{"id":22446,"date":"2020-01-17T13:55:57","date_gmt":"2020-01-17T12:55:57","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=22446"},"modified":"2024-11-11T08:34:26","modified_gmt":"2024-11-11T07:34:26","slug":"prestige-partner-day-transparentnosc-w-pos","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/pl\/prestige-partnertag-transparenz-am-pos\/","title":{"rendered":"Dzie\u0144 Partnera PRESTIGE: Przejrzysto\u015b\u0107 w punktach sprzeda\u017cy"},"content":{"rendered":"

Autentyczna komunikacja z klientem by\u0142a jednym z kluczowych temat\u00f3w podczas 14. Dnia Partnera PRESTIGE w Heidelbergu, gdzie mi\u0119dzy innymi REWE Systems i SuperBioMarkt zaprezentowa\u0142y swoje rozwi\u0105zania oparte na PRESTIGEenterprise.<\/em><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Weinheim, 17 stycznia 2020 r. +++<\/strong> Pod has\u0142em \"Transparency at the POS - clear customer communication with PRESTIGEenterprise\" sprzedawcy detaliczni, us\u0142ugodawcy i producenci dyskutowali o tym, jak autentyczno\u015b\u0107 w komunikacji z klientem w punkcie sprzeda\u017cy wp\u0142ywa na jego zachowania zakupowe podczas 14. edycji PRESTIGE Partner Day. Coroczne wydarzenie bran\u017cowe po raz kolejny przyci\u0105gn\u0119\u0142o wielu sprzedawc\u00f3w detalicznych i ekspert\u00f3w w dziedzinie handlu detalicznego do Heidelbergu w dniu 14 stycznia 2020 r., aby podzieli\u0107 si\u0119 swoimi do\u015bwiadczeniami.<\/p>\n\n\n\n

Prof. dr Stephan R\u00fcschen, DHBW Heilbronn, otworzy\u0142 wydarzenie swoim przem\u00f3wieniem na temat sztucznej inteligencji w handlu detalicznym. Przedstawi\u0142 dobry przegl\u0105d stanu rozwoju sztucznej inteligencji (AI), wykorzysta\u0142 wiele przyk\u0142ad\u00f3w, aby podnie\u015b\u0107 \u015bwiadomo\u015b\u0107 obszar\u00f3w, w kt\u00f3rych AI jest ju\u017c standardem i przedstawi\u0142 obiecuj\u0105ce perspektywy dalszego rozwoju tej technologii. Rynek belgijski, jego cechy szczeg\u00f3lne oraz wp\u0142yw pokolenia Z i millenials\u00f3w na komunikacj\u0119 w sklepie przedstawi\u0142 Chris Van Wesemael, ekspert ds. handlu detalicznego w sektorze niespo\u017cywczym w firmie Gondola. Uczestnicy dowiedzieli si\u0119, w jaki spos\u00f3b projekt transmisji na \u017cywo firmy REWE Richrath sta\u0142 si\u0119 inicjatyw\u0105 tierwohl.tv, a J\u00f6rg Lambertin z SuperBioMarkt m\u00f3wi\u0142 o cyfrowych wyzwaniach stoj\u0105cych przed sektorem ekologicznym. Rosemarie Knapp i Ralph Wilshaus z REWE Systems opowiedzieli o tym, jak z powodzeniem wdro\u017cy\u0107 strategicznie zaawansowan\u0105 koncepcj\u0119 cyfrowego podej\u015bcia do klienta w ponad 1500 supermarketach.<\/p>\n\n\n\n

Opr\u00f3cz prezentacji z terenu, skupiono si\u0119 na przedstawieniu nowych funkcji platformy oprogramowania PRESTIGEenterprise. W Experience Campus uczestnicy mogli na \u017cywo zapozna\u0107 si\u0119 ze wszystkimi nowymi funkcjami.<\/p>\n\n\n\n

\"Z prawie 100 uczestnikami, zainteresowanie tegorocznym wydarzeniem pozosta\u0142o wysokie i potwierdza ten format z mieszank\u0105 praktycznego do\u015bwiadczenia, technicznych informacji i temat\u00f3w, kt\u00f3re pozwalaj\u0105 nam my\u015ble\u0107 nieszablonowo\" m\u00f3wi J\u00fcrgen Berens von Rautenfeld, CEO Online Software AG. \"Cieszymy si\u0119, \u017ce PRESTIGE Partner Day zapewnia naszym klientom i partnerom doskona\u0142\u0105 platform\u0119 do otwartej wymiany do\u015bwiadcze\u0144\".<\/p>\n\n\n\n

