{"id":2553,"date":"2017-01-19T12:52:41","date_gmt":"2017-01-19T12:52:41","guid":{"rendered":"http:\/\/online-software-ag.com.w01737f0.kasserver.com\/prestige-partnertag-nahtlose-kommunikation-auf-der-gesamten-customer-journey-wird-fuer-konsumenten-immer-wichtiger\/"},"modified":"2024-11-08T15:26:57","modified_gmt":"2024-11-08T14:26:57","slug":"prestige-partner-day-bezproblemowa-komunikacja-na-calej-drodze-klienta-staje-sie-coraz-wazniejsza-dla-konsumentow","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/pl\/prestige-partnertag-nahtlose-kommunikation-auf-der-gesamten-customer-journey-wird-fuer-konsumenten-immer-wichtiger\/","title":{"rendered":"PRESTIGE Partner Day: P\u0142ynna komunikacja na ca\u0142ej drodze klienta staje si\u0119 coraz wa\u017cniejsza dla konsument\u00f3w"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Pod has\u0142em \"Zakupy z u\u015bmiechem - imponuj\u0105ce chwile z PRESTIGE\" eksperci ds. handlu detalicznego spotkali si\u0119 w Heidelbergu na 11. Dniu Partnera PRESTIGE zorganizowanym przez Online Software AG<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/01\/OnlineSoftwareAG_PRESTIGE_Partnertag_1-1.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"801\" height=\"534\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/01\/OnlineSoftwareAG_PRESTIGE_Partnertag_1-1.jpg\" alt=\"\" class=\"wp-image-70801\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/01\/OnlineSoftwareAG_PRESTIGE_Partnertag_1-1.jpg 801w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/01\/OnlineSoftwareAG_PRESTIGE_Partnertag_1-1-300x200.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/01\/OnlineSoftwareAG_PRESTIGE_Partnertag_1-1-768x512.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/01\/OnlineSoftwareAG_PRESTIGE_Partnertag_1-1-18x12.jpg 18w\" sizes=\"(max-width: 801px) 100vw, 801px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">Weinheim, 19 stycznia 2017 r. +++ <\/span>Online Software AG powita\u0142a klient\u00f3w i partner\u00f3w na 11. Dniu Partnera PRESTIGE w Heidelbergu w dniu 17 stycznia 2017 roku. Tegoroczne wydarzenie dla sprzedawc\u00f3w detalicznych odby\u0142o si\u0119 pod has\u0142em \"Zakupy z u\u015bmiechem - imponuj\u0105ce chwile z PRESTIGE\" i koncentrowa\u0142o si\u0119 na pomys\u0142ach i rozwi\u0105zaniach, kt\u00f3re uszcz\u0119\u015bliwiaj\u0105 konsument\u00f3w. Na przyk\u0142ad dr Kai Hudetz z IFH Cologne m\u00f3wi\u0142 o kupuj\u0105cych w sieci i o tym, jak inspirowa\u0107 klient\u00f3w online offline. Hasan C\u00fcr\u00fck z Knauber opowiedzia\u0142 o swoich do\u015bwiadczeniach zwi\u0105zanych z wprowadzaniem innowacji technicznych, a Ralf Wilker z Lekkerland m\u00f3wi\u0142 o sklepach jutra na stacjach benzynowych. Armin Henningsen i Sven Schalk z Diebold Nixdorf opisali potrzeb\u0119 spersonalizowanego podej\u015bcia do klienta i mo\u017cliwo\u015bci inteligentnego zarz\u0105dzania promocjami przy kasie, a Carsten Schemberg z dlv Netzwerk Ladenbau podkre\u015bli\u0142 nowe wymagania dotycz\u0105ce wyposa\u017cenia sklep\u00f3w w kontek\u015bcie cyfryzacji punkt\u00f3w sprzeda\u017cy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"Cieszymy si\u0119, \u017ce po raz kolejny uda\u0142o nam si\u0119 przyci\u0105gn\u0105\u0107 najwy\u017cszej klasy prelegent\u00f3w na nasz tegoroczny Dzie\u0144 Partnera i przygotowa\u0107 ekscytuj\u0105cy program prezentacji, kt\u00f3ry trafi\u0142 w sedno i po raz kolejny przyci\u0105gn\u0105\u0142 do nas du\u017c\u0105 liczb\u0119 naszych klient\u00f3w i partner\u00f3w, aby om\u00f3wi\u0107 nowe technologie i przysz\u0142o\u015bciowe rozwi\u0105zania dla sektora detalicznego\" - m\u00f3wi J\u00fcrgen Berens von Rautenfeld, CEO Online Software AG. \"W tym roku musieli\u015bmy zmieni\u0107 miejsce, poniewa\u017c liczba uczestnik\u00f3w stale ros\u0142a w ostatnich latach i znale\u017ali\u015bmy lokalizacj\u0119 o szczeg\u00f3lnie innowacyjnym charakterze w kampusie SRH w Heidelbergu\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Opr\u00f3cz prezentacji najnowszych funkcji platformy oprogramowania PRESTIGEenterprise i prezentacji zaawansowanych technicznie rozwi\u0105za\u0144, g\u0142\u00f3wny nacisk po\u0142o\u017cono na osobiste dyskusje i wymian\u0119 do\u015bwiadcze\u0144 mi\u0119dzy u\u017cytkownikami PRESTIGE. Szczeg\u00f3\u0142owo om\u00f3wiono najnowsze technologie i przysz\u0142e strategie komunikacji cenowej i reklamowej w handlu detalicznym.