{"id":76176,"date":"2025-10-30T11:03:40","date_gmt":"2025-10-30T10:03:40","guid":{"rendered":"https:\/\/online-software-ag.com\/?page_id=76176"},"modified":"2025-10-30T11:04:10","modified_gmt":"2025-10-30T10:04:10","slug":"system-zarzadzania-trescia","status":"publish","type":"page","link":"https:\/\/online-software-ag.com\/pl\/lexikon\/content-management-system\/","title":{"rendered":"System zarz\u0105dzania tre\u015bci\u0105 (CMS)"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"76176\" class=\"elementor elementor-76176\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-02d2524 elementor-section-content-space-between wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"02d2524\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0b544df\" data-id=\"0b544df\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd9770a elementor-widget-tablet__width-inherit switch-dark elementor-widget elementor-widget-heading\" data-id=\"fd9770a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Leksykon POS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd2249f wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"cd2249f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3e7988\" data-id=\"e3e7988\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14b381b elementor-widget-tablet__width-inherit switch-dark elementor-widget elementor-widget-heading\" data-id=\"14b381b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">System zarz\u0105dzania tre\u015bci\u0105 (CMS)<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce19490 elementor-widget elementor-widget-text-editor\" data-id=\"ce19490\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A <strong>System zarz\u0105dzania tre\u015bci\u0105 (CMS)<\/strong> to oprogramowanie, kt\u00f3re mo\u017ce by\u0107 u\u017cywane do przesy\u0142ania, edytowania, organizowania, publikowania i rozpowszechniania tre\u015bci, takich jak tekst, obrazy, animacje i filmy. Jedn\u0105 z g\u0142\u00f3wnych funkcji systemu zarz\u0105dzania tre\u015bci\u0105 jest tworzenie tre\u015bci - najlepiej za pomoc\u0105 szablon\u00f3w projektowych - i ich edycja. Im bardziej profesjonalnie skonfigurowany jest system zarz\u0105dzania tre\u015bci\u0105, tym bardziej szczeg\u00f3\u0142owe mog\u0105 by\u0107 jego ustawienia, na przyk\u0142ad w odniesieniu do uprawnie\u0144 u\u017cytkownik\u00f3w i \u017ar\u00f3de\u0142 danych.<br \/><br \/>System zarz\u0105dzania tre\u015bci\u0105 <strong>PRESTIGEenterprise<\/strong> to co\u015b wi\u0119cej ni\u017c zwyk\u0142y CRM, to platforma oprogramowania do komunikacji, kt\u00f3ra mo\u017ce obs\u0142ugiwa\u0107 urz\u0105dzenia mobilne, digital signage i media drukowane. Umo\u017cliwia nie tylko scentralizowane zarz\u0105dzanie i edycj\u0119 tre\u015bci. System zarz\u0105dzania tre\u015bci\u0105 posiada r\u00f3wnie\u017c niezb\u0119dne interfejsy dla najwa\u017cniejszych baz danych (PIM, WWS itp.), a tym samym oferuje szerok\u0105 baz\u0119 \u017ar\u00f3de\u0142 danych i p\u0142ynne po\u0142\u0105czenie z istniej\u0105c\u0105 infrastruktur\u0105 IT. Szablony projektowe mo\u017cna \u0142\u0105czy\u0107 programowo w celu jak najlepszej automatyzacji proces\u00f3w.<br \/><br \/>Po stronie wyj\u015bciowej system zarz\u0105dzania tre\u015bci\u0105 ma po\u0142\u0105czenia z wi\u0119kszo\u015bci\u0105 drukowanych i cyfrowych no\u015bnik\u00f3w widocznych w punkcie sprzeda\u017cy. Cyfrowe media wyj\u015bciowe obejmuj\u0105 wy\u015bwietlacze wielkoformatowe, ekrany dotykowe, monitory i elektroniczne etykiety cenowe (ESL). Jednak wiele drukowanych plakat\u00f3w, etykiet, zawieszek sufitowych i ogranicznik\u00f3w p\u00f3\u0142ek jest nadal u\u017cywanych w punktach sprzeda\u017cy detalicznej. Dzi\u0119ki odpowiedniemu systemowi zarz\u0105dzania tre\u015bci\u0105 mo\u017cna efektywnie tworzy\u0107, organizowa\u0107 i publikowa\u0107 tre\u015bci, a automatyzacja proces\u00f3w oszcz\u0119dza czas i zasoby. Jako CMS, PRESTIGEenterprise oferuje r\u00f3wnie\u017c zaawansowane funkcje, takie jak zarz\u0105dzanie rolami u\u017cytkownik\u00f3w, umo\u017cliwiaj\u0105c dostosowanie zarz\u0105dzania tre\u015bci\u0105 do wielu poziom\u00f3w i u\u017cytkownik\u00f3w.