Informacje o Online Software AG<\/strong><\/p>\n\n\n\n

Online Software AG to innowacyjna firma programistyczna specjalizuj\u0105ca si\u0119 w opracowywaniu rozwi\u0105za\u0144 dla mi\u0119dzynarodowego handlu hurtowego i detalicznego. Ta \u015bredniej wielko\u015bci firma z siedzib\u0105 w Weinheim an der Bergstra\u00dfe od ponad 25 lat wspiera sprzedawc\u00f3w detalicznych rozwi\u0105zaniami programowymi do profesjonalnej reklamy sklepowej, a dzi\u0119ki ponad 35 000 instalacji w 35 krajach jest liderem na rynku w dziedzinie cross-medialnej komunikacji sklepowej i promocji sprzeda\u017cy. Dzi\u0119ki oprogramowaniu PRESTIGEenterprise, oprogramowanie online oferuje platform\u0119 komunikacyjn\u0105 do zwracania si\u0119 do klient\u00f3w w punkcie sprzeda\u017cy, kt\u00f3ra obejmuje zar\u00f3wno tradycyjne media, jak i cyfrowe media wyj\u015bciowe.<\/p>\n\n\n\n

Wi\u0119cej informacji:<\/span><\/p>\n\n\n\n

Online Software AG
Bergstrasse 31
69469 Weinheim, Niemcy
info@online-software-ag.de<\/a>
online-software-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Kierownik ds. marketingu i komunikacji
T. +49 6201 9988-682
F. +49 6201 9988-77
sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Authentische Kundenkommunikation war eines der Schl\u00fcsselthemen auf dem 14. PRESTIGE Partnertag in Heidelberg auf dem unter anderem die REWE Systems und SuperBioMarkt ihre PRESTIGEenterprise-basierten L\u00f6sungen vorstellten. Weinheim, 17. Januar 2020 […]<\/p>\n","protected":false},"author":8,"featured_media":70761,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[66],"tags":[],"class_list":["post-22446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"acf":[],"yoast_head":"\nPRESTIGE Partnertag: Transparenz am POS - Online Software AG<\/title>\n<meta name=\"description\" content=\"Chris Van Wesemael beleuchtete den belgischen Markt sowie den Einfluss der Generation Z und Millennials auf die In-Store-Kommunikation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/pl\/prestige-partner-day-transparentnosc-w-pos\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PRESTIGE Partnertag: Transparenz am POS - Online Software AG\" \/>\n<meta property=\"og:description\" content=\"Chris Van Wesemael beleuchtete den belgischen Markt sowie den Einfluss der Generation Z und Millennials auf die In-Store-Kommunikation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/online-software-ag.com\/pl\/prestige-partner-day-transparentnosc-w-pos\/\" \/>\n<meta property=\"og:site_name\" content=\"Online Software AG\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-17T12:55:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-11T07:34:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/01\/OnlineSoftwareAG_News_prestige-partnertag-transparenz-am-pos.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lea Fuchs\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lea Fuchs\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/online-software-ag.com\/prestige-partnertag-transparenz-am-pos\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/online-software-ag.com\/prestige-partnertag-transparenz-am-pos\/\"},\"author\":{\"name\":\"Lea Fuchs\",\"@id\":\"https:\/\/online-software-ag.com\/#\/schema\/person\/2e7683760d28834481241f04fa7604f6\"},\"headline\":\"PRESTIGE Partnertag: Transparenz am POS\",\"datePublished\":\"2020-01-17T12:55:57+00:00\",\"dateModified\":\"2024-11-11T07:34:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/online-software-ag.com\/prestige-partnertag-transparenz-am-pos\/\"},\"wordCount\":459,\"publisher\":{\"@id\":\"https:\/\/online-software-ag.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/online-software-ag.com\/prestige-partnertag-transparenz-am-pos\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/01\/OnlineSoftwareAG_News_prestige-partnertag-transparenz-am-pos.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"pl-PL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/online-software-ag.com\/prestige-partnertag-transparenz-am-pos\/\",\"url\":\"https:\/\/online-software-ag.com\/prestige-partnertag-transparenz-am-pos\/\",\"name\":\"PRESTIGE Partnertag: Transparenz am POS - Online Software AG\",\"isPartOf\":{\"@id\":\"https:\/\/online-software-ag.