026 stand van Online Software AG\" class=\"wp-image-77549\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:22.22%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Heidelberg, 03.02.2026 +++ Die Online Software AG, Marktf\u00fchrer f\u00fcr medien\u00fcbergreifende POS-Kommunikationssoftware, nimmt auch 2026 wieder an der EuroShop teil \u2013 der weltweit gr\u00f6\u00dften und wichtigsten Messe f\u00fcr den Einzelhandel in [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":77549,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-77536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Online Software AG bringt medien\u00fcbergreifende Kundenansprache und Retail-Media-Automatisierung auf die EuroShop 2026 - Online Software AG<\/title>\n<meta name=\"description\" content=\"Die Online Software AG hat ihren neuen Firmensitz in der Heidelberger Bahnstadt bezogen. 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