{"id":76404,"date":"2025-11-05T14:46:23","date_gmt":"2025-11-05T13:46:23","guid":{"rendered":"https:\/\/online-software-ag.com\/?page_id=76404"},"modified":"2025-11-05T14:46:48","modified_gmt":"2025-11-05T13:46:48","slug":"zalecenia-dotyczace-produktow","status":"publish","type":"page","link":"https:\/\/online-software-ag.com\/pl\/lexikon\/produktempfehlungen\/","title":{"rendered":"Zalecenia dotycz\u0105ce produkt\u00f3w"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"76404\" class=\"elementor elementor-76404\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-02d2524 elementor-section-content-space-between wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"02d2524\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0b544df\" data-id=\"0b544df\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd9770a elementor-widget-tablet__width-inherit switch-dark elementor-widget elementor-widget-heading\" data-id=\"fd9770a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Leksykon POS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd2249f wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"cd2249f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3e7988\" data-id=\"e3e7988\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14b381b elementor-widget-tablet__width-inherit switch-dark elementor-widget elementor-widget-heading\" data-id=\"14b381b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Zalecenia dotycz\u0105ce produkt\u00f3w<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce19490 elementor-widget elementor-widget-text-editor\" data-id=\"ce19490\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Zalecenia dotycz\u0105ce produkt\u00f3w<\/strong> w punkcie sprzeda\u017cy s\u0105 wykorzystywane do zwr\u00f3cenia uwagi klient\u00f3w na produkty, kt\u00f3re s\u0105 szczeg\u00f3lnie interesuj\u0105ce, nowe lub niedrogie, lub kt\u00f3re uzupe\u0142niaj\u0105 ju\u017c zakupiony produkt. Rekomendacje te mog\u0105 by\u0107 przekazywane za po\u015brednictwem plakat\u00f3w i etykiet na p\u00f3\u0142kach lub cyfrowo na wy\u015bwietlaczach. Wyd\u0142u\u017caj\u0105 one czas przebywania w sklepie, zach\u0119caj\u0105 do zakup\u00f3w impulsowych i zwi\u0119kszaj\u0105 warto\u015b\u0107 koszyka zakupowego.<br \/><br \/>Szczeg\u00f3lnie skuteczne jest wykorzystanie inteligentnego oprogramowania, kt\u00f3re automatycznie i kontekstowo wy\u015bwietla rekomendacje produkt\u00f3w. W najlepszym przypadku s\u0105 to spersonalizowane rekomendacje - oparte na aktualnych ofertach, artyku\u0142ach sezonowych lub cz\u0119sto kupowanych kombinacjach.<br \/><br \/>Pod wzgl\u0119dem technologicznym rekomendacje produkt\u00f3w w punktach sprzeda\u017cy mo\u017cna bardzo \u0142atwo wdro\u017cy\u0107 za pomoc\u0105 plakat\u00f3w, ale rozwi\u0105zania cyfrowe s\u0105 o wiele bardziej skuteczne, gdzie rekomendacja produktu przyci\u0105ga wzrok po prostu blaskiem monitor\u00f3w i mo\u017ce by\u0107 wspierana animacj\u0105. To, co jest powszechne w sklepach internetowych, stanowi wyzwanie technologiczne i zwi\u0105zane z ochron\u0105 danych w tradycyjnych sklepach detalicznych: spersonalizowane rekomendacje produkt\u00f3w. Platforma oprogramowania <strong>PRESTIGEenterprise<\/strong> oprogramowania online r\u00f3wnie\u017c wspiera te wymagaj\u0105ce wyzwania. Nie ma znaczenia, czy rekomendacja produktu ma zosta\u0107 wydrukowana, czy wywo\u0142ana za pomoc\u0105 przycisku na wadze, skanera na steli lub czujnika ruchu na ekranie wielkoformatowym. Tworzy to zindywidualizowane do\u015bwiadczenie zakupowe i wspiera sprzeda\u017c odpowiednich grup produkt\u00f3w.