{"id":28695,"date":"2021-08-23T09:30:09","date_gmt":"2021-08-23T07:30:09","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=28695"},"modified":"2024-11-08T15:51:55","modified_gmt":"2024-11-08T14:51:55","slug":"anuga-2021-telewizja-dobrostanu-zwierzat","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/pl\/anuga-2021-tierwohl-tv\/","title":{"rendered":"Anuga 2021: Obraz na \u017cywo od stodo\u0142y do p\u00f3\u0142ki w sklepie - wi\u0119ksza przejrzysto\u015b\u0107 nie jest mo\u017cliwa!"},"content":{"rendered":"

Rozwi\u0105zanie online Software AG do transmisji na \u017cywo tierwohl.tv wyznacza nowe standardy w tworzeniu przejrzysto\u015bci w hodowli zwierz\u0105t. Wielu konsument\u00f3w ufa obrazom na \u017cywo z obory bardziej ni\u017c licznym certyfikatom. BVLH (Bundesverband des Lebensmitteleinzelhandels e.V.) prezentuje to rozwi\u0105zanie na targach Anuga.<\/em><\/p>\n\n\n\n

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Weinheim, 23 sierpnia 2021 r. +++ <\/strong>Nie mo\u017cesz pokaza\u0107 \u017cywych \u015bwi\u0144 przy stoisku mi\u0119snym? Ale\u017c mo\u017cna! Konsumenci chc\u0105 przejrzysto\u015bci, kt\u00f3ra wzbudza zaufanie. Odpowiedzialni klienci wiedz\u0105, \u017ce stek nie ro\u015bnie na drzewie i dlatego popieraj\u0105 transmisje na \u017cywo, kt\u00f3re tierwohl.tv przesy\u0142a bezpo\u015brednio z obory do supermarketu. Dlatego klienci mog\u0105 teraz ogl\u0105da\u0107 nie tylko kury nioski przy p\u00f3\u0142ce z jajami, ale tak\u017ce krowy mleczne podczas ich codziennego karmienia, \u015bwinie s\u0142omiane podczas ich aktywnego \u017cycia na \u015bwie\u017cym powietrzu i indyki w ich przestronnych pomieszczeniach. Przejrzysto\u015b\u0107 przekazywana przez obrazy na \u017cywo wzmacnia zaufanie klient\u00f3w do produkt\u00f3w zwierz\u0119cych i przyczynia si\u0119 do lojalno\u015bci klient\u00f3w wobec sprzedawcy detalicznego.
Odwiedzaj\u0105cy Anug\u0119 mog\u0105 zapozna\u0107 si\u0119 z tym rozwi\u0105zaniem na \u017cywo podczas BVLH Retail Forum (Boulevard, stoisko 045).
Anuga to jedne z najwi\u0119kszych i najwa\u017cniejszych targ\u00f3w \u017cywno\u015bci i napoj\u00f3w na \u015bwiecie. Po przymusowej przerwie spowodowanej koronawirusem odb\u0119d\u0105 si\u0119 w tym roku w dniach 9-13 pa\u017adziernika 2021 r. W 2017 r. 7 405 firm ze 107 kraj\u00f3w wzi\u0119\u0142o udzia\u0142 w powierzchni wystawienniczej brutto wynosz\u0105cej 284 000 m\u00b2. Oko\u0142o 165 000 odwiedzaj\u0105cych ze 198 kraj\u00f3w wzi\u0119\u0142o udzia\u0142 w ANUGA 2017. Anuga 2021 otwiera nowe mo\u017cliwo\u015bci dzi\u0119ki hybrydowemu formatowi: targi obecno\u015bci zostan\u0105 uzupe\u0142nione o cyfrowy element Anuga @home. Wed\u0142ug niedawnej ankiety przeprowadzonej w\u015br\u00f3d ponad 4000 najlepszych globalnych nabywc\u00f3w, 88% respondent\u00f3w planuje odwiedzi\u0107 targi Anuga, z czego 54% chce uczestniczy\u0107 wy\u0142\u0105cznie osobi\u015bcie, a 34% planuje po\u0142\u0105czenie uczestnictwa osobistego i cyfrowego.<\/p>\n\n\n\n

