{"id":2575,"date":"2017-05-23T13:57:00","date_gmt":"2017-05-23T13:57:00","guid":{"rendered":"http:\/\/online-software-ag.com.w01737f0.kasserver.com\/norddeutsche-edeka-angebote-digital-in-szene-gesetzt\/"},"modified":"2024-11-08T15:58:10","modified_gmt":"2024-11-08T14:58:10","slug":"polnocnoniemiecka-edeka-oferuje-cyfrowa-inscenizacje","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/pl\/norddeutsche-edeka-angebote-digital-in-szene-gesetzt\/","title":{"rendered":"P\u00f3\u0142nocnoniemiecka firma EDEKA oferuje cyfrow\u0105 inscenizacj\u0119"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Detalista EDEKA Nord Niemerszein czasami u\u017cywa nietypowych format\u00f3w portretowych, gdy zwraca si\u0119 do klient\u00f3w cyfrowo w swoich sklepach.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/05\/EDEKA-Niemerszein-Digital_Signage-Obsttheke.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"803\" height=\"493\" data-id=\"70747\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/05\/EDEKA-Niemerszein-Digital_Signage-Obsttheke.jpg\" alt=\"\" class=\"wp-image-70747\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/05\/EDEKA-Niemerszein-Digital_Signage-Obsttheke.jpg 803w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/05\/EDEKA-Niemerszein-Digital_Signage-Obsttheke-300x184.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/05\/EDEKA-Niemerszein-Digital_Signage-Obsttheke-768x472.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/05\/EDEKA-Niemerszein-Digital_Signage-Obsttheke-18x12.jpg 18w\" sizes=\"(max-width: 803px) 100vw, 803px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/05\/EDEKA-Niemerszein-Digital_Signage-Theken-tv.jpg\"><img decoding=\"async\" width=\"803\" height=\"493\" data-id=\"70746\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/05\/EDEKA-Niemerszein-Digital_Signage-Theken-tv.jpg\" alt=\"\" class=\"wp-image-70746\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/05\/EDEKA-Niemerszein-Digital_Signage-Theken-tv.jpg 803w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/05\/EDEKA-Niemerszein-Digital_Signage-Theken-tv-300x184.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/05\/EDEKA-Niemerszein-Digital_Signage-Theken-tv-768x472.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/05\/EDEKA-Niemerszein-Digital_Signage-Theken-tv-18x12.jpg 18w\" sizes=\"(max-width: 803px) 100vw, 803px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">Weinheim, 23 maja 2017 r. +++<\/span> Od ponad 50 lat rodzinna firma Niemerszein oferuje codzienne zakupy spo\u017cywcze w najpi\u0119kniejszych dzielnicach Hamburga. Rodzina Niemerszein przywi\u0105zuje du\u017c\u0105 wag\u0119 do regionalno\u015bci, obs\u0142ugi klienta i atrakcyjnej atmosfery zakup\u00f3w w obecnie o\u015bmiu sklepach. Dlatego firma regularnie inwestuje w wyposa\u017cenie sklep\u00f3w i nie odk\u0142ada prac modernizacyjnych. Decyzja o cyfrowym podej\u015bciu do klient\u00f3w zosta\u0142a podj\u0119ta wcze\u015bnie, a wraz z ni\u0105 decyzja o wyborze oprogramowania digital signage PRESTIGEenterprise firmy Online Software AG. Wszystkie sklepy s\u0105 teraz wyposa\u017cone w ekrany. W samym tylko ponownie otwartym sklepie Winterhude zainstalowano ponad 20 monitor\u00f3w.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aby zapewni\u0107 cyfrowe podej\u015bcie do klienta, wszystkie sklepy zosta\u0142y wyposa\u017cone w ekrany przy ladach ze \u015bwie\u017cymi serami, w\u0119dlinami, mi\u0119sem i rybami, a tak\u017ce w strefie owoc\u00f3w i warzyw. Klienci mog\u0105 r\u00f3wnie\u017c zaostrzy\u0107 sw\u00f3j apetyt na \u015bwie\u017ce przysmaki cyfrowo w barze sa\u0142atkowym. W sklepie na M\u00fchlenkamp pi\u0119\u0107 ekran\u00f3w w witrynie sklepowej reklamuje r\u00f3wnie\u017c aktualne oferty ulotkowe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"Jako\u015b\u0107 ekran\u00f3w jest z pewno\u015bci\u0105 wa\u017cnym warunkiem wst\u0119pnym, poniewa\u017c je\u015bli oszcz\u0119dzasz na z\u0142ym ko\u0144cu, masz wi\u0119cej k\u0142opot\u00f3w z awariami i naprawami. Jednak w codziennym \u017cyciu przede wszystkim op\u0142aca si\u0119 odpowiednie oprogramowanie. Z