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72e1abb elementor-widget elementor-widget-text-editor\" data-id=\"72e1abb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Online Software AG jest silnym partnerem w zakresie rozwi\u0105za\u0144 marketingowych POS. Nasz <a title=\"Oprogramowanie marketingowe POS\" href=\"\/pl\/oprogramowanie\/\"><span style=\"text-decoration: underline;\">Oprogramowanie marketingowe POS<\/span><\/a> PRESTIGEenterprise obs\u0142uguje nast\u0119puj\u0105ce funkcje:<\/p><ul><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Rozwi\u0105zania POS\" href=\"\/pl\/rozwiazania\/\">Rozwi\u0105zania POS<\/a><\/span><\/p><\/li><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Rozwi\u0105zania digital signage\" href=\"\/pl\/rozwiazania\/digital-signage\/\">Rozwi\u0105zania digital signage<\/a><\/span><\/p><\/li><li><p>- Rozwi\u0105zania dla <span style=\"text-decoration: underline;\"><a title=\"cyfrowe etykiety cenowe\" href=\"\/pl\/elektroniczne-etykiety-cenowe\/\">cyfrowe etykiety cenowe<\/a><\/span> (ESL)<\/p><\/li><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Rozwi\u0105zania do druku\" href=\"\/pl\/rozwiazania\/druk\/\">Rozwi\u0105zania do druku<\/a><\/span><\/p><\/li><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Mobilne rozwi\u0105zania marketingowe\" href=\"\/pl\/rozwiazania\/mobilny\/\">Mobilne rozwi\u0105zania marketingowe<\/a><\/span><\/p><\/li><li><p>- <a title=\"Rozwi\u0105zania dla medi\u00f3w detalicznych\" href=\"\/pl\/media-detaliczne\/\"><span style=\"text-decoration: underline;\">Rozwi\u0105zania dla medi\u00f3w detalicznych<\/span><\/a><\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-043bf5e elementor-section-full_width wrapper-wide section-normal elementor-section-height-default elementor-section-height-default default\" data-id=\"043bf5e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46dfce5\" data-id=\"46dfce5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76a88c2 wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"76a88c2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-86c5345\" data-id=\"86c5345\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e0ab76 elementor-widget elementor-widget-heading\" data-id=\"1e0ab76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Jeste\u015b zainteresowany <br>komunikacja w punkcie sprzeda\u017cy? <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f7bf4a elementor-widget elementor-widget-naylabutton\" data-id=\"5f7bf4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylabutton.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<!--  Button -->\n<div class=\"nayla-button fill icon-right  cursor-default\" >\n\n    <span class=\"left-icon\"><i aria-hidden=\"true\" class=\"material-icons md-arrow_outward\" data-md-icon=\"arrow_outward\"><\/i><\/span>\n\n    <a target=\"_self\" href=\"https:\/\/online-software-ag.com\/pl\/rejestracja-do-newslettera\/\">Zapisz si\u0119 do newslettera ju\u017c teraz<\/a>\n\n    <span class=\"right-icon\"><i aria-hidden=\"true\" class=\"material-icons md-arrow_outward\" data-md-icon=\"arrow_outward\"><\/i><\/span>\n\n<\/div>\n<!--\/ Button -->\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55d91a3 wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"55d91a3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72407ca\" data-id=\"72407ca\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>POS Lexikon Produktempfehlungen Produktempfehlungen am Point of Sale dienen dazu, Kunden gezielt auf Artikel hinzuweisen, die besonders interessant, neu oder preiswert sind oder einen bereits gekauften Artikel erg&auml;nzen. Diese Empfehlungen [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":75424,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-76404","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Produktempfehlungen - Online Software AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/pl\/leksykon\/zalecenia-dotyczace-produktow\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Produktempfehlungen - Online Software AG\" \/>\n<meta property=\"og:description\" content=\"POS Lexikon Produktempfehlungen Produktempfehlungen am Point of Sale dienen dazu, Kunden gezielt auf Artikel hinzuweisen, die besonders interessant, neu oder preiswert sind oder einen bereits gekauften Artikel erg&auml;nzen. 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