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/online-software-ag.com\/prestige-partnertag-transparenz-am-pos\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/online-software-ag.com\/prestige-partnertag-transparenz-am-pos\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/01\/OnlineSoftwareAG_News_prestige-partnertag-transparenz-am-pos.jpg\",\"datePublished\":\"2020-01-17T12:55:57+00:00\",\"dateModified\":\"2024-11-11T07:34:26+00:00\",\"description\":\"Chris Van Wesemael beleuchtete den belgischen Markt sowie den Einfluss der Generation Z und Millennials auf die In-Store-Kommunikation.\",\"breadcrumb\":{\"@id\":\"https:\/\/online-software-ag.com\/prestige-partnertag-transparenz-am-pos\/#breadcrumb\"},\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/online-software-ag.com\/prestige-partnertag-transparenz-am-pos\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\/\/online-software-ag.com\/prestige-partnertag-transparenz-am-pos\/#primaryimage\",\"url\":\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/01\/OnlineSoftwareAG_News_prestige-partnertag-transparenz-am-pos.jpg\",\"contentUrl\":\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/01\/OnlineSoftwareAG_News_prestige-partnertag-transparenz-am-pos.jpg\",\"width\":1024,\"height\":768,\"caption\":\"PRESTIGE Partnertag\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/online-software-ag.com\/prestige-partnertag-transparenz-am-pos\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/online-software-ag.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"PRESTIGE Partnertag: Transparenz am POS\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/online-software-ag.com\/#website\",\"url\":\"https:\/\/online-software-ag.com\/\",\"name\":\"Online Software AG\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/online-software-ag.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/online-software-ag.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pl-PL\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/online-software-ag.com\/#organization\",\"name\":\"Online Software AG\",\"url\":\"https:\/\/online-software-ag.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\/\/online-software-ag.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/08\/OSAG_Logo_RGB_mit_Firmenname.png\",\"contentUrl\":\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/08\/OSAG_Logo_RGB_mit_Firmenname.png\",\"width\":1469,\"height\":874,\"caption\":\"Online Software AG\"},\"image\":{\"@id\":\"https:\/\/online-software-ag.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/online-software-ag.com\/#\/schema\/person\/2e7683760d28834481241f04fa7604f6\",\"name\":\"Lea Fuchs\",\"url\":\"https:\/\/online-software-ag.com\/pl\/author\/lea-fuchs\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"PRESTIGE Partner Day: Przejrzysto\u015b\u0107 w punktach sprzeda\u017cy - Online Software AG","description":"Chris Van Wesemael rzuci\u0142 \u015bwiat\u0142o na rynek belgijski i wp\u0142yw pokolenia Z i millenials\u00f3w na komunikacj\u0119 w sklepie.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/online-software-ag.com\/pl\/prestige-partner-day-transparentnosc-w-pos\/","og_locale":"pl_PL","og_type":"article","og_title":"PRESTIGE Partnertag: Transparenz am POS - Online Software AG","og_description":"Chris Van Wesemael beleuchtete den belgischen Markt sowie den Einfluss der Generation Z und Millennials auf die In-Store-Kommunikation.","og_url":"https:\/\/online-software-ag.com\/pl\/prestige-partner-day-transparentnosc-w-pos\/","og_site_name":"Online Software AG","article_published_time":"2020-01-17T12:55:57+00:00","article_modified_time":"2024-11-11T07:34:26+00:00","og_image":[{"width":1024,"height":768,"url":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/01\/OnlineSoftwareAG_News_prestige-partnertag-transparenz-am-pos.jpg","type":"image\/jpeg"}],"author":"Lea Fuchs","twitter_card":"summary_large_image","twitter_misc":{"Napisane przez":"Lea Fuchs","Szacowany czas czytania":"3 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/online-software-ag.com\/prestige-partnertag-transparenz-am-pos\/#article","isPartOf":{"@id":"https:\/\/online-software-ag.com\/prestige-partnertag-transparenz-am-pos\/"},"author":{"name":"Lea Fuchs","@id":"https:\/\/online-software-ag.com\/#\/schema\/person\/2e7683760d28834481241f04fa7604f6"},"headline":"PRESTIGE Partnertag: Transparenz am