Informacje o tierwohl.tv<\/strong><\/p>\n\n\n\n

tierwohl.tv wspiera sprzedawc\u00f3w detalicznych \u017cywno\u015bci, rze\u017anik\u00f3w, sklepy mi\u0119sne i producent\u00f3w zwierz\u0105t hodowlanych w informowaniu konsument\u00f3w o ich zaanga\u017cowaniu w popraw\u0119 dobrostanu zwierz\u0105t w przekonuj\u0105cy i wiarygodny spos\u00f3b. Celem jest dostarczenie konsumentom nieskazitelnego obrazu warunk\u00f3w hodowli i \u017cycia zwierz\u0105t, kt\u00f3rych mi\u0119so kupuj\u0105, kt\u00f3rych mleko pij\u0105 i kt\u00f3rych jaja chc\u0105 je\u015b\u0107, za po\u015brednictwem telewizji na \u017cywo podczas zakup\u00f3w \u017cywno\u015bci. I za kt\u00f3rych produkty s\u0105 gotowi wyda\u0107 wi\u0119cej pieni\u0119dzy ni\u017c za mi\u0119so zwierz\u0119cia hodowanego w anonimowej hodowli fabrycznej.<\/p>\n\n\n\n

W tym celu tierwohl.tv zapewnia platform\u0119 dla rolnik\u00f3w i sprzedawc\u00f3w \u017cywno\u015bci, kt\u00f3ra umo\u017cliwia transmisj\u0119 strumieni na \u017cywo z obory na ekrany w sklepie detalicznym.<\/p>\n\n\n\n

Inicjatorem rozwi\u0105zania livestream tierwohl.tv jest firma Online Software AG, kt\u00f3rej wiod\u0105ca na rynku platforma oprogramowania PRESTIGEenterprise indywidualnie wy\u015bwietla program, w tym transmisje na \u017cywo, na ekranach w specjalistycznych sklepach i supermarketach.<\/p>\n\n\n\n

Wi\u0119cej informacji na temat www.tierwohl.tv<\/a>.

Informacje o Online Software AG<\/strong><\/p>\n\n\n\n

Rozw\u00f3j rozwi\u0105za\u0144 dla mi\u0119dzynarodowego handlu hurtowego i detalicznego. \u015aredniej wielko\u015bci firma z siedzib\u0105 w Weinheim an der Bergstra\u00dfe od ponad 25 lat wspiera sprzedawc\u00f3w detalicznych rozwi\u0105zaniami programowymi do profesjonalnej reklamy sklepowej i jest liderem na rynku w dziedzinie komunikacji cross-medialnej w sklepach i promocji sprzeda\u017cy z ponad 35 000 instalacji w 35 krajach. Dzi\u0119ki oprogramowaniu PRESTIGEenterprise<\/strong> Oprogramowanie online oferuje platform\u0119 komunikacyjn\u0105 do zwracania si\u0119 do klient\u00f3w w punkcie sprzeda\u017cy, kt\u00f3ra obejmuje zar\u00f3wno klasyczne media, jak i cyfrowe media wyj\u015bciowe.<\/p>\n\n\n\n

Wi\u0119cej informacji:<\/strong><\/p>\n\n\n\n

Online Software AG
Bergstrasse 31
69469 Weinheim, Niemcy
info@online-software-ag.de<\/a>
www.online-software-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Kierownik ds. marketingu i komunikacji
T. +49 6201 9988-682
F. +49 6201 9988-77
sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Die Livestream-L\u00f6sung tierwohl.tv der Online Software AG setzt bei der Schaffung von Transparenz in der Tierhaltung neue Ma\u00dfst\u00e4be. Viele Verbraucher vertrauen den Livebildern aus dem Stall mehr als den zahlreichen […]<\/p>\n","protected":false},"author":8,"featured_media":70673,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,65],"tags":[],"class_list":["post-28695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-pressemeldungen"],"acf":[],"yoast_head":"\nAnuga 2021: Live-Bilder aus dem Stall ans Regal im Laden \u2013 mehr Transparenz geht nicht! - Online Software AG<\/title>\n<meta name=\"description\" content=\"tierwohl.tv unterst\u00fctzt den Lebensmitteleinzelhandel, Metzgereien sowie die tierhaltenden Erzeugerbetriebe dabei Transparenz zu schaffen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/pl\/anuga-2021-telewizja-dobrostanu-zwierzat\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Anuga 2021: Live-Bilder aus dem Stall ans Regal im Laden \u2013 mehr Transparenz geht nicht! 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