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72e1abb elementor-widget elementor-widget-text-editor\" data-id=\"72e1abb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Online Software AG jest silnym partnerem w zakresie rozwi\u0105za\u0144 marketingowych POS. Nasz <a title=\"Oprogramowanie marketingowe POS\" href=\"\/pl\/oprogramowanie\/\"><span style=\"text-decoration: underline;\">Oprogramowanie marketingowe POS<\/span><\/a> PRESTIGEenterprise obs\u0142uguje nast\u0119puj\u0105ce funkcje:<\/p><ul><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Rozwi\u0105zania POS\" href=\"\/pl\/rozwiazania\/\">Rozwi\u0105zania POS<\/a><\/span><\/p><\/li><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Rozwi\u0105zania digital signage\" href=\"\/pl\/rozwiazania\/digital-signage\/\">Rozwi\u0105zania digital signage<\/a><\/span><\/p><\/li><li><p>- Rozwi\u0105zania dla <span style=\"text-decoration: underline;\"><a title=\"cyfrowe etykiety cenowe\" href=\"\/pl\/elektroniczne-etykiety-cenowe\/\">cyfrowe etykiety cenowe<\/a><\/span> (ESL)<\/p><\/li><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Rozwi\u0105zania do druku\" href=\"\/pl\/rozwiazania\/druk\/\">Rozwi\u0105zania do druku<\/a><\/span><\/p><\/li><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Mobilne rozwi\u0105zania marketingowe\" href=\"\/pl\/rozwiazania\/mobilny\/\">Mobilne rozwi\u0105zania marketingowe<\/a><\/span><\/p><\/li><li><p>- <a title=\"Rozwi\u0105zania dla medi\u00f3w detalicznych\" href=\"\/pl\/media-detaliczne\/\"><span style=\"text-decoration: underline;\">Rozwi\u0105zania dla medi\u00f3w detalicznych<\/span><\/a><\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-043bf5e elementor-section-full_width wrapper-wide section-normal elementor-section-height-default elementor-section-height-default default\" data-id=\"043bf5e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46dfce5\" data-id=\"46dfce5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76a88c2 wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"76a88c2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-86c5345\" data-id=\"86c5345\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e0ab76 elementor-widget elementor-widget-heading\" data-id=\"1e0ab76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Jeste\u015b zainteresowany <br>komunikacja w punkcie sprzeda\u017cy? <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f7bf4a elementor-widget elementor-widget-naylabutton\" data-id=\"5f7bf4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylabutton.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<!--  Button -->\n<div class=\"nayla-button fill icon-right  cursor-default\" >\n\n    <span class=\"left-icon\"><i aria-hidden=\"true\" class=\"material-icons md-arrow_outward\" data-md-icon=\"arrow_outward\"><\/i><\/span>\n\n    <a target=\"_self\" href=\"https:\/\/online-software-ag.com\/pl\/rejestracja-do-newslettera\/\">Zapisz si\u0119 do newslettera ju\u017c teraz<\/a>\n\n    <span class=\"right-icon\"><i aria-hidden=\"true\" class=\"material-icons md-arrow_outward\" data-md-icon=\"arrow_outward\"><\/i><\/span>\n\n<\/div>\n<!--\/ Button -->\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55d91a3 wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"55d91a3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72407ca\" data-id=\"72407ca\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>POS Lexikon Content-Management-System (CMS) Ein Content-Management-System (CMS) ist eine Software, mit der Inhalte, wie Texte, Bilder, Animationen und Videos hochgeladen, bearbeitet, organisiert und ver&ouml;ffentlicht bzw. verteilt werden k&ouml;nnen. Zu den [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":75424,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-76176","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Content-Management-System (CMS) - Online Software AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/pl\/leksykon\/system-zarzadzania-trescia\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content-Management-System (CMS) - Online Software AG\" \/>\n<meta property=\"og:description\" content=\"POS Lexikon Content-Management-System (CMS) Ein Content-Management-System (CMS) ist eine Software, mit der Inhalte, wie Texte, Bilder, Animationen und Videos hochgeladen, bearbeitet, organisiert und ver&ouml;ffentlicht bzw. verteilt werden k&ouml;nnen. 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