POS","datePublished":"2020-01-17T12:55:57+00:00","dateModified":"2024-11-11T07:34:26+00:00","mainEntityOfPage":{"@id":"https:\/\/online-software-ag.com\/prestige-partnertag-transparenz-am-pos\/"},"wordCount":459,"publisher":{"@id":"https:\/\/online-software-ag.com\/#organization"},"image":{"@id":"https:\/\/online-software-ag.com\/prestige-partnertag-transparenz-am-pos\/#primaryimage"},"thumbnailUrl":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/01\/OnlineSoftwareAG_News_prestige-partnertag-transparenz-am-pos.jpg","articleSection":["News"],"inLanguage":"pl-PL"},{"@type":"WebPage","@id":"https:\/\/online-software-ag.com\/prestige-partnertag-transparenz-am-pos\/","url":"https:\/\/online-software-ag.com\/prestige-partnertag-transparenz-am-pos\/","name":"PRESTIGE Partner Day: Przejrzysto\u015b\u0107 w punktach sprzeda\u017cy - Online Software AG","isPartOf":{"@id":"https:\/\/online-software-ag.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/online-software-ag.com\/prestige-partnertag-transparenz-am-pos\/#primaryimage"},"image":{"@id":"https:\/\/online-software-ag.com\/prestige-partnertag-transparenz-am-pos\/#primaryimage"},"thumbnailUrl":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/01\/OnlineSoftwareAG_News_prestige-partnertag-transparenz-am-pos.jpg","datePublished":"2020-01-17T12:55:57+00:00","dateModified":"2024-11-11T07:34:26+00:00","description":"Chris Van Wesemael rzuci\u0142 \u015bwiat\u0142o na rynek belgijski i wp\u0142yw pokolenia Z i millenials\u00f3w na komunikacj\u0119 w sklepie.","breadcrumb":{"@id":"https:\/\/online-software-ag.com\/prestige-partnertag-transparenz-am-pos\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/online-software-ag.com\/prestige-partnertag-transparenz-am-pos\/"]}]},{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/online-software-ag.com\/prestige-partnertag-transparenz-am-pos\/#primaryimage","url":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/01\/OnlineSoftwareAG_News_prestige-partnertag-transparenz-am-pos.jpg","contentUrl":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/01\/OnlineSoftwareAG_News_prestige-partnertag-transparenz-am-pos.jpg","width":1024,"height":768,"caption":"PRESTIGE Partnertag"},{"@type":"BreadcrumbList","@id":"https:\/\/online-software-ag.com\/prestige-partnertag-transparenz-am-pos\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/online-software-ag.com\/"},{"@type":"ListItem","position":2,"name":"PRESTIGE Partnertag: Transparenz am POS"}]},{"@type":"WebSite","@id":"https:\/\/online-software-ag.com\/#website","url":"https:\/\/online-software-ag.com\/","name":"Online Software AG","description":"","publisher":{"@id":"https:\/\/online-software-ag.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/online-software-ag.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pl-PL"},{"@type":"Organization","@id":"https:\/\/online-software-ag.com\/#organization","name":"Online Software AG","url":"https:\/\/online-software-ag.com\/","logo":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/online-software-ag.com\/#\/schema\/logo\/image\/","url":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/08\/OSAG_Logo_RGB_mit_Firmenname.png","contentUrl":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/08\/OSAG_Logo_RGB_mit_Firmenname.png","width":1469,"height":874,"caption":"Online Software AG"},"image":{"@id":"https:\/\/online-software-ag.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/online-software-ag.com\/#\/schema\/person\/2e7683760d28834481241f04fa7604f6","name":"Lea Fuchs","url":"https:\/\/online-software-ag.com\/pl\/author\/lea-fuchs\/"}]}},"_links":{"self":[{"href":"https:\/\/online-software-ag.com\/pl\/wp-json\/wp\/v2\/posts\/22446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/online-software-ag.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/online-software-ag.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/online-software-ag.com\/pl\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/online-software-ag.com\/pl\/wp-json\/wp\/v2\/comments?post=22446"}],"version-history":[{"count":0,"href":"https:\/\/online-software-ag.com\/pl\/wp-json\/wp\/v2\/posts\/22446\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/online-software-ag.com\/pl\/wp-json\/wp\/v2\/media\/70761"}],"wp:attachment":[{"href":"https:\/\/online-software-ag.com\/pl\/wp-json\/wp\/v2\/media?parent=22446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/online-software-ag.com\/pl\/wp-json\/wp\/v2\/categories?post=22446"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/online-software-ag.com\/pl\/wp-json\/wp\/v2\/tags?post=22446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}