{"id":76226,"date":"2025-10-30T11:27:59","date_gmt":"2025-10-30T10:27:59","guid":{"rendered":"https:\/\/online-software-ag.com\/?page_id=76226"},"modified":"2025-10-30T11:28:30","modified_gmt":"2025-10-30T10:28:30","slug":"drukowane-materialy-reklamowe","status":"publish","type":"page","link":"https:\/\/online-software-ag.com\/pl\/lexikon\/gedruckte-werbemittel\/","title":{"rendered":"Drukowane materia\u0142y reklamowe"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"76226\" class=\"elementor elementor-76226\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-02d2524 elementor-section-content-space-between wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"02d2524\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0b544df\" data-id=\"0b544df\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd9770a elementor-widget-tablet__width-inherit switch-dark elementor-widget elementor-widget-heading\" data-id=\"fd9770a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Leksykon POS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd2249f wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"cd2249f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3e7988\" data-id=\"e3e7988\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14b381b elementor-widget-tablet__width-inherit switch-dark elementor-widget elementor-widget-heading\" data-id=\"14b381b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Drukowane materia\u0142y reklamowe<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce19490 elementor-widget elementor-widget-text-editor\" data-id=\"ce19490\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pod <strong>drukowane materia\u0142y reklamowe<\/strong> oznacza wszystkie analogowe no\u015bniki reklamowe wykonane z papieru, takie jak ulotki, broszury, katalogi, plakaty, etykiety czy zawieszki sufitowe. S\u0105 one wykorzystywane do prezentowania produkt\u00f3w i us\u0142ug w namacalny spos\u00f3b i zazwyczaj pozostaj\u0105 w \u015brodowisku grupy docelowej d\u0142u\u017cej ni\u017c formaty cyfrowe. Media drukowane w punkcie sprzeda\u017cy (POS) mog\u0105 przekazywa\u0107 wa\u017cne szczeg\u00f3\u0142y, takie jak cena, nazwa produktu i opis produktu, a tak\u017ce informacje techniczne lub emocjonalne obrazy. W nowoczesnym marketingu pragmatycznie uzupe\u0142niaj\u0105 kampanie cyfrowe. Podczas gdy jasne, cyfrowe przyci\u0105gaj\u0105 wzrok ruchomymi obrazami, drukowane plakaty dostarczaj\u0105 \u0142atwo rozpoznawalnych informacji o ofertach specjalnych lub trze\u017awo wskazuj\u0105 wymagane prawem informacje.<br \/><br \/>Dzi\u0119ki stale udoskonalanym technologiom, cyfrowe wy\u015bwietlacze i elektroniczne etykiety na p\u00f3\u0142ki coraz cz\u0119\u015bciej zast\u0119puj\u0105 drukowane materia\u0142y reklamowe w komunikacji POS. Jednak drukowane no\u015bniki reklamowe nadal utrzymuj\u0105 si\u0119 w sklepach, poniewa\u017c sprzedawcy detaliczni s\u0142usznie krytycznie podchodz\u0105 do wysokich pocz\u0105tkowych koszt\u00f3w inwestycji, rosn\u0105cego zu\u017cycia energii i koszt\u00f3w utrzymania medi\u00f3w cyfrowych, kt\u00f3rych nie nale\u017cy lekcewa\u017cy\u0107. Energia elektryczna, sie\u0107 WLAN i oprogramowanie to tylko trzy z wielu element\u00f3w towarzysz\u0105cych mediom cyfrowym, kt\u00f3re nale\u017cy zorganizowa\u0107.<br \/><br \/>Ponadto koszty utylizacji cyfrowych no\u015bnik\u00f3w reklamowych mog\u0105 by\u0107 krytycznie kwestionowane przy rosn\u0105cym nacisku na zr\u00f3wnowa\u017cony rozw\u00f3j. W ko\u0144cu media drukowane s\u0105 oparte na papierze, kt\u00f3ry w 100% nadaje si\u0119 do recyklingu, poniewa\u017c jest wykonany z surowc\u00f3w odnawialnych. Bior\u0105c pod uwag\u0119 wysoki stopie\u0144 zmian w oznakowaniu cenowym sklep\u00f3w - zw\u0142aszcza w odniesieniu do produkt\u00f3w reklamowanych co tydzie\u0144 w ulotce - warto bardzo dok\u0142adnie rozwa\u017cy\u0107, czy drukowane no\u015bniki reklamowe s\u0105 ta\u0144sze, czy te\u017c inwestycja w no\u015bniki cyfrowe ostatecznie si\u0119 op\u0142aca.<br \/><br \/>Wa\u017cne jest r\u00f3wnie\u017c rozwa\u017cenie zarz\u0105dzania tre\u015bci\u0105 drukowanych materia\u0142\u00f3w reklamowych. W tym celu zalecane jest oprogramowanie, kt\u00f3re dzia\u0142a z szablonami i oferuje odpowiedni szablon dla ka\u017cdego formatu. Ze wzgl\u0119du na du\u017c\u0105 ilo\u015b\u0107 informacji o produktach, kt\u00f3re zmieniaj\u0105 si\u0119 co tydzie\u0144 - w zale\u017cno\u015bci od bran\u017cy, sama oferta ulotek mo\u017ce obejmowa\u0107 ponad 250 produkt\u00f3w, a tak\u017ce zmiany produkt\u00f3w zwi\u0105zane z producentem, nowe produkty itp. <br \/><br \/>Niezb\u0119dna optymalizacja proces\u00f3w obejmuje r\u00f3wnie\u017c du\u017c\u0105 liczb\u0119 automatyzacji, kt\u00f3re powinien oferowa\u0107 szablon. Dzi\u0119ki swojej platformie oprogramowania, lider rynku Online Software oferuje <strong>PRESTIGEenterprise<\/strong> profesjonalne narz\u0119dzie do obs\u0142ugi drukowanych materia\u0142\u00f3w reklamowych, w szczeg\u00f3lno\u015bci w zakresie tworzenia i zarz\u0105dzania no\u015bnikami drukowanymi na potrzeby komunikacji cenowej i reklamowej.