{"id":69750,"date":"2024-11-07T08:18:06","date_gmt":"2024-11-07T07:18:06","guid":{"rendered":"https:\/\/online-software-ag.com\/?page_id=69750"},"modified":"2024-11-18T10:46:42","modified_gmt":"2024-11-18T09:46:42","slug":"cross-merchandising","status":"publish","type":"page","link":"https:\/\/online-software-ag.com\/pl\/cross-merchandising\/","title":{"rendered":"Cross-merchandising"},"content":{"rendered":"
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Prosty. Lepiej. Reklamuj. PRESTI\u017b<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Cross-merchandising<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\n <\/i><\/span>\n\n Zapytaj teraz<\/a>\n\n <\/i><\/span>\n\n<\/div>\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Klasyczna reklama dla klient\u00f3w \u0142\u0105czy si\u0119 z nowoczesn\u0105 technologi\u0105<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Zwracaj si\u0119 do swoich klient\u00f3w w ukierunkowany spos\u00f3b!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Zwi\u0119ksz lojalno\u015b\u0107 klient\u00f3w, dostarczaj\u0105c im wi\u0119cej informacji w punkcie sprzeda\u017cy, a jednocze\u015bnie zach\u0119caj ich do spontanicznych zakup\u00f3w dzi\u0119ki cross-merchandisingowi. Cross-merchandising to prosty i skuteczny spos\u00f3b na zaoferowanie lepszej obs\u0142ugi klienta i jednoczesne zwi\u0119kszenie \u015bredniego paragonu.\n

\nCross-merchandising oferuje mo\u017cliwo\u015b\u0107 jeszcze skuteczniejszego i bardziej emocjonalnego reklamowania swoich produkt\u00f3w - najlepiej zawsze dok\u0142adnie tam, gdzie klient jest szczeg\u00f3lnie wra\u017cliwy. Pozwala to skr\u00f3ci\u0107 czas oczekiwania i zwi\u0119kszy\u0107 liczb\u0119 zakup\u00f3w impulsowych.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Korzy\u015bci i zalety<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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  • Informacyjne: Klienci otrzymuj\u0105 przydatne informacje o produkcie bezpo\u015brednio na miejscu.<\/li>
  • Pomocne: dzi\u0119ki odpowiednim rekomendacjom mo\u017cesz pom\u00f3c swoim klientom nie zapomnie\u0107 o zakupach<\/li>
  • Zwi\u0119kszenie sprzeda\u017cy: rekomendacje zwi\u0119kszaj\u0105 zakupy impulsowe dokonywane przez klient\u00f3w.<\/li>
  • Wi\u0105zanie: Twoi klienci korzystaj\u0105 z informacji, kt\u00f3re im dostarczasz<\/li>\n <\/ul>\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Funkcjonalno\u015b\u0107 i metody pracy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Cross-merchandising<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Modu\u0142 cross-merchandisingowy reaguje na r\u00f3\u017cne zdarzenia wyzwalane przez r\u00f3\u017cne media lub dzia\u0142ania, np. PLU, tagi RFID, bariery \u015bwietlne, skanery lub specjalne wej\u015bcia do kasy. Pobliski ekran jest natychmiast aktywowany, wy\u015bwietlaj\u0105c wszystkie informacje na temat danego produktu. W ten spos\u00f3b sta\u0142a reklama jest przerywana informacj\u0105 lub rekomendacj\u0105 za pomoc\u0105 modu\u0142u cross-merchandisingu.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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    Mo\u017cliwe zastosowania<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Przy ladzie ze \u015bwie\u017c\u0105 \u017cywno\u015bci\u0105 (waga):<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Tw\u00f3j klient chce kupi\u0107 ser, a podczas wa\u017cenia sera uruchamiasz rekomendacj\u0119 odpowiedniego wina na wy\u015bwietlaczu klienta, wprowadzaj\u0105c PLU. Klient zdaje sobie spraw\u0119, \u017ce nie ma ju\u017c wina w domu. W ten spos\u00f3b uda\u0142o Ci si\u0119 aktywnie wesprze\u0107 go w zakupie.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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    W kiosku lub terminalu informacyjnym:<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Dotkni\u0119cie przedstawionego produktu, np. sk\u00f3rzanej kurtki, powoduje wy\u015bwietlenie na ekranie dalszych informacji o tym produkcie oraz instrukcji dotycz\u0105cych jego piel\u0119gnacji. Alternatywnie, informacje te mog\u0105 by\u0107 r\u00f3wnie\u017c wy\u015bwietlane po zeskanowaniu kodu kreskowego za pomoc\u0105 zintegrowanego skanera.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

    Einfach. Besser. Werben. PRESTIGE Cross-Merchandising Jetzt anfragen Klassische Kundenwerbung trifft moderne Technik Sprechen Sie Ihre Kunden gezielt an! Verbessern Sie die Kundenbindung durch mehr Informationen am POS und regen Sie […]<\/p>\n","protected":false},"author":8,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-69750","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nCross-Merchandising - Online Software AG<\/title>\n<meta name=\"description\" content=\"Verbessern Sie die Kundenbindung durch mehr Informationen am POS und regen Sie damit gleichzeitig Ihre Kunden zu Spontank\u00e4ufen an.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/pl\/cross-merchandising\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cross-Merchandising - 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