{"id":2579,"date":"2017-08-08T09:33:00","date_gmt":"2017-08-08T09:33:00","guid":{"rendered":"http:\/\/online-software-ag.com.w01737f0.kasserver.com\/erster-rewe-markt-in-luxemburg-spricht-kunden-digital-an\/"},"modified":"2024-11-08T16:02:51","modified_gmt":"2024-11-08T15:02:51","slug":"pierwszy-sklep-rewe-w-luksemburgu-zwraca-sie-do-klientow-cyfrowo","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/pl\/erster-rewe-markt-in-luxemburg-spricht-kunden-digital-an\/","title":{"rendered":"Pierwszy sklep REWE w Luksemburgu zwraca si\u0119 do klient\u00f3w cyfrowo"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>REWE:XL Hundertmark otwiera sw\u00f3j pierwszy sklep REWE w Luksemburgu, a tak\u017ce podkre\u015bla wykorzystanie nowoczesnej cyfrowej komunikacji POS z PRESTIGEenterprise.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/08\/OnlineSoftwareAG_REWE_Hundertmark_Fischtheke-1.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"514\" data-id=\"70731\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/08\/OnlineSoftwareAG_REWE_Hundertmark_Fischtheke-1.jpg\" alt=\"\" class=\"wp-image-70731\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/08\/OnlineSoftwareAG_REWE_Hundertmark_Fischtheke-1.jpg 800w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/08\/OnlineSoftwareAG_REWE_Hundertmark_Fischtheke-1-300x193.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/08\/OnlineSoftwareAG_REWE_Hundertmark_Fischtheke-1-768x493.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/08\/OnlineSoftwareAG_REWE_Hundertmark_Fischtheke-1-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/08\/OnlineSoftwareAG_REWE_Hundertmark_Fleischtheke-1.jpg\"><img decoding=\"async\" width=\"800\" height=\"348\" data-id=\"70732\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/08\/OnlineSoftwareAG_REWE_Hundertmark_Fleischtheke-1.jpg\" alt=\"\" class=\"wp-image-70732\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/08\/OnlineSoftwareAG_REWE_Hundertmark_Fleischtheke-1.jpg 800w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/08\/OnlineSoftwareAG_REWE_Hundertmark_Fleischtheke-1-300x131.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/08\/OnlineSoftwareAG_REWE_Hundertmark_Fleischtheke-1-768x334.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/08\/OnlineSoftwareAG_REWE_Hundertmark_Fleischtheke-1-18x8.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">Weinheim, 08 sierpnia 2017 +++<\/span> REWE:XL Hundertmark, pierwszy sklep REWE otwarty w Luksemburgu w kwietniu tego roku, zosta\u0142 zaprojektowany zgodnie z najnowszymi kryteriami. Elementy cyfrowe s\u0105 konieczno\u015bci\u0105. W sklepie REWE w Echternach zainstalowano \u0142\u0105cznie pi\u0119\u0107 ekran\u00f3w za lad\u0105 obs\u0142ugow\u0105, po jednym dla sekcji mi\u0119snej, w\u0119dliniarskiej, serowej, rybnej i gor\u0105cych da\u0144. Odnosz\u0105ca sukcesy firma rodzinna Hundertmark jest cz\u0119\u015bci\u0105 REWE West i stamt\u0105d r\u00f3wnie\u017c pozyskuje tre\u015bci wy\u015bwietlane na ekranach. \"W perspektywie \u015brednioterminowej chcieliby\u015bmy jednak doda\u0107 w\u0142asne tre\u015bci regionalne do standardowego programu wy\u015bwietlanego na ekranach, aby nasi klienci czuli si\u0119 jak w domu\" - wyja\u015bnia samozatrudniony biznesmen Bj\u00f6rn Hundertmark, kt\u00f3ry prowadzi firm\u0119 wraz ze swoimi bra\u0107mi J\u00f6rgiem i Dirkiem Hundertmarkami w drugim pokoleniu. Oprogramowanie digital signage PRESTIGEenterprise firmy Online Software AG umo\u017cliwia te regionalne dostosowania do listy odtwarzania okre\u015blonej przez central\u0119 przy niewielkim wysi\u0142ku. \u0141atwo\u015b\u0107 obs\u0142ugi u\u0142atwia r\u00f3wnie\u017c pracownikom samodzielne wprowadzanie drobnych zmian na miejscu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"Poniewa\u017c nasze rozwi\u0105zania programowe s\u0105 u\u017cywane g\u0142\u00f3wnie przez firmy wielooddzia\u0142owe, ta elastyczno\u015b\u0107 wprowadzania zmian szybko, \u0142atwo i niezale\u017cnie jest bardzo wa\u017cna dla naszych klient\u00f3w\", wyja\u015bnia J\u00fcrgen Berens von Rautenfeld, CEO Online Software