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72e1abb elementor-widget elementor-widget-text-editor\" data-id=\"72e1abb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Online Software AG jest silnym partnerem w zakresie rozwi\u0105za\u0144 marketingowych POS. Nasz <a title=\"Oprogramowanie marketingowe POS\" href=\"\/pl\/oprogramowanie\/\"><span style=\"text-decoration: underline;\">Oprogramowanie marketingowe POS<\/span><\/a> PRESTIGEenterprise obs\u0142uguje nast\u0119puj\u0105ce funkcje:<\/p><ul><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Rozwi\u0105zania POS\" href=\"\/pl\/rozwiazania\/\">Rozwi\u0105zania POS<\/a><\/span><\/p><\/li><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Rozwi\u0105zania digital signage\" href=\"\/pl\/rozwiazania\/digital-signage\/\">Rozwi\u0105zania digital signage<\/a><\/span><\/p><\/li><li><p>- Rozwi\u0105zania dla <span style=\"text-decoration: underline;\"><a title=\"cyfrowe etykiety cenowe\" href=\"\/pl\/elektroniczne-etykiety-cenowe\/\">cyfrowe etykiety cenowe<\/a><\/span> (ESL)<\/p><\/li><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Rozwi\u0105zania do druku\" href=\"\/pl\/rozwiazania\/druk\/\">Rozwi\u0105zania do druku<\/a><\/span><\/p><\/li><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Mobilne rozwi\u0105zania marketingowe\" href=\"\/pl\/rozwiazania\/mobilny\/\">Mobilne rozwi\u0105zania marketingowe<\/a><\/span><\/p><\/li><li><p>- <a title=\"Rozwi\u0105zania dla medi\u00f3w detalicznych\" href=\"\/pl\/media-detaliczne\/\"><span style=\"text-decoration: underline;\">Rozwi\u0105zania dla medi\u00f3w detalicznych<\/span><\/a><\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-043bf5e elementor-section-full_width wrapper-wide section-normal elementor-section-height-default elementor-section-height-default default\" data-id=\"043bf5e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46dfce5\" data-id=\"46dfce5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76a88c2 wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"76a88c2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-86c5345\" data-id=\"86c5345\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e0ab76 elementor-widget elementor-widget-heading\" data-id=\"1e0ab76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Jeste\u015b zainteresowany <br>komunikacja w punkcie sprzeda\u017cy? <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f7bf4a elementor-widget elementor-widget-naylabutton\" data-id=\"5f7bf4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylabutton.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<!--  Button -->\n<div class=\"nayla-button fill icon-right  cursor-default\" >\n\n    <span class=\"left-icon\"><i aria-hidden=\"true\" class=\"material-icons md-arrow_outward\" data-md-icon=\"arrow_outward\"><\/i><\/span>\n\n    <a target=\"_self\" href=\"https:\/\/online-software-ag.com\/pl\/rejestracja-do-newslettera\/\">Zapisz si\u0119 do newslettera ju\u017c teraz<\/a>\n\n    <span class=\"right-icon\"><i aria-hidden=\"true\" class=\"material-icons md-arrow_outward\" data-md-icon=\"arrow_outward\"><\/i><\/span>\n\n<\/div>\n<!--\/ Button -->\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55d91a3 wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"55d91a3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72407ca\" data-id=\"72407ca\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>POS Lexikon Gedruckte Werbemittel Unter gedruckten Werbemitteln versteht man s&auml;mtliche analoge Werbetr&auml;ger aus Papier, wie Flyer, Brosch&uuml;ren, Kataloge, Plakate, Etiketten oder Deckenh&auml;nger. Sie dienen dazu, Produkte und Dienstleistungen greifbar zu [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":75424,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-76226","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gedruckte Werbemittel - Online Software AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/pl\/leksykon\/drukowane-materialy-reklamowe\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gedruckte Werbemittel - Online Software AG\" \/>\n<meta property=\"og:description\" content=\"POS Lexikon Gedruckte Werbemittel Unter gedruckten Werbemitteln versteht man s&auml;mtliche analoge Werbetr&auml;ger aus Papier, wie Flyer, Brosch&uuml;ren, Kataloge, Plakate, Etiketten oder Deckenh&auml;nger. 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