{"id":38740,"date":"2023-01-30T10:00:13","date_gmt":"2023-01-30T09:00:13","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=38740"},"modified":"2024-11-08T15:37:21","modified_gmt":"2024-11-08T14:37:21","slug":"pm-euroshop2023","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/pl\/pm-euroshop2023\/","title":{"rendered":"EuroShop 2023: Poznaj kolorowy \u015bwiat handlu detalicznego w czerni i bieli"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Na PRESTIGE Solution Campus, Online Software zaprezentuje jedyne na \u015bwiecie oprogramowanie digital signage, kt\u00f3re r\u00f3wnie\u017c doskonale drukuje - w czerni, bieli i kolorze.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/01\/OnlineSoftwareAG_Print_DS_Kacheln.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/01\/OnlineSoftwareAG_Print_DS_Kacheln-1024x768.jpg\" alt=\"\" class=\"wp-image-70390\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/01\/OnlineSoftwareAG_Print_DS_Kacheln-1024x768.jpg 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/01\/OnlineSoftwareAG_Print_DS_Kacheln-300x225.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/01\/OnlineSoftwareAG_Print_DS_Kacheln-768x576.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/01\/OnlineSoftwareAG_Print_DS_Kacheln-16x12.jpg 16w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/01\/OnlineSoftwareAG_Print_DS_Kacheln.jpg 1030w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/02\/OnlineSoftwareAG_Veranstaltungsapp.jpg\"><img decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"70345\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/02\/OnlineSoftwareAG_Veranstaltungsapp-1024x768.jpg\" alt=\"\" class=\"wp-image-70345\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/02\/OnlineSoftwareAG_Veranstaltungsapp-1024x768.jpg 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/02\/OnlineSoftwareAG_Veranstaltungsapp-300x225.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/02\/OnlineSoftwareAG_Veranstaltungsapp-768x576.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/02\/OnlineSoftwareAG_Veranstaltungsapp-16x12.jpg 16w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/02\/OnlineSoftwareAG_Veranstaltungsapp.jpg 1030w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/02\/OnlineSoftwareAG_WEZ-6.jpg\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"70347\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/02\/OnlineSoftwareAG_WEZ-6-1024x683.jpg\" alt=\"\" class=\"wp-image-70347\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/02\/OnlineSoftwareAG_WEZ-6-1024x683.jpg 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/02\/OnlineSoftwareAG_WEZ-6-300x200.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/02\/OnlineSoftwareAG_WEZ-6-768x512.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/02\/OnlineSoftwareAG_WEZ-6-18x12.jpg 18w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/02\/OnlineSoftwareAG_WEZ-6.jpg 1030w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/01\/PM-Bild-EuroShop-Vermarktung.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"778\" data-id=\"70389\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/01\/PM-Bild-EuroShop-Vermarktung-1024x778.jpg\" alt=\"\" class=\"wp-image-70389\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/01\/PM-Bild-EuroShop-Vermarktung-1024x778.jpg 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/01\/PM-Bild-EuroShop-Vermarktung-300x228.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/01\/PM-Bild-EuroShop-Vermarktung-768x584.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/01\/PM-Bild-EuroShop-Vermarktung-16x12.jpg 16w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/01\/PM-Bild-EuroShop-Vermarktung.jpg 1030w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Heidelberg, 30 stycznia 2023 r. +++<\/strong> Bardziej ni\u017c kiedykolwiek, niepowtarzalny wygl\u0105d liczy si\u0119 dla obecno\u015bci marki w handlu detalicznym. Portfolio rozwi\u0105za\u0144 prezentowanych przez Online Software AG w hali 6\/A 57 na EuroShop 2023 obraca si\u0119 zatem wok\u00f3\u0142 sp\u00f3jnej zgodno\u015bci z projektem korporacyjnym - dostarczanym centralnie, lokalnie zindywidualizowanym o wysokiej warto\u015bci rozpoznawczej w du\u017cych sieciach sklep\u00f3w w r\u00f3\u017cnych regionach i krajach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Odchodzimy od czarno-bia\u0142ego my\u015blenia! Sprzedawcy detaliczni nie musz\u0105 decydowa\u0107 si\u0119 na media cyfrowe lub drukowane w punktach sprzeda\u017cy. Oba media maj\u0105 swoje miejsce w podej\u015bciu do klienta. Na PRESTIGE Solution Campus, Online Software pokazuje, \u017ce oddzielne oprogramowanie nie jest konieczne dla ka\u017cdego medium i jak PRESTIGEenterprise mo\u017ce by\u0107 u\u017cywany do pe\u0142nej i kompleksowej automatyzacji wielu proces\u00f3w w tworzeniu reklam na ekrany cyfrowe, elektroniczne etykiety p\u00f3\u0142kowe (ESL) i drukowane plakaty.