AG. \"Mo\u017cliwo\u015b\u0107 przypisywania zr\u00f3\u017cnicowanych r\u00f3l u\u017cytkownik\u00f3w z r\u00f3\u017cnymi uprawnieniami zapewnia, \u017ce wprowadzane s\u0105 tylko te zmiany i dodatki, za kt\u00f3re s\u0105 oni odpowiedzialni\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">REWE Hundertmark wykorzystuje ju\u017c ekrany przy stanowiskach obs\u0142ugi w dw\u00f3ch z dziesi\u0119ciu sklep\u00f3w w Nadrenii-Palatynacie. Echternach (Luksemburg) jest obecnie trzecim sklepem z elementami cyfrowymi. Integracja kolejnych ekran\u00f3w planowana jest w ramach renowacji w 2017 i 2018 roku, a tak\u017ce w planowanym nowym sklepie. Ponadto w ka\u017cdym projekcie przebudowy zostan\u0105 wykorzystane nowoczesne wagi z dwoma ekranami, kt\u00f3re zostan\u0105 r\u00f3wnie\u017c uzupe\u0142nione reklamami na wy\u015bwietlaczach dla klient\u00f3w. W szczeg\u00f3lno\u015bci przy stanowiskach obs\u0142ugi oczekuj\u0105cy klienci z wdzi\u0119czno\u015bci\u0105 przyjmuj\u0105 rozrywk\u0119 i informacje na ekranach wag. Trudno o lepsze miejsce dla przekaz\u00f3w reklamowych. Dzi\u0119ki PRESTIGEenterprise, REWE Hundertmark mo\u017ce r\u00f3wnie\u017c wy\u015bwietla\u0107 w\u0142asne motywy na wagach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"Wierzymy w sukces cyfrowych element\u00f3w reklamowych w sklepie. Poniewa\u017c jedno jest pewne: ekrany s\u0105 teraz og\u00f3lnie cz\u0119\u015bci\u0105 nowoczesnego wygl\u0105du supermarketu. Informacje i emocje odgrywaj\u0105 tu kluczow\u0105 rol\u0119\" - podkre\u015bla Bj\u00f6rn Hundertmark.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">Informacje o Online Software AG<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Online Software AG jest innowacyjn\u0105 firm\u0105 programistyczn\u0105 specjalizuj\u0105c\u0105 si\u0119 w rozwoju <a title=\"Rozwi\u0105zania digital signage\" href=\"https:\/\/online-software-ag.com\/pl\/rozwiazania\/digital-signage\/\">Rozwi\u0105zania digital signage<\/a> dla mi\u0119dzynarodowego handlu hurtowego i detalicznego. Ta \u015bredniej wielko\u015bci firma z siedzib\u0105 w Weinheim an der Bergstra\u00dfe od ponad 25 lat wspiera sprzedawc\u00f3w detalicznych rozwi\u0105zaniami w zakresie oprogramowania do profesjonalnej reklamy sklepowej i jest liderem na rynku w dziedzinie cross-medialnej komunikacji sklepowej i promocji sprzeda\u017cy z ponad 35 000 instalacji w 35 krajach. Dzi\u0119ki oprogramowaniu PRESTIGEenterprise, oprogramowanie online oferuje platform\u0119 komunikacyjn\u0105 do zwracania si\u0119 do klient\u00f3w w punkcie sprzeda\u017cy, kt\u00f3ra obejmuje zar\u00f3wno tradycyjne media, jak i cyfrowe media wyj\u015bciowe. Wielokrotnie nagradzane oprogramowanie stanowi zatem doskona\u0142\u0105 podstaw\u0119 dla ca\u0142o\u015bciowych koncepcji komunikacji, integruj\u0105c plakaty i etykiety, a tak\u017ce ekrany wielkoformatowe, \u015bciany wideo, ekrany kasowe i wagi, systemy kiosk\u00f3w, p\u00f3\u0142ki cyfrowe i elektroniczne etykiety p\u00f3\u0142kowe (ESL), a tak\u017ce urz\u0105dzenia mobilne, takie jak smartfony, tablety i MDE.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">Wi\u0119cej informacji:<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Online Software AG<br>Bergstrasse 31<br>69469 Weinheim, Niemcy<br><a href=\"mailto:info@online-software-ag.de\">info@online-software-ag.de<\/a><br><a href=\"https:\/\/online-software-ag.com\/pl\/\">www.online-software-ag.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sandy Heinzmann<br>Kierownik ds. marketingu i komunikacji<br>T. +49 6201 9988-682<br>F. +49 6201 9988-77<br><a href=\"mailto:sandy.heinzmann@online-software-ag.de\">sandy.heinzmann@online-software-ag.de<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>REWE:XL Hundertmark otwiera sw\u00f3j pierwszy sklep REWE w Luksemburgu, a tak\u017ce podkre\u015bla wykorzystanie nowoczesnej cyfrowej komunikacji POS z PRESTIGEenterprise.<\/p>","protected":false},"author":3,"featured_media":70838,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-2579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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