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ka\u017cdy, kto chcia\u0142, m\u00f3g\u0142 wprowadzi\u0107 si\u0119 w nastr\u00f3j wydarzenia w lu\u017anej atmosferze podczas spotkania poprzedzaj\u0105cego wiecz\u00f3r. Relaksuj\u0105ce wieczorne wydarzenie utorowa\u0142o drog\u0119 do szczerej i intensywnej wymiany do\u015bwiadcze\u0144 w zakresie rozwi\u0105za\u0144 digital signage, drukowanej i mobilnej komunikacji w sklepie oraz wykorzystania PRESTIGE w wielu bran\u017cach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gerd Betz, dyrektor ds. sprzeda\u017cy detalicznej, ju\u017c nie mo\u017ce si\u0119 doczeka\u0107 przysz\u0142ego roku: \"Otwarta komunikacja ze wszystkimi u\u017cytkownikami PRESTIGE i wsp\u00f3lne opracowywanie nowych temat\u00f3w jest podstaw\u0105 sukcesu naszego oprogramowania. Zawsze jeste\u015bmy otwarci na naszych klient\u00f3w i partner\u00f3w, dlatego Dzie\u0144 Partnera PRESTIGE jest dla nas szczeg\u00f3lnie wa\u017cny\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">Informacje o Online Software AG<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Online Software AG to innowacyjna firma programistyczna specjalizuj\u0105ca si\u0119 w opracowywaniu rozwi\u0105za\u0144 dla mi\u0119dzynarodowego handlu hurtowego i detalicznego. Ta \u015bredniej wielko\u015bci firma z siedzib\u0105 w Weinheim an der Bergstra\u00dfe od ponad 25 lat wspiera sprzedawc\u00f3w detalicznych rozwi\u0105zaniami programowymi do profesjonalnej reklamy sklepowej, a dzi\u0119ki ponad 35 000 instalacji w 35 krajach jest liderem na rynku w dziedzinie cross-medialnej komunikacji sklepowej i promocji sprzeda\u017cy. Dzi\u0119ki oprogramowaniu <span style=\"font-weight: bold;\">PRESTIGEenterprise<\/span> Oprogramowanie online oferuje platform\u0119 komunikacyjn\u0105 do zwracania si\u0119 do klient\u00f3w w punktach sprzeda\u017cy, kt\u00f3ra obejmuje zar\u00f3wno klasyczne media, jak i cyfrowe media wyj\u015bciowe. Wielokrotnie nagradzane oprogramowanie stanowi zatem doskona\u0142\u0105 podstaw\u0119 dla ca\u0142o\u015bciowych koncepcji komunikacji, integruj\u0105c plakaty i etykiety, a tak\u017ce ekrany wielkoformatowe, \u015bciany wideo, ekrany kasowe i wagi, systemy kiosk\u00f3w, p\u00f3\u0142ki cyfrowe i elektroniczne etykiety p\u00f3\u0142kowe (ESL), a tak\u017ce urz\u0105dzenia mobilne, takie jak smartfony, tablety i MDE.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">Wi\u0119cej informacji:<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Online Software AG<br>Bergstrasse 31<br>69469 Weinheim, Niemcy<br><a href=\"mailto:info@online-software-ag.de\">info@online-software-ag.de<\/a><br><a href=\"https:\/\/online-software-ag.com\/pl\/\">www.online-software-ag.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sandy Heinzmann<br>Kierownik ds. marketingu i komunikacji<br>T. +49 6201 9988-682<br>F. +49 6201 9988-77<br><a href=\"mailto:sandy.heinzmann@online-software-ag.de\">sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Pod has\u0142em \"Zakupy z u\u015bmiechem - imponuj\u0105ce chwile z PRESTIGE\" eksperci ds. handlu detalicznego spotkali si\u0119 w Heidelbergu na 11. Dniu Partnera PRESTIGE zorganizowanym przez Online Software AG<\/p>","protected":false},"author":3,"featured_media":70869,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[66],"tags":[],"class_list":["post-2553","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PRESTIGE Partnertag: Nahtlose Kommunikation auf der gesamten Customer Journey wird f\u00fcr Konsumenten immer wichtiger - Online Software AG<\/title>\n<meta name=\"description\" content=\"In Heidelberg ist der 11. PRESTIGE Partnertag \u201eShopping with a smile\u201c statt, bei dem Experten \u00fcber Kundenansprache am POS referierten.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/pl\/prestige-partner-day-bezproblemowa-komunikacja-na-calej-drodze-klienta-staje-sie-coraz-wazniejsza-dla-konsumentow\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PRESTIGE Partnertag: Nahtlose Kommunikation auf der gesamten Customer Journey wird f\u00fcr Konsumenten immer wichtiger - Online Software AG\" \/>\n<meta property=\"og:description\" content=\"In Heidelberg ist der 11. 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