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Szczeg\u00f3lny nacisk zostanie po\u0142o\u017cony na integracj\u0119 ESL z istniej\u0105cym oprogramowaniem oraz wyzwania zwi\u0105zane z planowaniem marketingowym we wszystkich kana\u0142ach - niezale\u017cnie od medi\u00f3w i producenta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Transmisje na \u017cywo b\u0119d\u0105 r\u00f3wnie\u017c zyskiwa\u0107 na znaczeniu w 2023 r. po tym, jak badanie przeprowadzone przez Uniwersytet w Kassel wykaza\u0142o ich pozytywny wp\u0142yw na wiarygodno\u015b\u0107, a w rezultacie na sprzeda\u017c. Przejrzysto\u015b\u0107 i autentyczno\u015b\u0107 s\u0105 dobrze odbierane przez klient\u00f3w, a transmisja na \u017cywo oferuje mo\u017cliwo\u015b\u0107 przesy\u0142ania strumieniowego tego, co dzieje si\u0119 na przyk\u0142ad na fermie kurczak\u00f3w, bezpo\u015brednio do lady obs\u0142ugi w supermarkecie. Daje to klientom wgl\u0105d w rzeczywiste warunki, w jakich hodowane s\u0105 zwierz\u0119ta, kt\u00f3rych mi\u0119so, jaja lub mleko mog\u0105 kupi\u0107 w sklepie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Online Software nadal koncentruje si\u0119 na komunikacji wewn\u0119trznej dzi\u0119ki swoim aplikacjom eventowym i spo\u0142eczno\u015bciowym. Coraz wi\u0119cej sprzedawc\u00f3w detalicznych odkrywa aplikacje jako spos\u00f3b na szybkie i \u0142atwe przekazywanie informacji pracownikom, w spos\u00f3b \u0142atwy do zrozumienia i bezpieczny. Poczta elektroniczna ma ju\u017c swoje lata i kto nie chcia\u0142by obej\u015b\u0107 si\u0119 bez list\u00f3w - ze wzgl\u0119du na \u015brodowisko, ale tak\u017ce koszty?  Programy szkoleniowe, harmonogramy sto\u0142\u00f3wek i pracy, a tak\u017ce szybkie informacje zwrotne mo\u017cna \u0142atwo odwzorowa\u0107 w aplikacji, a PRESTIGEenterprise AppBaukasten oferuje ju\u017c wiele gotowych modu\u0142\u00f3w do tego celu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wreszcie, Online Software, we wsp\u00f3\u0142pracy z marketerem FRAMEN, poka\u017ce, w jaki spos\u00f3b interfejsy PRESTIGEenterprise umo\u017cliwiaj\u0105 wysokiej jako\u015bci, zautomatyzowany marketing cyfrowej powierzchni reklamowej w punktach sprzeda\u017cy. \"Reklama programmatic w pe\u0142ni zautomatyzowanej formie jest jednym z kluczowych obszar\u00f3w wzrostu w segmencie reklamy DooH (digital out of home).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/online-software-ag.com\/pl\/euroshop-2023\/\" target=\"_blank\" rel=\"noopener\">Euroshop 2023: Te trendy czekaj\u0105 na Ciebie<\/a><br><br><strong>Informacje o Online Software AG<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rozw\u00f3j rozwi\u0105za\u0144 dla mi\u0119dzynarodowego handlu hurtowego i detalicznego. Ta \u015bredniej wielko\u015bci firma z siedzib\u0105 w Heidelbergu od ponad 25 lat wspiera sprzedawc\u00f3w detalicznych za pomoc\u0105 oprogramowania do profesjonalnej reklamy sklepowej i jest liderem na rynku w dziedzinie komunikacji cross-medialnej w sklepach i promocji sprzeda\u017cy z ponad 35 000 instalacji w 35 krajach. Dzi\u0119ki oprogramowaniu <strong>PRESTIGEenterprise<\/strong> Oprogramowanie online oferuje platform\u0119 komunikacyjn\u0105 do zwracania si\u0119 do klient\u00f3w w punkcie sprzeda\u017cy, kt\u00f3ra obejmuje zar\u00f3wno klasyczne media, jak i cyfrowe media wyj\u015bciowe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Wi\u0119cej informacji:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Online Software AG<br>Forum 7<br>69126 Heidelberg, Niemcy<br><a href=\"mailto:info@online-software-ag.de\">info@online-software-ag.de<\/a><br><a href=\"https:\/\/online-software-ag.com\/pl\/\">online-software-ag.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sandy Heinzmann<br>Kierownik ds. marketingu i komunikacji<br>T. +49 6221 40508-682<br>F. +49 6221 40508-777<br><a href=\"mailto:sandy.heinzmann@online-software-ag.de\">sandy.heinzmann@online-software-ag.de<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Online Software zeigt auf dem PRESTIGE Solution Campus die weltweit einzige Digital Signage Software, die auch perfekt druckt \u2013 schwarz, wei\u00df und in Farbe. Heidelberg, 30 Januar 2023 +++ Mehr [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":70647,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,65],"tags":[],"class_list":["post-38740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-pressemeldungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EuroShop 2023: Die bunte Welt des Handels schwarz auf wei\u00df erleben - Online Software AG<\/title>\n<meta name=\"description\" content=\"Die Online Software mit seinen Veranstaltungs- und Community-Apps den Schwerpunkt auf interne Kommunikation sind f\u00fcr H\u00e4ndler optimal.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/pl\/pm-euroshop2023\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EuroShop 2023: Die bunte Welt des Handels schwarz auf wei\u00df erleben - 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