PRESTIGEenterprise jako nasz\u0105 platform\u0105 oprogramowania, postawili\u015bmy na w\u0142a\u015bciwego konia\", potwierdza Frank Ebrecht, autoryzowany sygnatariusz w EDEKA Niemerszein. \"Nasz dzia\u0142 reklamy jest w pe\u0142ni elastyczny dzi\u0119ki narz\u0119dziu programowemu i mo\u017ce profesjonalnie planowa\u0107 planowanie oferty przy rozs\u0105dnym nak\u0142adzie pracy\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Franziska Boelke, kt\u00f3ra jest odpowiedzialna za prezentacj\u0119 graficzn\u0105 w o\u015bmiu sklepach, jest bardzo zadowolona: \"PRESTIGEenterprise u\u0142atwia planowanie cotygodniowych ofert, a tak\u017ce atrakcyjnych motyw\u00f3w \u017cywno\u015bciowych i film\u00f3w, aby dopasowa\u0107 je do odpowiedniego dzia\u0142u i w razie potrzeby bardzo szybko zaktualizowa\u0107. Na przyk\u0142ad, je\u015bli produkt w ofercie nie jest ju\u017c dost\u0119pny w magazynie, nie powinien by\u0107 ju\u017c reklamowany\", wyja\u015bnia wyszkolony grafik, dodaj\u0105c \"Regionalne przysmaki s\u0105 u nas szczeg\u00f3lnie popularne. Wolimy pozyskiwa\u0107 chrupi\u0105ce owoce i warzywa oraz pierwszorz\u0119dne mi\u0119so i w\u0119dliny od lokalnych firm, z kt\u00f3rymi jeste\u015bmy zaprzyja\u017anieni od wielu lat, i oczywi\u015bcie informujemy o tym r\u00f3wnie\u017c na naszych ekranach\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">EDEKA Niemerszein jest stowarzyszona z EDEKA Nord i ma roczny obr\u00f3t w wysoko\u015bci oko\u0142o 88 milion\u00f3w euro, zatrudniaj\u0105c oko\u0142o 450 pracownik\u00f3w w swoich o\u015bmiu sklepach. Platforma oprogramowania PRESTIGEenterprise jest wykorzystywana do kompleksowego planowania, zarz\u0105dzania i dystrybucji cyfrowych tre\u015bci reklamowych na ekrany w r\u00f3\u017cnych lokalizacjach i dzia\u0142ach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">Informacje o Online Software AG<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Online Software AG to innowacyjna firma programistyczna specjalizuj\u0105ca si\u0119 w opracowywaniu rozwi\u0105za\u0144 dla mi\u0119dzynarodowego handlu hurtowego i detalicznego. Ta \u015bredniej wielko\u015bci firma z siedzib\u0105 w Weinheim an der Bergstra\u00dfe od ponad 25 lat wspiera sprzedawc\u00f3w detalicznych rozwi\u0105zaniami programowymi do profesjonalnej reklamy sklepowej, a dzi\u0119ki ponad 35 000 instalacji w 35 krajach jest liderem na rynku w dziedzinie cross-medialnej komunikacji sklepowej i promocji sprzeda\u017cy. Dzi\u0119ki oprogramowaniu PRESTIGEenterprise, oprogramowanie online oferuje platform\u0119 komunikacyjn\u0105 do zwracania si\u0119 do klient\u00f3w w punkcie sprzeda\u017cy, kt\u00f3ra obejmuje zar\u00f3wno tradycyjne media, jak i cyfrowe media wyj\u015bciowe. Wielokrotnie nagradzane oprogramowanie stanowi zatem doskona\u0142\u0105 podstaw\u0119 dla ca\u0142o\u015bciowych koncepcji komunikacji, integruj\u0105c plakaty i etykiety, a tak\u017ce ekrany wielkoformatowe, \u015bciany wideo, ekrany kasowe i wagi, systemy kiosk\u00f3w, p\u00f3\u0142ki cyfrowe i elektroniczne etykiety p\u00f3\u0142kowe (ESL), a tak\u017ce urz\u0105dzenia mobilne, takie jak smartfony, tablety i MDE.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\"><br>Wi\u0119cej informacji:<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Online Software AG<br>Bergstrasse 31<br>69469 Weinheim, Niemcy<br><a href=\"mailto:info@online-software-ag.de\">info@online-software-ag.de<\/a><br><a href=\"https:\/\/online-software-ag.com\/pl\/\">www.online-software-ag.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sandy Heinzmann<br>Kierownik ds. marketingu i komunikacji<br>T. +49 6201 9988-682<br>F. +49 6201 9988-77<br><a href=\"mailto:sandy.heinzmann@online-software-ag.de\">sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Detalista EDEKA Nord Niemerszein czasami u\u017cywa nietypowych format\u00f3w portretowych, gdy zwraca si\u0119 do klient\u00f3w cyfrowo w swoich sklepach.<\/p>","protected":false},"author":3,"featured_media":70841,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-2575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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